Social Media: Working with YouTube and Facebook Stars to Reach the Next Generation of Automotive Enthusiasts (SM4)

November 2, 2017 - 9:00am - 10:00am
Las Vegas Convention Center, Upper North Hall, N258

Social media platforms like Facebook, YouTube, Instagram, and others have changed the way your customers and your future customers learn about your product, engage with your brand and each other, and build lasting relationships with you and your products. While everyone knows it's important to have a social media strategy, are you really getting the engagement you want and good return on investment? Enter so-called "social influencers." These are car guys who speak to the digital generation, have amassed tremendous audiences on Facebook, YouTube and other social platforms, and influence the decisions of the next generation of customers. Automotive multi-platform media company GarageMonkey will gather some of the most successful automotive influencers to discuss and share real-world examples. Attendees will learn who they are, what they do, how they do it, and how you can work with them to maximize your marketing objectives. GarageMonkey will also share insights about how to find the right partners and assemble an effective campaign across multiple influencers. And for those interested in becoming an automotive influencer, the panelists will share their stories of how they got to where they are.