SCRS Repairer Driven Education: The creation of car colors of the next 3 to 5 model years. (FREE1)

October 31, 2017 - 11:30am - 12:15pm
Las Vegas Convention Center, Upper North Hall, N258

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

FREE1 - The creation of car colors of the next 3 to 5 model years.

Where do car colors come from? Who decides the popularity and direction of colors that will show up 3 to 5 years in the future that you will have to repair? How is the marriage of color aesthetics and technology made to capture what the market is willing to pay for? This presentation will attempt to provide answers to these questions, detailing how popular, trending colors in other markets influence the automotive color palette.  
• Understand what areas influence the selection of color and color effects;
• See how technology is considered to bring a color idea to reality for the market;
• Better gauge what factors will continue to influence designers as they push to newer innovative colors