EDUCATION SEMINARS

EDUCATION SEMINARS

70+ free and 30+ paid education seminars give attendees an opportunity to sharpen their skills, boost their knowledge of the latest industry trends and learn about the latest business best practices.

HOW TO REGISTER FOR SEMINARS

We have made registering for the SEMA Show education seminars easier than ever. View seminars by date, business of your choice and then “register.” Once registered, you will receive an email confirmation. *
*Please note this does not register you for the 2020 SEMA Show

Hint:

To qualify as a POWER USER you need to attend at least 3 seminars. Make sure you plan accordingly!

POWER USER

POWER USER

POWER USER PASS

Sharpen your business skill set and grow your network.

GET FREE SEMA SWAG
FOR ATTENDING YOUR SEMINARS

  • Pick up a Power User Pass from the QUAD (located in the UPPER NORTH HALL).
  • Attend three seminars of your choice.
  • Return the pass to the QUAD to get some free SEMA swag.

Power User questions?
Contact: AJ Carney - andreac@sema.org.

FIND US

FIND US

Click on the hall areas of the map below to view the SEMA Show floorplans.

NEW PRODUCT SHOWCASE THE QUAD THE STAGE TIA EDUCATION SEMA EDUCATION HALLWAY COLLISION REPAIR EDUCATION

NORTH HALL UPPER

THE QUAD

Your spot for everything SEMA Show Education. Pickup a Power User Pass and get all of your SEMA Show Education questions answered.


COLLISION REPAIR EDUCATION

Partnerships with SCRS and I-CAR bring you top-of-the-line collision-repair education.


SEMA EDUCATION HALLWAY

100+ seminars created for small business professionals

SOUTH HALL LOWER

THE STAGE

Get your headshot taken and hear daily interviews with top industry professionals and personalities.


TIA EDUCATION

The Tire Industry Association (TIA) education serves the unique needs of tire dealers and the tire business community.

STUDENT EXPERIENCE

STUDENT EXPERIENCE

BRING YOUR STUDENTS TO THE SEMA SHOW

Learn how your school can attend the SEMA Show and why 200+ schools are already participating.

Need help creating your SEMA Show Student Program experience? We've got you covered.

What's Included?

  • Complimentary Badges to the SEMA and AAPEX Shows for all days of the shows ($40 savings/person)
  • FREE Special Events and Networking Opportunities
  • The QUAD: Stop by to experience the different benefits and services SEMA Education offers. (Upper North Hall)
  • FREE Education seminars
  • The Stage: Learn on the go! Check out the latest industry trends from industry icons. (Lower South Hall)
  • SCRS Repairer Driven Education (RDE) Full-series Educator/Student Passes - $50/person ($325 savings/person)
  • Discounted Group Reservations at Select Hotels
  • School Discounts on SEMA Gear

Student Experience Questions? Contact: Juliet Marshall - JulietM@SEMA.org

  • SEMA Launch Pad: Young Entrepreneur Business Competition
  • Student Career Day
  • Gear Up Girl - Powered by SBN
  • Access to SEMA Show - Show Floor/Exhibit Halls
  • Education Seminars
  • SEMA Show Student & Faculty Awards Luncheon
  • Evening Networking Receptions

STUDENT CAREER DAY

STUDENT CAREER DAY
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Make sure your company is part of the growing community of volunteers focused on the future of the automotive industry. Meet with students from across the country to help them discover the diversity of career paths in the automotive industry.

REGISTER YOUR COMPANY

TRAVEL AND LODGING

TRAVEL AND LODGING

  HOTEL BOOKING ALERT

Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.

Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.

COMPANIES TO AVOID

Such companies to avoid, as they are not affiliated with the SEMA Show include:

  • Book My Rooms, LLC
  • Convention Housing Management
  • Convention Expo Travel
  • Elite Corporate Planners
  • Exhibition Housing Services
  • Expo Housing
  • Global Housing Management (GHM Travel)
  • HDMC Group
  • IEP Group
  • International Events
  • Le Company LLC
  • Skyline Housing
  • TradeShow Housing
  • WholesaleTravelPlanners
  • Exhibition Reserve

AIRFARE DISCOUNTS

SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2020 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

Alaska Airlines:

  • Discount: 7% off published fares
  • Valid Travel Dates: October 29 – November 12. To make airline reservations
  • Online Reservations: www.alaskaair.com and enter discount code ECMC262
  • Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

Delta Airlines

  • Discount: Ranges from 5%–10% on full/unrestricted airfares to 2020 SEMA Show applicable to United States-Canada-originating passengers only..
  • Valid Travel Dates: November 2 – November 11.
  • Online Reservations: www.delta. com and enter the Meeting Event Code NY2NT in the box provided on the Book A Flight page.
  • Phone Reservations: Delta Meeting Network Reservations at 1-800- 328-1111, no service fee applied to phone reservations.

United Airlines

  • Discount: 5% or more.
  • Valid Travel Dates: November 2 – November 11.
  • Online Reservations: www.united. com and enter your offer code ZGJQ587851 in the Promotions and Certifi cates box when searching for your flights.
  • Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 587851, Z Code: ZGJQ. Please note that a service fee will be collected per ticket when booking by phone.

 

FAQ

FAQ

If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

Plans for the November SEMA Show continue to move forward as scheduled! SEMA is committed to providing the industry with a trade show where they can do business in a safe and secure environment.

All exhibitor milestone dates for applications, deposits and space allocation remain intact.

Booth space applications are still being accepted. RESERVE YOUR BOOTH TODAY!

Important Exhibitor Dates

  • May 4-20: Priority Booth Space Selection
  • June 24-26: SEMA Show Exhibitor Summit
  • November 3-6: SEMA Show, Las Vegas Convention Center

Exhibitors will be able to cancel and receive a full 100% refund on their booth space up until Sept. 1

No. The SEMA Show is not open to the general public. The SEMA Show is a trade-only event, only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall.

The following business categories do not qualify to attend:

  • Accounting firms
  • Consumers
  • Financial services/advisors/brokers/banks
  • Freight providers
  • Graphics companies (non-automotive)
  • Exhibition industry service companies
  • Insurance agents
  • Law firms
  • Modeling agents/agencies
  • Packaging companies
  • Printers
  • Promotional products companies
  • Software companies (non-automotive specific)
  • Travel agencies
  • Any non-automotive company

Those who do not qualify to attend the SEMA Show are invited to SEMA Ignited, the official SEMA Show After-Party where SEMA Show vehicles and excitement will be featured on Friday night upon conclusion of the Show. To purchase SEMA Ignited tickets, visit www.semaignited.com.

You must supply documentation that you work in the specialty-equipment market such as:

  • Business card, with company name, job title and address corresponding with information provided on your registration
  • Business license
  • Tax registration certificate or business registration
  • Recent paycheck stub 
  • Business photo ID (must include company name, photo and your name).

Basically, you need to prove that your business or the employer you work for is a current and legitimate automotive aftermarket business. 
If you registered and were approved for last year's Show and have not changed company, job title or contact information—such as your telephone number, address or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@compusystems.com. International callers, dial +1-224-563-3154.

The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show at www.semashow.com/register .
2020 Show registration is now closed, and will re-open in the Spring. Please visit online at www.semashow.com. Select "ATTEND SHOW" in the Attendees box in the center of the screen, and follow the prompts to be alerted via email when registration opens.

This end of show celebration is available to the general public for an admission fee of $29 SEMA Ignited is the official SEMA Show after-party, where consumers are welcome to join the industry on Friday, November 6, from 3:00 p.m.–10:00 .pm. Taking place at the Platinum Lot on Swenson Street across the street from the Las Vegas Convention Center, the event will include vehicles from the SEMA Show, music, food, drifting demonstrations, entertainment and more.
Tickets are available at www.semaignited.com .

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items are NOT allowed on the Las Vegas Convention Center property, this includes the Silver Lot, Platinum Lot as well as roadways and walkways within the Las Vegas Convention Center campus. This includes all non-ADA-approved mobility devices. These devices are subject to confiscation and returned at the end of the Show (following the SEMA Cruise).

Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

To view more general question faqs click here.

Educators, counselors and administrators employed by accredited high schools (grades 10–12), colleges or universities:

  • Must be bringing a minimum of one (1) student to the SEMA Show.
  • Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
    1. A photo of current school-issued staff I.D.
    2. A photo of current school-issued business card.
    3. URL link to official contact information in online staff/faculty directory.
    4. Two (2) recent paycheck stubs.

School group requirements:

  • One (1) school official is required to supervise every five (5) students in their group.
  • Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
  • Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
  • Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
  • Spouses are eligible to attend if serving as student chaperone.

Students: 16–20 years of age:

  • Per trade-show policy, students must be 16 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
  • Must be enrolled in an accredited high school, college or university, or be a 2020 high school, college or university graduate.
  • Must be interested in learning about careers in the automotive aftermarket industry.
  • Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

  • Must be enrolled at an accredited college or university or be a 2020 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
  • Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must submit current school ID and driver license/identification card.
  • Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
  • Market research is not permitted to be conducted at the SEMA Show.
  • SEMA Show badges are FREE. SEMA waives the $40 entrance fee and provides complimentary non-buyer/educator and non-buyer student badges.
  • Non-buyer educator and student badges permit access to the SEMA and AAPEX Shows for all days that the shows are open, free-to-attend SEMA Show educations seminars and free-to-attend special events and networking receptions:
    • SEMA Show: Tuesday, November 3–Friday, November 6, 2020.
    • AAPEX Show: Tuesday, November 3–Thursday, November 5, 2020.
  • Educators, counselors and administrators who are employed by accredited high schools (grades 10–12) colleges or universities may be eligible to register as "Attendee Non-Buyers" under the "Association/Education/Government" category and pay the registration fee ($40 per person before October 16, 2020; $99 person after October 16, 2020).
  • We encourage you to participate in the SEMA Show Student Program special events to explore opportunities to coordinate school groups in the future and share the benefits of student attendance to the SEMA Show with your fellow school officials.
  • SEMA partners with all major hotel groups in Las Vegas to secure the best rates for SEMA Show attendees. Hotel accommodations vary in cost according to property and amenities.
  • SEMA has also partnered with Alaska, Delta and United Airlines to secure discounted airfare for SEMA Show attendees.
  • Visit the SEMA Show Travel & Lodging website listed below for more information.
  • SEMA has partnered with our official SEMA Show housing provider, OnPeak, to provide room blocks at the Circus Circus Hotel & Resort and Excalibur Hotel & Casino exclusively for schools with large student groups.
  • Please note that per Nevada gaming laws, many casino/hotels require guests to be 21 years of age or older to be eligible to make room reservations; check-in to hotel rooms and receive room keys; and apply payment toward hotel accommodations.
  • Please contact the hotel properties directly to find out their specific reservation and check-in requirements.
  • Visit our websites to view options and reserve your hotel and airline reservations:
  • The SEMA Show is a business-to-business trade-only event. Exhibitor and attendee-buyer attire ranges from business to casual.
  • However, we highly recommend that students and educators dress for success and try to blend in with the "business" environment.
  • Business- or smart-casual attire with closed-toed and comfortable walking-shoes; long pants (no jeans); and covered-shoulders are preferred.
  • Student attire should be neat and clean with minimal cologne, jewelry and make-up.
  • Many school groups will wear uniform polos or collared short- or long-sleeve, button-down and/or work/shop-shirts with their school logo embroidered on the left chest.

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our Event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

Are hoverboards, Segways, skateboards, skates or scooters (either motorized or foot-powered) allowed at the SEMA Show? The use of the above items are NOT allowed on the Las Vegas Convention Center property, this includes the surrounding lots as well as roadways and walkways within the Las Vegas Convention Center campus. This includes all non-ADA-approved mobility devices. These devices are subject to confiscation and returned at the end of the Show (following the SEMA Cruise).

  • Make sure you used the same email address to search as you used to register.
  • Make sure your company name is spelled the same as the one you registered as.
  • Visit www.semashow.com/education for a listing of seminar offerings. Use the filters to search by day, learning track or speaker. Click on a seminar to learn more about it and register.