Tires: Using Digital to Your Advantage (TM7)

Las Vegas Convention Center, South Hall, S106-107

Presented by: Jamie Reutershan, Strategy Development Manager, Auto, Google

Join Jamie Reutershan from Google as he presents data from the new 2015 release of the Google/Critical Mix Tire Buyer’s Path to Purchase Survey to examine how tire buyers use digital when shopping for new tires. These trends are used as a basis for suggesting strategies to increase consideration with shoppers and to turn them into buyers.


Tires: TPMS at 10: New Developments in TPMS & Tool Technology (TM1)

Las Vegas Convention Center, South Hall, S115-116

Presented by: Sean MacKinnon, Director of Automotive Training Development, TIA; Mark Becker, Pacific Manufacturing Ohio, Inc.; Dr. Jean-Christophe Deniau, Continental Automotive Systems, Inc.; Scot Holloway, Bartec USA; Brandon Motney, ATEQ Corp; Benjamin Müller, Huf Automotive; Carl Wacker, Schrader Electronics

Come hear straight from the original equipment manufacturers what has just come out and what the future holds for TPMS. The 2015 model year is proving to be a little more challenging to the technicians in field, compared to the last couple years. Many of the OE sensor manufacturers will be in attendance to educate attendees on what to look for on the newer vehicles hitting the road.

LLumar® Window Film Provides Real-Time Show Coverage, Prizes and Live Install Demos

Solutia Inc. (NYSE: SOA), a global leader in performance materials and specialty chemicals, will present live demonstrations of their best-in-class LLumar CTX® high performance, signal-enabling window film and LLumar Paint Protection Film at the SEMA show in Las Vegas, Nov. 1-4, 2011 (Booth #12013, located in the Restyling & Car Care Accessories section). Solutia will also be providing real-time show coverage from the LLumar booth and the show floor.

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