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When:November 1, 2016 - 9:30am - 10:30am
Where:Las Vegas Convention Center, Upper North Hall, N256
Presented by: Dan Stoner, Director, Hemmings Media Workshop, Hemmings Motor News
Sponsored Content is one of the most misunderstood marketing tools in use right now. Leave this seminar with a functional understanding of what it is and how to make it work at any level of engagement. Discover sponsored content as a marketing tool, explore its definition, dispel the myths surrounding it and develop your own sponsored content campaign.
When executed properly, media outlets will help you produce work that changes the conversation around your brand. But with reward comes risk and we'll talk about what you should and shouldn't expect from your media partner and your role in that partnership.
When:November 1, 2016 - 1:00pm - 2:00pm
Where:Las Vegas Convention Center, Upper North Hall, N254
Presented by: Jennifer E. Cario, President, SugarSpun Marketing
This session will aim to break down existing ideas about who is (and isn't) using Pinterest. In a world where more than 50% of new Pinterest accounts worldwide are opened by men, the landscape of Pinterest is changing. With a heavy and growing focus on DIY, education, outdoors and travel, more and more consumers interested in automotive features and the lifestyle enabled by them are coming into the mix
When:November 2, 2016 - 2:15pm - 3:15pm
Where:Las Vegas Convention Center, Upper North Hall, N253
Tired of your Facebook and Instagram posts not reaching all of your followers? Want to increase awareness of your business and generate new sales leads?
In this session, learn everything you need to create your own Facebook/Instagram ads including:
• Setting up your ad account
• Types of Ads
• Targeting Options
• Campaigns, Ad Sets & Bidding
• Analyze your campaign's performance
When:November 4, 2016 - 1:00pm - 2:00pm
Where:Las Vegas Convention Center, Upper North Hall, N258
The biggest content marketing challenges businesses face are targeting content to decision makers and ensuring content is engaging. These challenges are real yet solvable. The answer is using dynamic, straight‐forward creative techniques to expand the quantity and attractiveness of content marketing ideas. This presentation will highlight lessons and techniques for creating fantastic content marketing through:
• Using an audience persona as the foundation for hundreds of content ideas
• Growing an audience by turning ideas into content efficiently and regularly
• Developing strategies for creating fresh content on an ongoing basis
When:November 2, 2016 - 1:00pm - 2:00pm
Where:Las Vegas Convention Center, Upper North Hall, N252
Presented by: Randi Busse, President, Workforce Development Group, Inc.
Your Customers Are Talking About You: How To Make Sure The Stories They Tell Have Happy Endings.
Thanks to social media, you no longer own your brand – your customers do. With the click of a mouse or the tap of a finger, your customer can tell the world about their experience, and strangers will use that information to make decisions about whether to buy from you. Learn what you need to know about customer service in the post-internet world, including:
• Just what are your customers saying about you?
• Is social media scaring away your customers?
• How do you change the stories your customers are telling?