New Products

2016 New Products Showcase Registration

Registration for the 2016 New Products Showcase will be available in June 2016.

SEMA Award

Westgate Las Vegas Casino & Hotel, Event Center South

In addition, the New Products Breakfast will be the venue for the announcement of the SEMA Award. The SEMA Award is bestowed on vehicle models in four categories: Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest 4x4-SUV. The SEMA Award winners represent the models that industry experts—the SEMA Show exhibitors—seek to feature most often in their booths as the hottest rides for the enthusiast market. It also underscores the cooperative relationship between the automakers and SEMA-member companies.

New Products Breakfast/SEMA Award Presentation

Westgate Las Vegas Casino & Hotel, Event Center South

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category will have one winner and two runners-up. For more information about entering the New Products Showcase, visit

American Power Pull Greatly Expands Product Offering

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American Power Pull announced today that their offering of Chain Blocks and Chain Pullers has increased from about a dozen skus to well over 30 models. Ed Kraemer, President of American Power Pull, commented, " We intend to better serve our customers by carrying many more chain products, adjustable trolleys, and beam clamps." Brad Tukey, Vice President of Sales and Marketing, went on to say," Our new range of products covers way more different capacities and chain lengths then we have ever had in the past."

Nitto® Tire Launches the Digital Passport Program and More at the 2011 SEMA Show

SEMA Show, Las Vegas, NV – October 26, 2011 – Nitto Tire U.S.A.

Buff Magic from Shurhold® Industries Serves as Premium All in One Surface Reconditioner and Metal Polisher

(Palm City, Florida) – Shurhold Industries, a leading manufacturer of professional-grade automotive cleaning products and tools, has introduced its Buff Magic metal polish and surface reconditioning product to the automotive aftermarket.

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