Education

Vehicle Accessorization: Five Key Trends to Boost a Restyling Shop’s Business, powered by PRO (VA2)

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When: 
November 2, 2017 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Josh Poulson, Auto Additions; Joey Johnston, Tops & Trends; Dino Perfetti, Automotive Concepts

Get dialed into the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session.

Powered by: Professional Restylers Organization

PRO

Builders: Hot Rod Builder's Panel, powered by HRIA (BD2)

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When: 
November 2, 2017 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Rick Love, Vintage Air

Panel: Bobby Alloway – Alloway’s Hot Rod Shop; Alan Johnson – Johnson’s Hot Rod Shop; Troy Trepanier – Rad Rides by Troy; Jim and Mike Ring – Ring Brothers

Are TV builds a reality? What does it take to be a successful vehicle builder? How do you differentiate yourself? How do you grow your reputation as a top-tier builder? What are the pitfalls? Who do you partner with? Get answers to these questions and more from some of the industries most respected builders.

Powered by: Hot Rod Industry Alliance

HRIA

Social Media: Create Killer Content Using Images and Video (SM5)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Corey Perlman, eBootCamp.com

Social media has evolved into a multimedia communication tool. Learn best practices on how to easily transform your static content into shareable images and video.

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Business Management: Don't be a Meeting Hack (BM4)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Robert Coakley, Upgrade Performance, Inc.; Stuart Chant, Upgrade Performance, Inc.

I-CAR Collision Repair Training: Squeeze-Type Resistance Spot Welding (WCS04) $

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When: 
November 2, 2017 - 1:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N238

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show



I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2017 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.


Squeeze-Type Resistance Spot Welding  - WCS04

Industry Trends: Who are your customers? (TR5)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Gavin Knapp, SEMA

SEMA Market Research helps you better understand  the overall consumer base and profiles of six specialty-equipment buyer types to help you target product and marketing decisions.


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Vehicle Technology: Connected and Autonomous Vehicles: Smart, Cool and Connected, powered by ETTN (TBS4)

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When: 
November 2, 2017 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: John Waraniak, SEMA

Social Media: How YELP has Changed the Trust Landscape in Business (SM6)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Kent Lewis, Anvil Media, LLC.

This presentation will cover a handful of topics relating to the trust landscape, including:

-Recent research regarding the reputation economy
-Claiming and monitoring profiles on online review sites like Yelp, Google My Business and others
-When and how to respond to (negative) online reviews
-How local and mobile search impact reputation and revenue
-An overview of tools that can help you monitor and manage online reviews
-How to best solicit reviews from customers (without getting in trouble)
-How to leverage online reviews in online and offline marketing efforts

Legal & Regulatory: Legal Round Tables for Small Business Protection (LR2)

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When: 
November 2, 2017 - 2:00pm - 3:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N263c

SEMA's Government Affairs office brings together a collection of subject-matter-experts to help your business navigate several of today's most pressing issues. Attendees will have the opportunity to participate in round table discussions on the following topics:
1) Proposition 65
2) Design Copyrights
3) MAP Policies
4) Exporting
5) Product Liability

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Marketing & Sales: Tune Your Brand – Rev Your Brand’s Growth Potential (MS7)

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When: 
November 2, 2017 - 2:15pm - 3:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Mike Brown, The Brainzooming Group   

It’s easy to take the attitude that your brand is just your logo. Easy, and wrong! Tuning your brand lets you maximize your brand’s performance to shape your company’s direction, get your employees on the same page, and reach the right customers.
In this workshop, you’ll learn actionable tools to tune your brand, including:
• Enhancing your brand’s big statements
• Clarify brand benefits with one question
• Finding the competitive spot no competitor can match
You’ll leave with a tuned-up brand that’s ready to accelerate!


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