Education Sessions

Vehicle Technology: Performance Branding & Design Forum: The Intersection of Cars and Car Culture (TBS3)

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Where: 
Las Vegas Convention Center, Upper North Hall, N258

Moderated by: John Waraniak, VP, SEMA Vehicle Technology

Speakers: Scott Bowers, Chief Marketing Officer, WHEEL PROS
Camilo Pardo, Founder Art and Design, Motor City Masters, Auto Moto International Film Festival
Jason Wilbur, Manager, of Honda Advanced Design Studio and CEO of WilburCO
Brandon Boeckmann, General Sales Manager of Galpin Auto Sports, GAS
Troy Lee, Founder and President, Troy Lee Designs. TLD

 

Marketing Strategies: Decoding Search Engine Optimization (MS1)

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Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Andy Dellenbach and Salvatore Surra, Mind over Eye

What is SEO and why does it matter? One of the foremost experts in the business will break it down into layman's terms and show you how to drive more sales and revenue from your digital marketing.


Keynote & Coffee: How Expectations Are Changing the Sales Experience for Millennial Women, Powered by SBN (KC3)

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Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Bridget Brennan, CEO, Female Factor

What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:

Keynote & Coffee: The Power of One Voice in Social Media: "United Breaks Guitars" (KC1)

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Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Dave Carroll, award winning singer-songwriter, professional speaker, author and social media innovator

Automotive Electronics: Top Five Automotive Electronics Fabrication Trends (AE3)

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Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Bryan Schmitt, Founder and President, Mobile Solutions USA

In this exciting and informative session, industry visionary Bryan Schmitt presents the top five automotive electronics fabrication trends that will shape the future of the aftermarket business. The paradigm of taking factory equipment out and replacing everything with aftermarket electronics has shifted. There is not a one-size-fits-all approach. Fabrication techniques, specialized tools and the ability to leverage custom labor capabilities create a unique opportunity only specialty shops can really deliver.

Auto Dealer: Accessory Resources for New & Used-Vehicle Dealers, powered by PRO & NIADA (AD3)

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Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Scott Wolin, CPS/Chicago Parts & Service

Discover the key steps to implementing a successful and profitable accessory program. Gain insight into resources available to help your dealership maximize sales and profit potential through vehicle accessorization. From the importance of getting key management on board to educating and training sales personnel on the benefits of selling accessorized vehicles to building partnerships with accessory providers, this sessions delivers the tools and resources you need to succeed.

Auto Dealer: Enhancing the Consumer Experience: A New Approach to Dealership Profit Centers, powered by PRO (AD1)

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Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Scott Wolin, CPS/Chicago Parts & Service

Bring the excitement of vehicle personalization to your dealership. Learn how consistently featuring accessorized vehicles attracts new buyers, builds brand loyalty and enhances your customers’ ownership and driving experience. Fine tune your accessory sales strategy to heighten customer satisfaction and build high-margin profit centers throughout your dealership.

Auto Dealer: Car Dealer Stories: Unfiltered Truths About Operating a Profitable Accessory Program, powered by PRO (AD2)

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Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Ellen McKoy, EMK Marketing

Take your dealership to the next level. Tap into the $36-billion market for automotive accessories. Discover how to outmaneuver the competition by offering aftermarket products that deliver valid options for consumers in terms of superior appearance, performance, quality and value. Learn why savvy new-car and independent dealers rely on accessorizing to speed inventory turns, build a strong dealership identity, and generate faster sales for greater profits.

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