Aftermarket

Retailers: 7 Low-Cost Design Ideas for Small Retail Spaces (RT4)

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When: 
November 3, 2016 - 10:15am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Retail has been around for a mighty long time and one thing we know is that there are a lot of different approaches when it comes to designing the interior layout of your store. However, there are also some common design strategies that all retailers can employ that lead to generating more sales for your business
 


Retailers: Retail Perspectives: Universal Principles of Retail Success (RT3)

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When: 
November 2, 2016 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Outside - In. Hear from a a diverse panel of experts outside the automotive industry as they offer practical advice on how they overcome and thrive in an eTail economy. Represenatives from such industries as photography, music, independent film and tv, book sellers and travel agencies will share important insight that will help your automotive retail business.


Retailers: Selling Value is Winning Back Customers at Brick n’ Mortar Shops (RT2)

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When: 
November 2, 2016 - 10:15am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

It’s no secret that consumers can find a ton of information online these days. But, even with all of this data at their fingertips, they still need the help of the experts when moving beyond a small DIY job. This is typically when your average hobbyist visits their local tuner, installer, restyler or builder to talk about their project. These days, many are price-shopping parts and even service. The smart BnM guys have figured out how to sell the value of their knowledge and keep them in their shop.


Retailers: 5 Ways Brick n' Mortar is Beating Online (RT1)

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When: 
November 1, 2016 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Over the last 20 years, the emergence of eCommerce has radically changed how people shop, and the industry is getting more innovative by the day. Online shopping is convenient, often has better prices, and makes it easy to shop around and compare several stores and products at the same time.

But that doesn’t mean online retailers don’t face challenges of their own, especially in terms of customer experience. Learn ways brick and mortar stores still have an advantage, and what your business can do to compete against them.


Quick Talks: Experts Talk Vehicle Technology, powered by ETTN (QT3)

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When: 
November 3, 2016 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

4 Vehicle Technology experts will present 15 minutes each on trends that will impact your business. Topics include: 3D Printing Technologies, ESC Electronic Stability Control, EV Electric Vehicle Technologies, and Vehicle Connectivity.

Moderated By: John Waraniak, SEMA VP, Vehicle Technology

Experts: Elaina Farnsworth, CEO, Mobile Comply; Rob Simons, Edelbrock; Melanie Hellwig White, Hellwig Products; Bruce Falls, AVL
 


Quick Talks: Experts Talk Customer Service & Sales (QT2)

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When: 
November 2, 2016 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

3 Customer Service & Sales experts will present 15 minutes each on trends that will impact your business. 


Quick Talks: Experts Talk Digital Marketing (QT1)

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When: 
November 1, 2016 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Jennifer E. Cario, President, SugarSpun Marketing; Corey Perlman, eBootCamp.com; Shama Hyder, CEO, The Marketing Zen Group

3 Digital Marketing experts will present 15 minutes each on trends that will impact your business.

 


Marketing Strategies: The Power of the Inbox (MS6)

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When: 
November 3, 2016 - 2:15pm - 3:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Karl Stearns, President, KMS Marketing Solutions

This powerful seminar takes you step-by-step through the keys to effective email marketing:
• What it really is (and isn’t)
• What it can do for your business
• And the five easy steps you must take to harness the power of the inbox!
• Grow a healthy list
• Create great content
• Customize a beautiful, mobile-friendly template that matches your brand
• How to get your emails opened
• Tracking your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Marketing Strategies: Doing New with Less - Shoestring Marketing Ideas (MS5)

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When: 
November 3, 2016 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Mike Brown, The Brainzooming Group

If you feel as if you have squeezed everything possible from the resources you have available, and STILL have greater expectations for new and inventive marketing programs, this presentation is for you. While you may face limitations on people, budget, or other resources, there are no limits to applying creative thinking to refresh and revamp tired campaigns into terrific marketing programs! This implementation‐oriented presentation will cover numerous techniques to link strategy and creative thinking so you can:

•   Get the most from the tools, resources and ideas that are working now
•   Generate plentiful new ideas with tremendous ease
•   Identify new, smart ways to implement more successfully
 

Marketing Strategies: TV on a TV dinner budget! (video marketing tips) (MS4)

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When: 
November 3, 2016 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Kevin N. Tetz, President & Owner, Paintucation LLC

This session will show how to break down TV production to it’s essential elements, and show that high quality self-produced video is very achievable and affordable. Handouts will be provided, and Topics will include inexpensive equipment recommendations, Basic videography tips, Simple story telling rules that apply to video production, and a guide to online resources for education and equipment. I’ll reveal behind the scenes secrets learned from years of TV production in front of the camera and behind the scenes. Q&A will end the presentation.
 


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