Trucks, SUV's & Off-Road

New HELLA LED Retrofit Bulbs

– Instant modern lighting for your vehicle’s interior –

Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, introduces the new HELLA LED Retrofit Bulbs. Apart from their pleasant color temperatures and reliable brightness, the new LED Retrofit Bulbs from HELLA are an attractive choice offering greater energy efficiency and long service life over standard bulbs.

Retrofitting the HELLA LED bulbs is quick and easy to do thanks to the practical "Plug & Play" principle. You can individually set the tone inside your vehicle by choosing between white (5,000k) and cool white (6500K). These new 12V bulbs are impact and vibration-resistant and have a homogenous light distribution.

Consuming only 1W of power these LED bulbs come in white and cool white with a luminous flux that ranges from 35 lm to 65 lm.

The 6418LED bulbs has a SV8.5-8 base with a length of 36mm and replaces the 6418 bulb.

HELLA VALUEFIT Offers Affordable 4” LED Tail Lamps

– New signal light line includes SAE and ECE approved versions –

Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, has expanded its VALUEFIT lighting series, a comprehensive line of affordable lighting for a multitude of vehicle applications. HELLA VALUEFIT is proud to present its signal lighting range with SAE and ECE approved 4” round
lamps.

There will be five different versions, including Stop/Tail/Turn in red, Turn in amber, Reverse in clear, Stop/Tail/Turn in red and clear (ECE only) and Rear Fog in red (ECE only). All of the versions come with a rubber grommet and can be used on 12V or 24V systems.

The 4” Tail Lamps have an integrated 3-pin connector or wire leads for easy installation and create a 3D effect when lit due to their optical free outer lens and metallized reflectors. These lamps are suitable for buses, trucks trailers and special vehicles.

About HELLA, Inc.

HELLA Dramatically Expands Retail Horn Program With Addition of 20 New Horns

– New applications, new colors, OE replacements, back-up alarm, air horns –

Peachtree City, GA — HELLA, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier HELLA, has substantially expanded its retail horn sales program with 24 new horn part numbers featuring new applications, OE replacements, a low cost back-up alarm, and air horn options.

The line, which now has a total of 34 retail horn SKUs, includes both blister pack and retail box additions and offers a choice of models and price points to meet a variety of customer needs including professional technicians, high-tech tuners, custom enthusiasts, heavy-duty truckers, and off-roaders, as well as general motoring consumers.

New HELLA LED Light Bar 470 Features Aerodynamic Low Profile, Low Weight Design

– First light bar manufactured completely with high performance plastic body –

Peachtree City, GA — HELLA, Inc., the North American after¬market subsidiary of automotive lighting and electronics supplier HELLA, introduces the new HELLA LED Light Bar 470. It features a revolutionary design that combines powerful LED lighting with a sleek, aerodynamic low profile, low weight plastic body. HELLA is the first manufacturer to produce a driving light bar with a high performance plastic body. The HELLA LED Light Bar 470 features 16 durable, high-performance automotive grade LEDs that produce 166,000-candela power at a very low power consumption of just 35W.

Dometic Showcases Ice-less Coolers

Dometic, committed to leading the industry in providing solutions that satisfy people’s essential travel needs when living mobile, announced that it will showcase the popular line of its CFX Series of Portable Refrigerator/Freezers at this year’s SEMA Show. Dometic will be in the retail section at Booth #38115.

Purchasing, changing, and draining ice are inconvenient and now no longer necessary thanks to Dometic’s CFX portable refrigerator/freezer.

Although it looks like a standard cooler, the CFX is an extremely powerful refrigerator/freezer that keeps food and drinks colder than a fridge at home, even in unbearable temperatures, while offering more convenience and control.

Sentury Tire North America Debuts New Groundspeed Brand at SEMA 2016

Sentury Tire North America Debuts New Groundspeed Brand at SEMA 2016
Company follows up expansive U.S. factory announcement with new product line

Las Vegas, Nev. (October 31, 2016) – Sentury Tire signaled a long-term commitment to the North American market earlier this year when the global tire manufacturer announced a $530 million investment in a 400-acre, 1.4 million square-feet plant and research center in LaGrange, Georgia. Today, the company announced more news at the 2016 Specialty Equipment Market Association (SEMA) show with the introduction of its Groundspeed tire brand, including six new tire models suited for the full range of North American driving needs.

Sentury Tire North America will break ground for its world-class manufacturing operation during early 2017. With a 12-million-unit production capacity on tap once the facility is fully operational in 2018, executives are now focused on building out a strong North American dealer and distributor network.

HaulGauge to debut worlds first scale for light vehicles at SEMA show 2016

HaulGauge will debut its patented weight sensing technology at SEMA. The technology utilizes accelerometers and signals from the vehicle diagnostic port to determine gross combined weight (curb, passengers, cargo, trailers, etc. combined). The gauge responds within seconds of driving.

HaulGauge will unveil two products, which will be in the new product showcase, and at booth #38137 in South Hall Upper. The inventor, Michael Hall, will be available for interviews at the HaulGauge booth.

About HaulGauge:
HaulGauge was founded in 2013 by automotive engineer, Michael Hall, in his basement. After adding employees and ramping up testing, the company moved to its current location, 2227 Tracy Hall Pkwy in Provo, Utah. The new location has an electronics lab, machine shop, and production lines to allow for continued growth.

Contact:
Melanie McEntire
VP Sales and Marketing
MMcEntire@HaulGauge.com
248-802-7775

SEE ICONIC AMERICAN CULTURE CONVERGE WITH TODAY’S AUTOMOTIVE ADVANCEMENTS: WYOTECH TO DEBUT FORD CONVERSION VAN THAT COMBINES
THE BEST OF RETRO STYLING WITH ADVANCED TECHNOLOGY

SEE ICONIC AMERICAN CULTURE
CONVERGE WITH TODAY’S AUTOMOTIVE ADVANCEMENTS:

WYOTECH TO DEBUT FORD CONVERSION VAN THAT COMBINES
THE BEST OF RETRO STYLING WITH ADVANCED TECHNOLOGY

MAVTV Documented Customization of Van and Harley Davidson Chopper for
12-Part “Chop Cut Rebuild,” Just in Time for WyoTech’s 50th Anniversary

LAS VEGAS, 2016 SEMA SHOW (Central Hall, Booth 23893) – To mark its 50th anniversary, WyoTech will unveil two vehicles that students, graduates and instructors have customized as part of a “Chop Cut Rebuild” feature at this year’s SEMA Show. Individuals at the Blairsville, Pa., campus were responsible for designing and building the “Shagadelic Van,” a 2016 Ford Transit van that has been customized to pay tribute to the 1976 “Cruising Van” featured in an iconic 1976 Ford ad. The team also will showcase a souped-up Harley Davidson Chopper.

Midland Radio Expands MicroMobile Line with Added Power and New Features

LAS VEGAS (Nov. 1, 2016) – At the 2016 SEMA trade show, leading two-way communications manufacturer Midland Radio presents three feature-rich additions to the company’s popular MicroMobile product line.

Embraced by auto enthusiasts across the spectrum of motorized travel for its impressive range, compact size, exceptional clarity and compatibility with most hand-held radios, the Midland MicroMobile MXT100 represented a significant advancement in trail and off-road communication technology when it was released in 2015.

New Quick 6 Controller Simplifies Modern 6-10-Speed Transmission Swaps

The US Shift Quick 6 is a stand-alone clutch-to-clutch transmission controller designed for modern 6-10 speed automatic transmissions. Quick 6 utilizes a new self-tuning process (patent applied for), with an emphasis on ease of use and safety. The self-tuning capability and refined adjustment process enables an installation, setup, and tuning experience that is even simpler than earlier four speed transmissions, while maximizing adaptability to many different applications, vehicles, and power levels.

A new internal user interface streamlines the configuration, tuning, and troubleshooting processes. The self-adjustment capability and user settings enable a new level of shift quality for a stand-alone transmission controller. For applications where the first gear ratio of the chosen transmission is too low, second gear starts can be utilized to emulate a close-ratio transmission with one less speed. An integrated trans-brake option is planned for mid-2017.

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