Trucks, SUV's & Off-Road

Driven Racing Oil™ Speed Shield

Huntersville, NC – New Speed Shield from Driven is a spray-and-shine protectant that sheds dirt, dust and mud while providing a glossy protective film for a variety of surfaces.

Mickey Thompson to Host Press Conference with ROUSH Performance – November 5 at 10:00 a.m., Booth 43035

Mickey Thompson to Host Press Conference with ROUSH Performance – Thursday, November 5 at 10:00 a.m., Booth 43035

Mickey Thompson Performance Tires & Wheels has teamed up with ROUSH Performance to create one of the toughest Ford® F-150’s yet. Executive leadership from both brands will present the details on the new 2015 ROUSH F-150 featuring ROUSH-M/T Metal Series 20-inch wheels and Mickey Thompson Baja ATZP3 all-terrain tires.

The specially designed Baja ATZP3 combines Mickey Thompson’s T4 chip-resistant tread compound with PowerPly™ sidewall construction, beefy tread blocks and an extra-wide footprint to create a tough all-terrain tire that’s perfect for off-road use and also delivers a smooth ride on the street. The unique wheels feature an eight-spoke, matte black design with a milled lip and branded pop-top center cap.

Covercraft to Introduce Six New Products at SEMA Show 2015

New Products, Impressive Feature Vehicles and More – Booth 23243

Join us in Central Hall in the Las Vegas Convention Center, booth number 23243 at this year’s SEMA Show.

New Products
Covercraft will debut six new products this year along with the full line of vehicle protection products like SeatSavers™, DashMat® dash covers, Premier™ floor mats, UVS100® custom sunscreens, Canine Covers® pet and travel products, Colgan Custom® car bras and more.

Show Vehicles
Covercraft will feature several new vehicles in the booth this year outfitted with the latest Covercraft protection products and accessories including:
- A custom 2016 Ford Mustang convertible built by Extreme Dimensions.
- A custom 2016 Chevy Colorado built by Fear One.
- A fully customized 2014 Jeep Wrangler recently featured on Motorz TV.
- A 2016 Scion FR-S will showcase an array of custom-fit covers throughout the week.

World's First Electronic Sun Visor

World's First Electronic Visor
Will be own at the show in our North Hall Booth # 11617

Unit automatically adjusts to outside sunshine and glare automatically dimming the visor
Every person who drives a car will be interested in this ne product

We are a aftermarket new technology company
We have many revolutionary automotive electronic accessories
>>> See our new "Electronic Auto Dimming Sun Visor"
>>> We have over 4,000 parts ...some other new technology items to be shown
>>> at
>>> the SEMA show will be self power generating hub caps for wheel that
>>> light up
>>> as you are driving
>>> No need for any batteries ,...Ever !
>>> Many more new items will presented at the show ...

Tuner Brands SCT Performance & Bully Dog Unveil the Next Generation of Handheld Automotive Programmers

Sanford FL Nov 2, 2015 – Derive Systems, the parent company of industry leading performance brands – Bully Dog & SCT
Performance are preparing to launch the latest in innovative flash programmers.

“Our company is extremely customer focused and our new 2016 line up of flash programmers are a direct reflection of that focus. We have spent the last year engaging with our customers on how we could improve our products, make them more user friendly and flexible to their tuning needs,” said Tim Roi - Director of Marketing for SCT Performance & Bully Dog. “The end result is 2 new products, our new Bully Dog / SCT GTX Performance Programmer & Monitor featuring a smart phone quality 5” touch screen and Grab-N-Go magnetic mount, and our new BDX Handheld Performance Programmer - available exclusively on our Bully Dog brand” Roi explained.

Mercury Racing Reveals 32-Valve DOHC SB4 Head at SEMA

FOND DU LAC, Wis., Nov. 3, 2015 – Mercury Racing revealed its new 32-Valve DOHC SB4 cylinder head and valve train this morning at the opening of the Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, re-stylers, car clubs, race teams and more.

Designed and developed to integrate with General Motors LS series hardware, the aluminum four valve head and dual overhead camshaft valve train provides improved performance and durability versus a standard two-valve design. The head design adapts Mercury Racing’s proven high performance valve train to the robust, small block LS engine family.

Benefits of the DOHC four-valve design versus the typical LS pushrod layout include:

• Improved intake and exhaust flow for improved performance
• Enhanced port flow enables increased horsepower
• Higher engine rev limit for increased horsepower

Amanda Products to Launch TrailHammer™ Line of Jeep® Wrangler Bumpers and Doors at SEMA 2015

DETROIT – Amanda Products will launch their new TrailHammer™ line of bumpers and doors for the off-road aftermarket at SEMA Tuesday, November 3 through Friday, November 6, 2015.

SEMA – the Specialty Equipment Market Association – is the premier automotive specialty products trade event in the world. Parts and accessory manufacturers view it as the ultimate destination for introducing new products and connecting with buyers. (Amanda Products introduced the original prototypes at SEMA 2014.)

TrailHammer™ bumpers and doors are designed for 2007-2015 Jeep® Wrangler JK models.

• Front bumpers feature hinged Amanda Products SpeedHook™ tow hooks for fast, easy off-road recovery, enclosed winch mount, KC HiLiTES 4" round LZR LED single lights for enhanced visibility and removable end caps to help enthusiasts negotiate obstacles.

Magellan Brings Comprehensive Lineup of OEM and Aftermarket Products to SEMA 2015

SANTA CLARA, Calif.- Nov. 2, 2015 - Magellan will be showcasing a comprehensive lineup of navigation solutions and DashCam devices at the upcoming SEMA show in Las Vegas, Nevada from Nov. 3-6. The featured product categories include off-road vehicle, MiVue DashCam series, Smart Truck and Smart RV navigation solutions. They will be demonstrated during the SEMA 2015 show in the Magellan Booth, #91101.

"Magellan's OEM and aftermarket solutions are a reflection of our commitment to develop high-quality, innovative products to satisfy customer needs," commented Stig Pedersen, associate vice president of product management for Magellan. "We look forward to providing customers with premier experiences to enhance their automotive activities. No matter where life takes you, Magellan has you covered."

Off-Road Vehicle

Brembo All-New B-M8 Calipers Unveiled at SEMA

Brembo launches innovative high performance aftermarket truck and SUV calipers

LAS VEGAS, Nev., Nov. 3, 2015 – Brembo, the world leader and acknowledged innovator of brake technology introduces a brand new product during the 2015 Specialty Equipment Market Association (SEMA) Show (Booth #23561) on November 3-5, at the Las Vegas Convention Center. Brembo launches the B-M8, the all-new 8-piston caliper and its companion the B-M4.

The Brembo B-M8 is an 8-piston monobloc caliper with four pads, suitable for rotors up to 420mm x 40mm (16.53” x 1.57”). This all-new caliper is specifically made for the front braking systems of trucks, SUVs and large high-performance sedans. As one of the largest calipers manufactured by Brembo, at 15.8 inches x 5.51 inches x 7.1 inches, the B-M8 required more than one thousand design hours, which included on-vehicle testing and casting technology development. The B-M8 is validated for torques up to 5700Nm (4204 lb ft).

Magellan Brings Off-Road Navigation Solutions to Auto OEM & Consumer Markets at SEMA 2015

SANTA CLARA, Calif.- Oct. 30, 2015 - Magellan will be featuring its new off-road vehicle navigation solutions for the 4x4 and Powersports vehicle consumer and OEM markets at the SEMA show in Las Vegas, Nevada from Nov. 3-6. Designed specifically for the off-roading enthusiast, these navigation solutions deliver detailed 3D maps, over 44,000 vehicle trails and community generated trails, improved driver safety and a superior user experience, all at an exceptional value. The two solutions include the eXplorist TRX7 for consumer markets, and the Off-Highway Vehicle (OHV) OEM software platform. Both solutions will be demonstrated during the SEMA 2015 show in the Magellan Booth, #91101.

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