Trucks, SUV's & Off-Road

ZEITRONIX ANNOUNCES NEW Zt-3 CAN Bus WIDEBAND AIR/FUEL RATIO DATALOGGING SYSTEM Extra wide Lambda (AFR) range for lean burn and Diesel engines

• The Zt-3 CAN supports CAN Bus communication for an easy connection and logging through other CAN Bus devices such as Dashes, ECUs and Loggers
• Extra wide range CAN Bus 3 decimal 16 bit Lambda 0.625 to 4.000
(AFR 9.18 to 58.80) suitable for lean burn and Diesel engines

• Flexible CAN Bus setup. User selectable:
• CAN Bus Speed: 1Mbps, 500 Kbps, 250 Kbps, 125 Kbps
• CAN Bus ID: Standard (11 bit) and Extended (29 bit)
• CAN Bus address: 0x0000 to 0x7FFF
• CAN Bus update rate: 1ms (1000Hz) to 250ms (4 Hz)

• Precise wideband air/fuel ratio (lambda) measurements
• Sensor warm up and sensor errors indication
• Linear analog wideband output for use with 3rd party EUCs, loggers, and gauges
• Adjustable, simulated narrowband oxygen sensor output
• Digital output for Zeitronix ZR-1, ZR-3 Lambda / AFR Gauges
• High quality, high performance, low cost, and made in the U.S.A.

Not Your Fathers Old Mud Flaps

DuraFlap LLC has been manufacturing mud flaps for pick-up trucks and R.V.’s for over 15 years. They are located in Medford, Oregon and everything used is made in the United States. They are committed to providing fantastic customer service, with a “No Unhappy Customer” policy that has played a large part in their growth and recognition as the best mud flap on the market.
DuraFlap will be showing at the SEMA for the first time this year. They are best known for their patented drill-less installation full size mud flaps, but first began like everyone else with a few select Universal fit styles. Knowing that these are easier for stores to keep in stock and ready to install, they re-introducing their high quality universal designs.

E3 Spark Plugs Sponsors 1940 Dodge Truck Restoration by Cool Hand Customs - 1970s style Challenger Suspension and 440 Big Block

Ponte Vedra, FL (August 23, 2018)…E3, manufacturer of E3 DiamondFIRE spark plugs and performance products, is a sponsor this year of a beautiful 1940 Dodge truck custom built by Cool Hand Customs of Middleton, WI. The truck will be the centerpiece attraction at E3’s booth for the 2018 SEMA Show, booth #71000, and will be entered into SEMA’s Battle of the Builders.

The highly modified Dodge truck built by Amy and EJ Fitzgerald, owners of Cool Hand Customs, will feature three E3 high performance ignition products: E3 Billet Distributor, Race Spark Plugs and Race Wires. The truck will be equipped with a 440 big block and a 1970s style, torsion bar Dodge Challenger suspension. The truck’s paint scheme will be an exterior satin white with green and black accents with the frame painted silver and the short block painted in E3’s distinctive green logo color. The ’40 440 truck will make its first public appearance at SEMA.

U Ace Inc is coming to SEMA 2018


3D/U Ace Inc. is a manufacturer/distributor of universal & custom fit floor/cargo liners for cars, trucks, and SUV’s. Some of our other products include Soltect sunshades, Wintect windshield covers, Foldable Roof Bags, Car & Boat covers, and Seat Protectors. Our products are designed by our award winning team that has a combined experience of more than 26 years in the automotive industry. All 3D products, are manufactured in our own facilities in China & Taiwan, then distributed from our fully staffed facility in Fontana, CA.

Structured and enforced MAP Policy protects the value of your investment
Aggressive discount programs ensuring profitability
Over 6,000 SKU’s available & Continually adding new applications
Most orders are shipped same business day if recieved by 12 noon PT
Average Fill Rate = 97%
Inventory updates available via automated email at the end of each business day

J.W. Speaker to Launch Two New Off-Road Products & Advanced Technology at The SEMA Show

Germantown, WI, August 20, 2018 - J.W. Speaker Corporation, a leading U.S.-based lighting firm specializing in innovative LED solutions for OEMs and the aftermarket, has announced plans to introduce two brand new products and a first-of-its-kind technology geared toward the off-road market on the first day of the 2018 SEMA Show.

After 10 years of research and product development, J.W. Speaker will reveal smart new technology options for best-in-class performance, communication, customization and intelligence. With no other U.S.-based companies offering similar solutions, these new offerings will be a game changer for off-roader users who use the light to guide their adventures.


Battery Saver 6 & 12 Volt 50W Battery Charger, Maintainer and Tester! Part Number: #2365-LCD

UNION CITY, CA (2018) - The Battery Saver #2365-LCD is a fully automatic 6 and 12 Volt Battery Charger, Maintainer and Tester. This device is capable of quickly charging a battery, safely maintaining it for long periods of time and diagnosing any voltage related issue with its built-in LCD digital battery tester.

This versatile tool is perfect for maintaining batteries in cars, trucks, motorcycles, RV’s and motorsport applications.

About Battery Saver
BATTERY SAVER, a GRANITE DIGITAL company, is a California based manufacturer of high quality vehicle battery chargers, maintainers, testers and jump starters. They have provided superior quality products and customer service for over 30 years. To learn more, please visit

Harrop TVS2650 Supercharger Kit Now Available for Toyota 3UR-FE 5.7L V8

Harrop is excited to release the innovative TVS2650 Supercharger Kit to suit the Toyota 3UR-FE 5.7L V8 found in global vehicle platforms like the Toyota Tundra, Landcruiser 200 and Lexus LX 570. The Australian engineered and manufactured Supercharger Kit utilises the largest, most-efficient rotating group ever produced by Eaton, the TVS2650, capable of performance gains of more than 50% over standard. As a master distributor of Eaton Supercharger and Traction products, Harrop has experience with the 2650 rotating group, being the first Australian Supercharger system to feature the technology for the LS series of engines.

MEK Magnet – Love your Jeep!

MEK Magnet – Love your Jeep!
Product and Company Profile

First Time SEMA exhibitor MEK Magnet is a California company specializing in customizable magnetic Jeep Armor. MEK Magnet was started by a Jeep enthusiast, who after driving some unsafe lines to avoid scratching her Jeep's paint realized the added danger in off-roading a little vanity brings. Stylish, high-performing, durable & customizable Jeep Armor was created to address this very need and a company from the love of off-roading & Jeeps was born.

About MEK Magnet
MEK Magnet is owned and operated by Monika Kalenski and based out of San Diego. Monika is a fitness and outdoors enthusiast, dog lover and avid off-roader with favorite wheeling trails in California’s Big Bear and Rubicon Areas. Monika’s love for Jeeps and passion to create innovative, purposeful and fun products will definitely make MEK Magnet a brand to watch.

Product Information

Ceramic Pro Partners With Carfax To Protect Vehicle Values

Ceramic Pro is helping maximize the resale value of their customers' vehicles by reporting product installation details to Carfax. Vehicles treated with Ceramic Pro, the revolutionary liquid nanotechnology that protects paint and eliminates the need to wax your car, now are identified on Carfax Vehicle History Reports and the mobile app.

Ceramic Pro protects a vehicle's paint from corrosion, UV damage and oxidation while simultaneously enhancing its gloss finish. Making this information available through Carfax is beneficial for both buyers and sellers. Shoppers can buy with more confidence knowing that these are vehicles a previous owner invested in to protect, and may be willing to pay a premium for them.

MAHLE Motorsport Introduces PowerPak Piston Kit for the GM 4.3L Turbo Syclone/Typhoon

The MAHLE Motorsport GM 4.3L turbo PowerPak Piston Kit is designed to allow two highly capable GM powerplants reach their full potential. The original equipment pistons for the Syclone and Typhoon are a cast hypereutectic construction that are very limited in their ability to withstand additional increases in horsepower. MAHLE Motorsport’s new PowerPak pistons in the new PowerPak Piston kit utilizes MAHLE’s slipper skirt forgings; each machined to exacting tolerances on equipment manufactured by MAHLE specifically for OE piston production. For added protection and durability, the pistons are dual-coated with a phosphate dry film lubricant to protect the ring grooves from micro-welding and the pin bores from galling. This is followed by an application of MAHLE’s Grafal® anti-friction skirt coating to reduce drag, wear and noise.

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