Trucks, SUV's & Off-Road


Las Vegas, NV (October 30, 2018) VP Racing Fuels, Inc., may be regarded as the leader in racing fuel technology around the world but at SEMA today, it’s reputation for producing memorable, calendar posters raised the bar again.

“Dating back to the 90’s when VP began producing an annual calendar poster, every year fans and racers alike looked forward to seeing just how far we could go with the next year’s edition,” said Donato Bonacquisto, VP Racing Fuels Director of Marketing. “We’re used to fueling the IMSA Prototype Cadillac’s in The WeatherTech Sportscar Championship, but our team put another Cadillac to good use for 2019 and I think it’ll be considered a uniquely memorable photo.”

Constance Nunes, the star of the Netflix series, “Car Masters: Rust to Riches,” is VP’s 2019 calendar poster model and will be at VP’s booth #23919 During the show signing posters and greeting attendees, guests, and exhibitors.


Las Vegas, NV (October 29, 2018) VP Racing Fuels, Inc., a world leader in race and performance fuel technology, will be at the SEMA Show starting next Monday, October 29, with a full menu of new products and news for racers, enthusiasts, and consumers.

“We don’t rest on our laurels,” said Alan Cerwick, VP Racing Fuels President and CEO. “People know the VP name for liquid technology and performance when it comes to fuels, lubricants, and additives. Our R&D team has been burning the midnight oil all year, and we’ve come to SEMA with something new for just about everyone who drives or rides.”

This week, VP unveils a total of 14 new products including three new race fuels, and a 2019 Calendar poster starring Constance Nunes from the Netflix series “Car Masters: Rust to Riches.” As a result, VP’s booth # 23919 should be one of the busiest and most popular throughout the show.

DEI Strengthens Digital Team with the Hire of Jason Pokines as Social Media Specialist

Avon Lake, Ohio (October 24, 2018)...Heat and sound solution performance market leader, Design Engineering, Inc., is pleased to announce the addition of Jason Pokines as the company’s new Social Media Specialist. The new position was filled in early October to strengthen DEI’s digital / social media / e-commerce team with a more strategic approach to customer engagement, branding, and sales.

Pokines will be responsible for developing social media campaigns supported by analytics across multiple platforms to enhance DEI’s complete line of heat control and sound insulation products – DEI, Boom Mat, CryO2 and Radiator Relief. Additionally, he will work with the company’s web manager, marketing, and graphics team to develop a social media strategy to integrate and improve content development and engagement for multiple markets including: automotive aftermarket, 12 volt/Car Audio, powersports, marine, and commercial/industrial channels for print and digital.

DEI Introduces Heat Screen GOLD™ Metalized Matting

Avon Lake, Ohio (October 26, 2018)…DEI, a leading specialist in heat protection for automotive, powersports, marine and industrial markets, now offers a versatile GOLD™ metalized radiant matting to reduce the harmful and damaging effects of heat that can be installed almost anywhere in a vehicle. Heat Screen GOLD™ is manufactured from a high temperature rated metalized polyimide film bonded to a robust 20 oz. heat treated glass fiber base material. Capable of reflecting direct heat up to 800° F and radiant heat up to 1100° F, Heat Screen GOLD has been proven in heat flux tests to reduce heat 36%.

Holley Releases 340 LPH Sniper Diecast Retrofit Fuel Pump Modules

Holley/MSD is pleased to announce the release of Sniper Diecast Retrofit Fuel Pump Modules, which supports up to 700
EFI horsepower or 900 carbureted horsepower and make it easy to affordably upgrade to EFI. Available in
return and returnless versions, they convert your factory tank or fuel cell to an in-tank EFI fuel system. They're easy to
install with basic hand tools and require no welding or fabrication whatsoever.

Sniper Diecast Retrofit Fuel Pump Modules include a diecast pump-hanger bracket to control pump vibration in a low-profile design that's perfect wherever space is at a premium. They fit any fueltank depth from 7 to 12 inches and protrude only 1.275-inch above the tank mounting surface to accommodate numerous applications.

Sniper Releases Sniper BBD EFI Systems for Jeep CJ Applications

Holley/MSD is pleased to announce the release of Sniper EFI BBD for Jeep® CJs, which is designed specifically for 1971-1986 models with 258 cubic-inch 6-cylinder engines. It's a bolt-on BBD carburetor replacement that supports up to 350 horsepower, delivers a steady supply of fuel when operating at extreme angles on the trail, and provides all the tactical accuracy of EFI at an affordable price.

Installation doesn't get any simpler, and with the throttle-body-mounted ECU there are no extra boxes to mount. Just four wiring connections are required – battery positive, battery negative, switched ignition, and RPM – and no laptop or computer expertise is required. A calibration wizard takes care of everything; just answer a few questions about your engine using the high-resolution full-color touchscreen, and the calibration wizard creates a base map and starts tuning on its own.

Flowtech Releases Long Tube Headers For Jeep CJ5/CJ7 Small Block Chevy Swaps

Flowtech Exhaust are pleased to offer their newly released small block Chevy Swap Long Tube Headers for 1976-83 Jeep CJ5 or 1976-1986 Jeep CJ7 applications. Flowtech products are the perfect combination of quality and value. These fenderwell exit headers feature 1-5/8” mandrel bent primary tubes and 3” collectors with merge spears for increased exhaust velocity and 3/8” thick header flanges for strength and a maximum sealing surface.

They're available in black painted and silver ceramic coated finishes and gaskets & hardware are included.

Holley Releases Sniper Stealth 4500 EFI systems

Holley/MSD is pleased to announce the release of Sniper Stealth 4500 EFI Systems. These systems are developed specifically for upgrading drag race and high performance street vehicles to EFI, and are capable of supporting up to 1,500 horsepower naturally aspirated and up to 1,250 on forced induction applications. They feature eight 100-pound-per-hour fuel injectors and multiple input and output options to give you unlimited control of your engine.

A simple calibration wizard handles the initial setup, so there's no need for extensive tuning on a laptop. Simply answer a few basic questions about your engine, and the high-resolution full-color touchscreen wizard creates a base map and starts tuning completely on its own. The system even comes with a USB/CAN tuning cable for laptop tuning and free downloadable Sniper EFI software.

NOS Black Powershot & Super Powershot Wet Nitrous Systems

NOS is pleased to announce their popular Powershot and Super Powershot wet nitrous systems are now available in black. NOS single stage systems include everything needed including 4AN feed line, 1/2 inch aluminum injector plate, black 10 lb bottle, solenoids, hardware, and instructions to complete the installation. We also offer 05000BNOS as a basic kit without an injector plate for those who want to do a custom installation.

NOS single stage systems 05001BNOS and 05101BNOS include everything needed including 4AN feed line, ½ inch aluminum injector plate, black 10 lb bottle, solenoids, hardware, and instructions to complete the installation. We also offer 05000BNOS as a basic kit without an injector plate for those who want to do a custom installation.

NASCAR driver Bubba Wallace to sign autographs at the Cobra Booth #11620 on Tuesday, October 30, from 1pm - 3pm

LAS VEGAS, NV – October 28, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electonics, today announced it will showcase its latest products at SEMA 2018 in Las Vegas and partnership with NASCAR driver, Bubba Wallace, who will appear at the Cobra Booth #11620 on Tuesday, October 30 from 1pm – 3pm.

On display will also be Cobra’s full suite of connected products, its full line of portable power packs and jump starters, including the new Cobra JumPack® mini and its off-road, mobile communications products.

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