Restyling & Car Care Accessories

PIAA Wins 3 Global Media Awards at SEMA

Portland, OR, November 12, 2015. This year’s SEMA show boasted tons of new products across all segments of the aftermarket accessory world. PIAA’s launch of multiple new product lines received a great deal of attention in the LED lighting segment winning three Global Media awards. Since 2004 the Global Media Award have been a staple of the SEMA show. The judge’s opinions are highly regarded and respected around the world.

PIAA’s new RF6 LED fog lights received two of the Global Media Awards, one for the white beam version and another for the new Ion yellow fog. With the third award going to the LED performance bulbs, which come in both 6000k white and Ion yellow output. The LED Performance bulbs now come in new fitments which include H4 (9003), H9, and 9005. These new bulbs featuring a set screw so the user can always ensure proper chip alignment for maximum performance and beam angle.

eCOOLogical LLC Launches First BumperShellz Application for Front Truck Bumpers on 2014-Present Chevrolet Silverado 1500

For Immediate Release: 11/05/2015
Contact: Darin Evans

BumperShellz™ – First Implementation for Front Truck Bumpers on 2014-Present Chevy Silverado

eCOOLogical, Newcastle, California, launches its first implementation of their patent-pending BumperShellz™ truck bumper covers for front bumpers on the 2014-present Chevrolet Silverado 1500. This new multi-piece design makes installation over the original equipment bumper incredibly quick and easy, allowing truck owners to add new styling to their trucks with a matching front/rear BumperShellz™ set!

myTop is Revolutionizing the Jeep World

myTop is Revolutionizing the Jeep® World.

LAS VEGAS, NEVADA, November 3, 2015 -

Today myTop unveiled the world's first power convertible and fully customizable Jeep® top at the annual SEMA Auto Show. Until now, soft tops and most hard tops were black, difficult to install, noisy, and barely water resistant. The myTop installs quickly and easily, is quiet, waterproof, and now comes in a range of colors and designs. MyTop also offers customized headliners. The myTop booth at SEMA has a four-door top in leopard print on display throughout the show.

High in the Colorado Rockies, the weather can go from warm and sunny to driving snow in a matter of minutes but, until myTop, no Jeep® topper could keep pace. The result was not pretty: women in running mascara and hair in a knotted mess when the top was off and kids sweltering in the back seat with a wet dog when the top was on. Alas, the myTop founders conceived a better way: a power convertible top for a Jeep®.

HushMat’s Launches Zycoat™, LLC line of Revolutionary New Thermal Coatings

HushMat’s Launches Zycoat™, LLC line of Revolutionary New Thermal Coatings

Olathe, KS – November 4, 2015 - HushMat, named the exclusive distributor for Zycoat™, LLC, introduces a line of Revolutionary New thermal coatings technology for the automotive industry. Zybar™, a manifold and exhaust coating is the first product in the line launching commercially on January 15, 2016. HushMat is debuting the new technology in the Engineered New Product category at SEMA 2015 in Las Vegas, NV November 3rd – 6th. Zybar ™ thrives in 2000+°F environments producing higher engine horsepower, corrosion resistance and over 90% radiant heat reduction when applied in less than 1 mil thickness.

LEER Unveils Three Unique Tonneaus at SEMA

LEER® unveils the latest additions to its growing tonneau lineup, the highly versatile Ricochet by LEER and Ricochet XRT and the economical Velocity soft cover. Available exclusively from authorized LEER dealers, all of the new tonneaus will be available for purchase by early 2016.

Ricochet by LEER and Ricochet XRT by LEER
A pair of Ricochet by LEER tonneaus is built for the long haul, providing the security of a hard tonneau with style and streamlined look of a soft cover. The new tonneaus are constructed from strong aluminum panels and covered with a matte-finish ArmorTek™ automotive-grade polymer-vinyl exterior surface. Ricochet XRT by LEER offers heavier gauge construction for added durability.

3M Automotive Aftermarket Division to Hold Major Announcement with Iconic West Coast Customs

Ryan Friedlinghaus to Join 3M AAD Team for Press Event Thursday, November 5, Noon PST at the 2015 SEMA Show

ST. PAUL, Minn. (November 3, 2015) – 3M Automotive Aftermarket Division will hold a major announcement Thursday, November 5, with West Coast Customs and legendary car customizer Ryan Friedlinghaus.

WHO: 3M Automotive Aftermarket Division and West Coast Customs founder and CEO Ryan Friedlinghaus

WHAT: Major announcement of new partnership

WHERE: 3M AAD Outdoor Booth #61027
2015 SEMA Show

WHEN: Thursday, November 5, Noon PST

Media Opportunities: Media will have an opportunity to interview Friedlinghaus and 3M representatives.

Dale Ross Deborah Robinson
651.736.4088 312.505.4336

Driven Racing Oil™ Speed Shield

Huntersville, NC – New Speed Shield from Driven is a spray-and-shine protectant that sheds dirt, dust and mud while providing a glossy protective film for a variety of surfaces.

Driven Racing Oil™ Speed Lube

Huntersville, NC – New Speed Lube from Driven Racing Oil™ is a powerful penetrating and foaming lubricant that works its way into tight surfaces to lubricate hard-to-reach areas.

Utilizing technology derived from Driven’s championship-proven race oils, Speed Lube is a tenacious spray lubricant for all types of chains, linkages, heim joints and bearings. These parts are often left uncleaned, leading to harmful buildup. Speed Lube comes in a convenient aerosol spray can and is specially formulated to provide maximum penetration, lubrication and corrosion protection in hostile environments. It utilizes a proprietary additive package that features a variety of adhesion and anti-wear properties, and it is designed for extended intervals between applications.

PART NUMBER: #50090 (8 oz. can) PRICE: $8.99

Mickey Thompson to Host Press Conference with ROUSH Performance – November 5 at 10:00 a.m., Booth 43035

Mickey Thompson to Host Press Conference with ROUSH Performance – Thursday, November 5 at 10:00 a.m., Booth 43035

Mickey Thompson Performance Tires & Wheels has teamed up with ROUSH Performance to create one of the toughest Ford® F-150’s yet. Executive leadership from both brands will present the details on the new 2015 ROUSH F-150 featuring ROUSH-M/T Metal Series 20-inch wheels and Mickey Thompson Baja ATZP3 all-terrain tires.

The specially designed Baja ATZP3 combines Mickey Thompson’s T4 chip-resistant tread compound with PowerPly™ sidewall construction, beefy tread blocks and an extra-wide footprint to create a tough all-terrain tire that’s perfect for off-road use and also delivers a smooth ride on the street. The unique wheels feature an eight-spoke, matte black design with a milled lip and branded pop-top center cap.

Covercraft to Introduce Six New Products at SEMA Show 2015

New Products, Impressive Feature Vehicles and More – Booth 23243

Join us in Central Hall in the Las Vegas Convention Center, booth number 23243 at this year’s SEMA Show.

New Products
Covercraft will debut six new products this year along with the full line of vehicle protection products like SeatSavers™, DashMat® dash covers, Premier™ floor mats, UVS100® custom sunscreens, Canine Covers® pet and travel products, Colgan Custom® car bras and more.

Show Vehicles
Covercraft will feature several new vehicles in the booth this year outfitted with the latest Covercraft protection products and accessories including:
- A custom 2016 Ford Mustang convertible built by Extreme Dimensions.
- A custom 2016 Chevy Colorado built by Fear One.
- A fully customized 2014 Jeep Wrangler recently featured on Motorz TV.
- A 2016 Scion FR-S will showcase an array of custom-fit covers throughout the week.

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