Racing & Performance

Nostrum Hosts Exclusive “Lunch & Learn” Education Session on Gasoline Direct Injection Technology and High Horsepower Performance at SEMA November 4

Ann Arbor, Mich., October 30, 2015 – Nostrum Energy hosts an exclusive, first-time “Lunch & Learn” technical session to discuss gasoline direct injection fuel systems, fueling challenges, integration and calibration on November 4 at the SEMA Show 2015, LVCC room N225, from 12 p.m. to 1:30 p.m. PST. Lunch will be provided. Please RSVP to Frank LoScrudato by emailing by Tuesday, November 3. Reservations are on first-come-first-served basis.

Herkules Expands BossLifts line with New Hydraulic Powerhouse, the T260

Walled Lake, Michigan. October 30, 2015---Herkules Equipment Corporation announces the release of its inaugural hydraulic lift for its BossLifts by Herkules family of automotive lifts. The T260 Hydraulic has an 8,000 lb capacity, with 2 platforms, each 19”by 53.5”, mounted on each side of the quick lube pit. It offers a low profile of only 4.625,” with a raised height up to 32.” Providing shops with a straight lift that raises vehicles vertically with no rearward movement, The BossLifts T260 can be surface or flush mounted, and has a hand-operated controller. The T260 has a small foot print, which works well in even the smallest shop.

For more information, please contact Herkules by phone at 800-444-4351, email at, or visit our website at

Roush Yates by JMS BoostMAX® Boost Your Vehicle


Booth #21543 and #10575

Roush Yates by JMS BoostMAX® Boost Your Vehicle

Mooresville, NC – June 2, 2015 – Roush Yates and JMS have partnered to offer a brand new product line: “Roush Yates by JMS BoostMAX®” for FORD EcoBoost vehicles. It’s the newest product by Roush Yates as the historic company expands into the street performance market.

The digital microprocessor controlled device has been engineered to work specifically with the FORD EcoBoost range of engines (3.5L, 2.7L, 2.3L, 2.0L and 1.6L). The Plug & Play digital product is designed to work in sync with OEM (Original Equipment Manufacturer) sensors that control fuel, spark and timing within the factory powertrain control system. This technology provides a significant improvement in overall performance with a considerable increase in horsepower and torque.

AEM 2015 EcoBoost Mustang Unveil

AEM Induction Systems with AEM Electronics built a 2015 Mustang to illustrate its tuner heritage with the new 2.3L Ford EcoBoost Turbo motor. AEM started by creating a Cold Air Intake system for the inline 4 cylinder 2.3L motor that showed an estimated 12 hp gain at 4,500 RPM. The AEM Intake features a couple of unique features with a purpose built mandrel-bent aluminum intake tube and a unique oval Dryflow® clamp-on air filter. AEM Induction Systems further improved performance with a mandrel-bent and powder coated aluminum charge pipe for improved airflow to and from the turbo. After the AEM Induction Systems upgrades, AEM Electronics took the build to another level. and To Give Away 1953 Beach Cruiser RestoMod

NORTH ADAMS, has deep roots in the racing and performance communities where it has provided the world’s largest online marketplace to buy-sell-trade racing and automotive cars and equipment over the past 16 years. RacingJunk has earned a reputation for giving back to its massive community of online users with past giveaways including trailers, high-end tool boxes and last year's 2014 Chevy Silverado Truck.

Going bigger than ever before, partnered with to restore and give away a classic custom car. The entire team at RacingJunk and Visit Myrtle Beach joined in to develop the car’s concept: turning a well-worn sea-green sedan 1953 Chevrolet Sedan Delivery into a Resto Mod beach cruiser.

Race Ramps Introduces New 10 Inch 2-Piece Trailer Ramp

ESCANABA, MI – Oct. 29, 2015 - Race Ramps, manufactured by Brute Technologies in Michigan, introduces their new 10 Inch 2-Piece Trailer Ramps (RR-TR-10-2), which are a convenient option between the existing 9 inch (RR-TR-9-FLP) and 11 inch (RR-TR-11-2) Trailer Ramps currently offered. The new 10 Inch 2-Piece Trailer Ramp is 131” L x 14” W x 10” H and supports a 6,000 lb. vehicle. The two piece design allows for easy maneuvering and transporting between uses.

Race Ramps’ line of Trailer Ramps originated to provide a solution to safely and easily get low ground clearance vehicles on and off trailers without scraping or damaging the nose of the vehicle. A safer alternative to wooden planks, Race Ramps has been known to preach the words, “Ban the Board!”

Herkules to Host Racer Riley Herbst at SEMA Booth 11139 November 3rd through 5th, 2015

Walled Lake, Michigan. October 29, 2015--- Herkules Equipment Corporation will host rising racing talent Riley Herbst at the 2015 SEMA Show in Las Vegas, Nevada this November, in booth 11139. Herbst will be signing autographs and greeting fans from 2:30 p.m. until 4:30 p.m. on Tuesday, November 3rd, Wednesday, November 4th and Thursday, November 5th. The SEMA Show runs from November 3rd through the 6th.

A recent addition to the NASCAR Whelen All-American Series, Herbst is a contender for their Rookie of the Year honors. A third-generation racer who got his start at age 7 racing Go Karts and Trophy Karts, he currently leads the Irwindale Truck Series standings. For more information about Herbst, visit

Quarter Master Steel Clutch-Alignment Tools Provide Tighter Tolerances

Lake Zurich, IL – New steel alignment tools from Quarter Master® are manufactured to provide dependable clutch-disc alignment, especially in multiple-disc clutch units.

Quarter Master LGC Bellhousing Kit Creates Maximum Downforce

Lake Zurich, IL – This new bellhousing kit from Quarter Master® gives the racer the edge by creating additional ground clearance.

The LGC (Low Ground Clearance) Bellhousing Kit maximizes downforce and lowers the center of gravity by allowing the nose of the car to be as low to the track as possible. The additional ground clearance is achieved through a smaller ring gear and a flat-bottom bellhousing that makes it flush with the bottom of the tightest-fitting dry-sump oil pans. The bellhousing also features both internal and external strengthening ribs to maximize strength and stiffness while reducing parasitic drag. The kit is designed for circle track or road racers using 5.5" clutches and a rear-mount starter. It can be used as a retro-fit option or an entirely new package. Quarter Master® LGC Bellhousing Kits featuring either magnesium or aluminum bellhousings are coming soon for all popular applications.

Quick Facts

Product: Quarter Master® LGC Bellhousing Kit

MSD New Product Release: Mallory EFI Fuel Pumps

Come check out MSD at Booth# 22943!

PN: 22257, 29256, 29258
Application: All EFI equipped engines
Available: 10/01/15

If you’re looking for a high performance fuel pump to feed your thirsty fuel injection system, Mallory by MSD has the answer. CNC-machined housings and all aluminum components ensure long operating life without corrosion or wear issues. Mallory by MSD only uses high efficiency electric motors, allowing more flow while drawing less amps. Mallory by MSD is continuing to raise the performance pump standard – are you ready to keep up?

• Precision CNC-machined pump housings insure long life versus cast housings
• High efficiency electric motors deliver more output using less amps
• All aluminum components anodized for corrosion and wear resistance
• Includes complete hardware package for easy mounting
• Requires a bypass / return style regulator
• Service parts are available

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