Racing & Performance

WELD Directs Engineering Expertise to Key Customer Segments

Kansas City, Mo. – WELD, manufacturers of WELD wheels, announced today at SEMA 2014 their strategy to apply WELD’s race-winning heritage and expertise to all segments of the high performance wheel market. WELD will speak directly to the different consumers in each market segment through its four brands: WELD Racing, WELD Street & Strip, REKON Off Road by WELD and CCW Forged Performance. This new structure will better connect with customers and clarify each brand’s target market, allowing for more powerful messaging for each type of buyer, and more targeted high performance forged wheels.

“As WELD has experienced unprecedented growth, we’ve increasingly seen the need to make our brand positioning very clear to the marketplace,” said Norman Young, president and CEO, WELD. “This new structure defines who are as a company, and gives us a platform to further expand and grow as a company. We are very excited to make this announcement today at one of the aftermarket’s premier events.”

Mercury Racing Unveils Concept Small Block Four-Valve Engine at SEMA

FOND DU LAC, Wis., Nov. 4, 2014 – Mercury Racing unveiled a concept Small block four-valve automotive crate engine today at the Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod
builders, restylers, car clubs, race teams and more.

HushMat 2015 Data Available at SEMA Data Co-Op

FOR IMMEDIATE RELEASE
CONTACT:
TIM McCARTHY
(913) 599-2600

Olathe, Kansas November 5, 2013 HushMat® HushMat ‘s 2015 Data is available now for download from the SEMA Data Coop. HushMat, the fastest growing automotive sound deadening and thermal insulation materials Company, continues gain market share across the entire United States. Automotive, Marine and Car Audio accounts will benefit tremendously from this relationship.

HushMat®, rated #1 automotive sound deadening and thermal insulation material, is the easiest to install, highest performing available to automotive enthusiasts. HushMat® Ultra, is easily applied to sheet metal, plastic or fiberglass surface surrounding the interior of the vehicle reducing interior noise and heat making the vehicle ride more comfortable. HushMat® is the only aftermarket sound deadening and thermal insulation material made in the USA!

Skyjacker and Matchbox Team Up To Bring the 40th Anniversary Edition Bronco To SEMA

Las Vegas, NV (November 5, 2014)-Skyjacker and Matchbox®, the dynamic duo, proudly announce today their joint build project. In honor of the 40th anniversary of Skyjacker Suspensions; Matchbox and Skyjacker have teamed up to create the ultimate throwback vehicle. Announced during a joint press conference, the dynamic duo unveiled the new 1976 Ford Bronco 4x4 “Real Size Edition” along with the comparable Matchbox Ford Bronco 4x4 toy companion.

The 1976 Bronco spec sheet reads like a formidable “who’s who” from the aftermarket industry featuring parts provided by: Skyjacker Suspensions, Hanson, Warn, Bushwacker, Bestop, JW Speaker, Winn Trim, Weather Tech, BFG, BMF Wheels, McGard, JE Reel, Hedman Headers and SSBC Brakes.

The Ultimate Dana 60™ Axle Introduced At SEMA

The Ultimate Dana 60™ Axle Introduced At SEMA

Direct-fit, Bolt-in Upgrade Available for Jeep Wrangler JK

Las Vegas, Nov. 5, 2014 – Dana Holding Corporation (NYSE: DAN) introduced The Ultimate Dana 60™ axles for the Jeep Wrangler JK today at the Specialty Equipment Manufacturers Association (SEMA) Show, held here through Nov. 7 at the Las Vegas Convention Center.

The new axle line, which includes bolt-in replacement upgrades for front and rear axles on the Jeep Wrangler JK, reflects the experience of serious off-roaders and incorporates many of the features they need.

“For years, hardcore Jeep Wrangler off-road enthusiasts have been modifying axles to achieve better performance, and we’ve been paying attention,” said Bill Gryzenia, vice president and general manager, Dana Aftermarket. “We have incorporated a number of new ideas into The Ultimate Dana 60™ axle family to deliver unmatched performance off-road.”

Amanda Products Releases Final Installment of its Road to SEMA 2014 Story

Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at http://www.amandaproducts.com/sema2014/ offers exclusive photos and interviews with designers, executives, engineers and product developers.

The first two parts of the Amanda Products Road to SEMA Story – INSPIRATION AND DESIGN – documented the brand’s journey from Global Media Award for its innovative SpeedHook™ at SEMA 2013 to development of more ingenious off-road products. Amanda Products brought the real-world feedback it had collected from off-road enthusiasts to intensive group ideation sessions, uniting executives, engineers and designers to generate new ideas for the brand.

Quarter Master Optimum-SR 10.4" Two-Disc Ford Mustang Clutch Kits

Lake Zurich, IL – The revolutionary 10.4" two-disc clutch kits from Quarter Master® are now available for Ford Mustangs. The kits include a true racing clutch with factory driving characteristics to replace the stock component.

Quarter Master Optimum-SR 10.4" Single-Disc Ford Mustang Clutch Kits

Lake Zurich, IL – Revolutionary 10.4" single-disc clutch kits from Quarter Master® are now available for Ford Mustangs. The kits include a true racing clutch with factory driving characteristics to replace the stock component.

Quarter Master Optimum-RR 7.25" Street Performance Clutch Kits For Mitsubishi Evo 8/9 Applications

Lake Zurich, IL – New Optimum-RR Street Performance Clutch Kits from Quarter Master® allow Mitsubishi Evo drivers to maintain engine revs for close-to-stock drivability.

These kits enhance the street driving characteristics of Mitsubishi Evo 8/9 daily drivers. Each one comes with a flywheel that increases MOI (or rotating weight) over the brand’s lightweight race version to within 80% of the stock component while keeping mass at a minimum. It weighs nearly two-and-a-half pounds less than the stock piece. Quarter Master® accomplished this by strategically placing mass in designing the flywheel to increase MOI and not overall weight. This allows the driver to maintain RPM for the smooth takeoffs and clutch modulation that Optimum-RR Import Clutches are known for. Quarter Master® Optimum-RR Street Performance Clutch Kits for Mitsubishi Evo 8/9 Applications come with a two-disc clutch and flywheel, and are available with or without a Tri-Lite Hydraulic Throwout Bearing.

Quarter Master Optimum-RR 7.25" Road Racing Clutch Kits

Lake Zurich, IL – A new line of clutch kits from Quarter Master® offer ultra-quick acceleration and deceleration with fast-and-smooth shifting characteristics.

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