Racing & Performance

DEI Introduces Quarter Midget Fuel Line Kit

Avon Lake, Ohio (October 28, 2015)…Passing fireproofing inspection for any USAC Quarter Midget race is now easier with DEI’s newly introduced Quarter Midget Fuel Line Kit. Fireproofing fuel lines became mandatory for all USAC Quarter Midget racing in 2014. This new kit from DEI meets all fuel line fireproofing requirements as identified in the 2015 USAC rule book for Quarter Midget class racing. It also provides added security and protection for racers from a potential fire in the engine compartment.

The kit includes 1.5’ of 3/8” ID silicone covered, glass braided sleeving rated to a maximum temperature of 520°F for 136 hours, 4 heat shrink sleeves to secure the sleeving, and 2 DEI brand decals. The sleeving is sufficient to cover the fuel line on any Quarter Midget car.

The Mo' Muscle '62 Chevy Truck To Debut at Down Ramp into Hotrod Alley!!

1962 Chevy C-10 Stepside Pickup

As featured in the Mo' Muscle Productions video "Stepside by the Seaside"

Truck will be the first car positioned on the down ramp as you enter Hotrod Alley

Builder: Mo' Muscle Cars
Destined to be a highway driver for the lady of the household, this truck received complete custom modernization at Mo’ Muscle Cars. From its custom chassis to its cutting edge drive train, the only thing original is its sheet metal. Added upgrades include a hidden gas fill, storage compartment under the seat, and European leather that makes this cruiser a reliable vehicle that won’t let the owner down when she needs it most.
LC9 5.3L 327ci Engine (315hp/335 lb.-ft Torque)
4L60E 4 Speed Automatic Transmission
Custom Built Chassis on Fully Adjustable Coilover Suspension
Custom European Leather Interior by Stitches Fine Automotive Interiors
Wilwood Disc Brakes
Full LizardSkin Sound and Heat Insulation
Custom Made 18” Rally Wheels

Discovery Channel’s Street Outlaw’s Farmtruck and AZN Takeover Energy Suspension’s Booth during SEMA 2015

Energy Suspension is excited to announce it will be hosting Discovery Channel’s Street Outlaws racers Farmtruck and AZN for several autograph sessions in the Energy Suspension booth in the Central Hall (Booth no. 23567) during the 2015 SEMA Show. They will be signing Team Energy/FNA posters in the booth from 1:00 to 2:30 p.m. Wednesday, Nov. 4; 1:00 to 2:30 p.m. Thursday, Nov. 5; and 11:30 a.m. to 1:00 p.m. Friday, Nov. 6.
Farmtruck and AZN are best known as the driver and co-pilot of the race-equipped 1970 Chevy long-bed truck featured in the Street Outlaws series. This ultimate sleeper was recently outfitted with a custom 632 big-block Chevy motor built by Advanced Engine Machine and has run Energy Suspension polyurethane components well before its television debut in 2013. This well-known Chevy pickup will also be on display in Energy Suspension’s booth during the show and will participate in the SEMA Ignited Cruise, the Official SEMA Show after-party on Friday.

NorthStar Powers Four World Records and Launches New Products

NorthStar Battery ( has unveiled the new SMS-AGM480 and SMS-AGM80 products to celebrate four new world records set at the United States Autosound Competition International (USACI) Texas Heatwave event held earlier this year.

Jake Jesty, Amos Williams and Craig Meaux from Team Dip-Tex out of Texas, and Chris Russ from North Dakota, all set world records thanks to the unbeatable performance of their NorthStar Batteries.

Chris hit 163.4Db in the Street Beat 4 Outlaw class and 147.5Db in the Xtreme 4 Midwest SPL class. He uses a whopping 11 NorthStar NSB-AGM31 Batteries to power his monster system.

Jake recorded 153.7Db in the Street Beat 5 Outlaw class using 4 NorthStar SMS-AGM400s. Amos also reached 153.7Db in the Stock 0-1800 Outlaw class with 2 NorthStar NSB-AGM31s. Craig hit 148.5Db in the Street Beat 2 Legal class using 4 NorthStar SMS-AGM200s.

Mo' Muscle Cars to Exhibit and showcase 2 cars at the 2015 SEMA Show!!

Houston based Mo' Muscle Cars will be exhibiting at this years show in booth 35324! As a first time exhibitor, Mo' Muscle will be showcasing two vehicles, a '62 Chevy Truck and a '57 Chevy Bel Air! Mo' Muscle Cars specializes in one off custom builds with a knack for speed, customization, and drivability. Mo' Muscle is in the process of expanding its facility from the current 16,000 sf to 21,000 sf in order to solidify its presence in the Houston area and the south United States.


CLEVELAND – Imagine cruising around town in a replica build of a 1933 Ford Hot Rod – the wind in your hair, the roar of the engine – this will become a reality for one lucky person as Dupli-Color, VHT and Katie Osborne from PowerNation TV announce the winner of the first-ever Rattle Can Rod Sweepstakes from booth #24579 in the Restoration Marketplace in the Central Hall at the 2015 SEMA Show on Nov. 3rd at 3:00 pm.

The Factory 5 Racing 1933 Ford Replica Hot Rod, which will be given away to the winner of the Rattle Can Rod Sweepstakes, will be on display in the Dupli-Color and VHT booth. Visitors can see first-hand the transformative power of Dupli-Color and VHT products when doing a full-build project. Visitors to the booth are also encouraged to experience and explore the new Dupli-Color and VHT product innovations being unveiled during the show.

OPTIMA® Batteries Reveals Exciting Mix of 2015 SEMA Show Activities with Industry Innovation, Education and Celebration

The Ultimate Power Source™ to Share Marketing Insights at Educational Panel, Host First-Annual Film Festival and More

September 30, 2015 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is excited to announce its full line-up of 2015 SEMA Show activities, which promises to offer industry professionals and enthusiasts a variety of engaging events and opportunities throughout the week.

“We are looking forward to providing attendees a huge line-up of activities this year, from showcasing the latest cutting-edge vehicles during the day to premiering the top performance automotive films at night,” said Cam Douglass, marketing director at OPTIMA Batteries. “These stand to not only bring together enthusiasts from around the world but also celebrate the passion that is fueling this industry for the future.”

Attend OPTIMA’s First-Annual Ultimate Film Festival Event

A new class of car to open up new opportunities in the custom car market

Melbourne-based electric vehicle technology company EVX will be releasing the world’s first solar sports car, the Immortus. In the process of doing this new technologies that make the full electrification or hybridization of custom cars easier has been developed and opened new opportunities for custom car builders.

The Immortus – a car that takes the technology of current solar racers (from the World Solar Challenge) that currently race across contents around the world at the edge of legal speed limits and brings it to a street legal sports car. Such a car is independent of energy supply infrastructure, and positioned in the market for buyers looking for a unique vehicle.

Because the Immortus itself is so unique, it has opened up numerous opportunities in the custom car industry.

WELD Will Host a Variety of Racing Celebrities and Unveil Over a Dozen New Wheel Designs at 2015 SEMA Show

Kansas City, Mo. – Located at booth 25125 in the Central Hall at the Las Vegas Convention Center, WELD will have a strong presence at the 2015 SEMA Show from Nov. 3-6 as they unveil many new products and host a variety of racing celebrities.

“We are excited to greet customers and prospects at our new location within the Racing and Performance Hall at SEMA,” said WELD president and CEO Norm Young. “We will unveil over a dozen new wheel designs at SEMA from our Racing, Street and Strip, and Rekon lines. In addition, our newest division, CCW Forged Performance, will showcase its new Daytona Series of Wheels.”

EVX’s hybrid retrofit kit ideal for commercial fleets

Melbourne-based EVX Ventures has announced that the electric vehicle technology company will be testing and deploying their hybrid retrofit kit technology on the current Hyundai i30 and Toyota Corolla in co-operation with a Queensland-based company called Renew Fleet. A spin off company from diesel aftermarket specialist Roo Systems, Renew Fleet provides cost effective solutions for commercial fleets to reduce fuel and operating costs, while reducing the carbon footprint.

Derived from the research and development of EVX’s the Immortus solar sports car concept, the hybrid retrofit kit will be designed to be a simple, cost effective “bolt on” aftermarket product, enabling current petrol cars to be converted from being petrol powered to plug-in hybrid.

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