Racing & Performance

The OPTIMA® Ultimate Street Car Invitational Returns in 2016

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, presents the ninth-annual OPTIMA Ultimate Street Car Invitational, where nearly 100 of the nation’s top-performing street cars across the country compete for the title of the Ultimate Street Car November 5-6 at the Las Vegas Motor Speedway. Three-time winner Danny Popp will be back again in his 2003 Z06 Corvette to defend his title.

Spectators are invited to watch as the top-performing street cars across the country, from the SEMA Show floor and beyond, are put to the test through a series of challenges, which include the Lucas Oil Road Rally, the Detroit Speed Autocross, the Falken Tire Road Course Time Trial, the PowerStop Speed Stop Challenge and the Lingenfelter Design and Engineering Challenge. Tickets are available at for $30 each.

OPTIMA® Batteries Debuts New Virtual Reality Experience, “The Power of Legends,” at SEMA

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, introduces the “Power of Legends” virtual reality experience, which gives attendees the chance to experience the in-vehicle action alongside a variety of industry experts in the worlds of professional pro-touring, road racing, off-road racing and bass fishing. Plus, the first 1,000 participants will receive a pair of Powis Virtual Reality googles and a set of OPTIMA earbuds – definitely not your typical trade show giveaways – with the ability to download new VR content from OPTIMA as it becomes available throughout the year.

At the OPTIMA Batteries booth #20323 during SEMA, attendees can choose from five different virtual reality experiences, all featuring OPTIMA PowerPro Ambassadors:
• Feel the excitement rounding a corner at the M1 Concourse behind the wheel of James Clay’s BMW
• Catch a giant bass with Edwin Evers’ on Lake Vermilion in Minn.

Flowmaster, B&M and Hurst Unveiling Show Cars from America's Top Builders

Flowmaster, B&M and Hurst is pleased to announce the unveiling of our show cars from the top builders in the industry. Our builders include Ringbrothers' "Madam V" 1948 Cadillac Fastback Series-V, GSS Supercars 2017 Hurst/Kenne Bell Edition Ford Mustang, Rodger Lee from Iron Speed & Kustom debuting his Whipple Super Charged 1957 Chevrolet Bel Air, and a beautiful 1929 Ford Model A Tudor by Troy from Rad Rides. Please join us at our Booth#22351 in Central Hall for the unveiling on Tuesday November 1 at 1:30pm.

Valspar Automotive Hosts Gas Monkey Garage’s Richard Rawlings and Counts Kustoms Crew at SEMA

Visit Booth No. 10851 on Nov. 3 to meet reality TV stars and see cars finished in Valspar Automotive brand paints

MINNEAPOLIS – Sept. 29, 2016 – Valspar Automotive will host the stars of two reality TV shows —“Counting Cars” on History and The Discovery Channel’s “Gas Monkey Garage” — at SEMA 2016 in Las Vegas. Attendees who visit Booth No. 10851 on Thursday, November 3 can meet the television stars and see cars finished in Valspar Automotive brand paints, including Matrix Automotive Finishes, Prospray Finishes and DeBeer Refinish.

Richard Rawlings of Gas Monkey Garage will meet with fans from 10 to 11:30 a.m., and from 2 to 4 p.m., the paint crew that works for Danny “the Count” Koker in his Counts Kustoms refinishing shop will be available, including Lonny Speer, Ryan Evans and “Horny” Mike Henry.

Rawlings and the Count’s crew will autograph limited-edition posters, sign cards and take pictures with fans.

AnzoUSA™ FIRST-TO-MARKET with D.O.T Compliant L.E.D Switchback Headlights!!!!!

AnzoUSA™ is excited to announce the all new FIRST-TO-MARKET L.E.D Switchback Projector Headlights for 2015-2016 Ford F-150. AnzoUSA™ is proud to be the first-to-market with lighting products to enhance the look and safety of this popular vehicle. Our projector headlights are computer designed for innovative trend setting style using the latest in C.A.D technology and equipment. The new headlights feature bright amber L.E.D turn signals; utilizing superior high-power SMD L.E.D’s for both white and amber functions. These lights are rigorously tested for fit and function, no modification required, with a simple plug and play installation. Upgrade your ride with switchback dual color Plank Style bright white L.E.D running lights, as well as L.E.D amber turn signals. All AnzoUSA™ Headlights and Taillights are D.O.T. compliant to FMVSS-108 and backed by a One Year Warranty.

For more information please visit, call AnzoUSA™ at 888-360-3696.

OPTIMA Film Festival Tickets Available NOW

At this year’s SEMA Show, the OPTIMA Ultimate Film Festival returns bigger and better than ever, and OPTIMA Batteries invites YOU to attend. On Wednesday, November 2, the OPTIMA Ultimate Film Festival is taking over the Foundry at SLS Las Vegas to showcase the industry’s best performance automotive storytellers and adventurers.

The event is from 7-11 p.m., with performances from punk rock pioneers X, appearances from industry celebrities and influencers, free beer and wine, and the opportunity to vote in real-time for the winning films.

Tickets are free, but limited in number, so register today. Get your tickets at For more information, please visit

Lincoln Electric to Feature Celebrity Instructors for Welding Classes at SEMA 2016

CLEVELAND – Lincoln Electric has contracted with master builder and television personality Bryan Fuller and longtime educator and author Mark Prosser to team up to teach several seminars on welding and fabricating at their booth (24643) during the Specialty Equipment Market Association’s signature event, Nov. 1 – 4, 2016, at the Las Vegas Convention Center.

Fuller, owner of Atlanta-based hot rod shop Fuller Moto, routinely teaches welding seminars, was a cast member on Discovery Channel’s Overhaulin’ series and more recently co-hosted Velocity Network’s Café Racer and Naked Speed. Prosser has been a welding instructor for more than a decade and is currently the lead instructor at Blackhawk Technical College in Janesville, WI.

Quarter Mile Foundation teams with Rat Trap Racing at 2016 SEMA Show

Parma Heights, Ohio (September 29, 2016) – The Quarter Mile Foundation has announced it will be teaming up with the iconic Rat Trap Racing of (Franklin, Tenn.) at the 2016 SEMA Show, November 1-4 at the Las Vegas Convention Center.
The car will be a part of the Foundation’s booth (Booth 11000) in the Grand Concourse area of the Central Hall.

Lincoln Electric® Announces In-booth Celebrity Line-up for SEMA 2016

Cleveland – Lincoln Electric will feature two of the biggest names in the automotive aftermarket industry in their booth at the 2016 SEMA show: Jessi Combs and Chip Foose. Both celebrity designer/builders will sign autographs during the show, which takes place from Nov. 1 - 4, 2016, at the Las Vegas Convention Center.

Combs, the face of Lincoln Electric’s women’s welding gear, will appear on Nov. 3rd from 10 a.m. to noon. She currently co-hosts an award-winning internet series for AutoBlog called The List – 1,001 Car Things To Do Before You Die. Previous efforts include co-hosting positions on Overhaulin’, All Girls Garage and Mythbusters. Combs, a metal fabricator by trade and a race car driver at heart, has podium finished the Baja 1000 and King of the Hammers multiple times. She also set the women’s land speed record in 2013 (398 miles per hour), giving her the title of “Fastest Woman on Four Wheels.”


The Mishimoto oil cooler kit is a direct fit for the 2016+ Chevrolet Camaro SS, reduces oil temperatures by up to 40°F and has application-specific mounting brackets. It's equipped with billet aluminum oil sandwich plate or thermostatic oil sandwich plate and 25-row stacked-plate oil cooler for optimal reduction in fluid temperature. This cooler is available in sleek silver or stealth black and includes the Mishimoto Lifetime Warranty.

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