Racing & Performance

MEDIA INVITE - Snow Performance Press Conference 1:00 PM Nov 3, Booth 24223 Center Hall

Snow Performance is launching its new Boost Cooler® Stage-4 Platinum™ Water/Methanol Injection System at the 2016 SEMA Show in Las Vegas, Nevada. Media is invited to attend a Press Conference showcasing the features and details of this first-to-market, tunable system with free software, at the Snow Performance Booth #24223, Thursday November 3, at 1:00pm.

Additional Topics To Be Disclosed:
*New 2017 Boost Cooler® Stage-4 Platinum™ Diesel Water/Methanol Injection System

*New Water/Methanol Specific Applications For C7 Corvette, LT1 Camaro, Coyote
Mustang 5.0L, Subaru WRX, BMW N54/N55, and Dodge Charger/Challenger 5.7L,
6.1L, and 6.4L.

What: Snow Performance Press Conference

When: 1:00pm to 2:00pm November 3, 2016

Where: Snow Performance Booth # 24223 Center Hall

For additional information or press materials after the event, contact:
Dan Sanchez, DS Media Relations, dan@dsmediarelations.com (714) 334-5799

Lincoln Electric to Host Educational Software Demonstration and Tutorial at SEMA 2016

CLEVELAND – Lincoln Electric will host educational seminars featuring their proprietary CAD software--standard with their Torchmate® line of plasma cutting tables--at this year’s SEMA Show. Representatives from Lincoln Electric’s cutting systems group will be available to answer questions and teach attendees how to design and cut metal parts from start to finish.

For all of the efficiencies and benefits plasma systems offer, the technical challenges of mastering related software is a recognized barrier to entry for many fabricators and may represent a missed opportunity for improving quality, operational efficiency and productivity.

Portacool, LLC Ups the Cooling Ante with New Jetstream Series of Portable Evaporative Coolers

Portacool, LLC, the Texas-based global leader in evaporative cooling solutions, will showcase four distinctive evaporative coolers at this year's SEMA show held November 1-3, 2016 in Las Vegas. The new Portacool Jetstream™ series of evaporative coolers feature revitalized designs that generate significant airflow and provide superior cooling options for a variety of automotive work environments.

Available in four sizes, customers can select the Jetstream evaporative cooler that will best accommodate their space with cooling area options ranging from 1,125 to 5,625 square feet. The Portacool Jetstream 240, 250, 260 and 270 are equipped with KUUL Comfort™ evaporative media, the highest-quality evaporative media on the market made in the USA exclusively for Portacool products. Designed to Portacool’s exact efficiency and performance specifications, this evaporative media ensures optimal cooling with a distinct advantage over other portable evaporative coolers.

Fidanza Releases Nissan Clutch Kit

Fidanza Performance is pleased to introduce its new Qwik Rev Kit for the 2003-2006 Nissan 350z and 2003-2006 Infiniti G35.

Fidanza’s Qwik Rev kit’s offer a wide range of street and race ready options with torque capacities ranging from 230 to 850. These kits offer two disc options, a street level organic disc and a ceramic disc option.

Fidanza’s V-1 sprung hub disc is a premium organic disc with high levels of copper content for increased heat transfer and reduced marcel for quicker shifting. The V-2 clutch disc is also sprung in the center to help diminish torsional vibrations and resist failure under harsh track conditions. The V-2 disc is recommended for higher torque street cars and race applications. All Qwik Rev kits are balanced as one unit to help reduce vibration.

Snow Performance Boost Cooler® Stage 4 Platinum™ Designed For Tuners Wanting Precise Control

Woodland Park, Colorado – Snow Performance’s new Boost Cooler® Stage-4 Platinum™ Water/Methanol Injection System was designed for tuners who want customizable mapping for optimum power and performance, and safely increase horsepower by 15-20 percent. The Boost Cooler® Stage-4 Platinum™ is the only water-methanol injection system with built-in injection quantity, monitoring capabilities, and uses the same algorithms used in modern Engine Control Units (ECUs).

The system comes with free software that provides real-time data viewing, data logging, and data playback. The system is also Bluetooth capable with customizable digital gauges that appear on a mobile device, to monitor the system and engine functions in real-time (available in 2017).

Lincoln Electric to Host Educational Software Demonstration and Tutorial at SEMA 2016

CLEVELAND – Lincoln Electric will host educational seminars featuring their proprietary CAD software--standard with their Torchmate® line of plasma cutting tables--at this year’s SEMA Show. Representatives from Lincoln Electric’s cutting systems group will be available to answer questions and teach attendees how to design and cut metal parts from start to finish.

For all of the efficiencies and benefits plasma systems offer, the technical challenges of mastering related software is a recognized barrier to entry for many fabricators and may represent a missed opportunity for improving quality, operational efficiency and productivity.

Bartec announces the expansion of their product line

Sterling Heights, MI [October 2016] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces the expansion of their range of Aftermarket Service Products. Since 2004, Bartec USA has been the most recognizable name in the Tire Pressure Monitoring System Tool Space. “Our TPMS Tools have been, and will continue to be, the preferred solution of more automotive service and retail tire companies,” noted Bartec C.E.O. Scot Holloway. “In fact just this year, to meet huge surges in demand for our tools, we’ve expanded our Manufacturing, Customer Support and Vehicle Validation teams.”

Valspar Automotive Serving Up “Sweet” Custom Rides at SEMA Show 2016 – Booth No. 10851

MINNEAPOLIS – Oct. 7, 2016 – Valspar Automotive will serve up its sweetest custom rides yet at the SEMA Show this year, November 1-4, at the Las Vegas Convention Center. Feature vehicles in the company’s booth (no. 10851) and outside of the center showcase the global leader’s coatings, from an original True Blue Pearl on a 1967 Mustang Fastback from the Matrix Automotive Finishes line to a new toner from its OEM-approved brand, DeBeer Refinish, on a custom build yet to be announced.

“We receive a lot of submissions throughout the year for SEMA vehicles,” says Laura Yerkey, director of marketing, Valspar Automotive. “All are truly amazing ground up builds finished in our paint brands, which makes the decision very difficult for us. It seems like it gets harder and harder each year, because the builds are even more amazing. This year’s vehicles are truly the best of the best.”

Wash and Wax Brand Voodoo Ride Acquired by Automotive Accessories Leader Pilot

Pilot to leverage strong distribution channel to grow global Voodoo Ride brand in the US market specifically targeting largest consumer generation -- millennials.

City of Industry, CA – September 7, 2016 – Founded in 2007, U.S. based Voodoo Ride, an automotive appearance and lifestyle brand with distribution in North America, Europe, Asia, Australia, and the Caribbean, was acquired by Pilot, Inc., a global leader in automotive accessories based in City of Industry, California.

Voodoo Ride will complement Pilot’s portfolio of automotive and electronic brands including Rolling Big Power (RBP), www.rollingbigpower.com; Pilot Automotive, www.pilotautomotive.com; Pilot Electronics, www.pilotelectronic.com; and DC Sports, www.dcsports.com.

King Engine Bearings Relocates to SEMA Show in 2016

King Engine Bearings moves from AAPEX to the SEMA in Las Vegas, November 1st through 4th. King’s new bearing designs and materials will be positioned front and center in their booth at SEMA. Additionally, King will display bearings featuring their new coating technology that provides more than just surface protection. This industry changing polymer coating plays an important role in preventing seizure and reducing wear of highly loaded bearings.

“Our growth in the performance and racing markets has been so rapid that we felt the SEMA Show was the perfect venue to help us keep that momentum going,” said Limor Neeman Karpatkin, VP of Sales & Marketing, King Engine Bearings. “The SEMA Show is also the ideal place to showcase our new coating technology that allows for a more uniform and effective distribution of performance additives within the polymer coating matrix.”

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