Racing & Performance

Chip tuning made in Germany at the SEMA show

Featured product: RaceChip Ultimate connects increased performance with innovative smartphone control

RaceChip Chiptuning, the market leader for electronic performance enhancement from Germany and one of the most innovative companies in the chip tuning sector, will be presenting its products at the 2016 SEMA show. The featured product will be the RaceChip Ultimate Connect. The premium model with up to 30% more power and torque for a unique driving experience, includes the innovative Smartphone Connect Feature, which is taking user experience of electronic performance enhancement to a whole new level. Drivers can select from three different engine power settings, Efficiency, Sport and Race, using the RaceChip App in connection with the performance box Ultimate Connect. To expand its market and brand presence, RaceChip is looking for resellers and distributors in North America.

RaceChip’s superior product platform continuing to go global

MICKEY THOMPSON PREPARES FOR LANDMARK SEMA SHOW

MICKEY THOMPSON PREPARES FOR LANDMARK SEMA SHOW

Stow, Ohio – Make plans now to join the undisputed leader in performance tires and wheels at the company’s new SEMA Show booth, #43035, South Hall.

During a special press conference scheduled Wednesday, Nov. 2 at 11:30 a.m., Mickey Thompson’s executive leadership will announce groundbreaking plans for the iconic brand.

Media and dealers will receive a special preview of what lies ahead, along with a digital press kit, gifts, and VIP access to company leadership and racing icons.

“This is truly going to be a landmark SEMA Show for us,” said Ken Warner, Vice President of Marketing for Mickey Thompson. “Together, we will usher in a new era.”

Meet and receive autographs from racing legend and land speed record holder Danny Thompson, as well as LOORRS Team M/T racers Brian Deegan, Ronnie Faisst and Brad DeBerti, celebrity CARtoons™ artist Kenny Youngblood, and more.

Champion to Introduce New Micro Sprint Racing Oil at SEMA

Champion Oil, a globally recognized industry leader in performance lubricants, additives, chemicals and motor oils for over 60 years, will introduce new Micro Sprint Racing Oils this year at the Las Vegas SEMA Show in Booth #24423.

Champion’s Fully Synthetic Micro Sprint Racing Oils, are “Non-Street Legal –Race Only”, and are the first purpose-built engine oils specially formulated to provide unmatched protection and performance in wet-clutch Micro Sprint engines. With a robust formulation, including specially designed wet-clutch additives, and premium synthetic base stocks, Champion Fully Synthetic Micro Sprint Racing Oils deliver track-proven, race-winning performance.

Toyo Tires® Releases Toyo® Proxes® R888R™ in the U.S.A.

CYPRESS, CA – Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the Toyo® Proxes® R888R™ is now available in the U.S.A. The Proxes R888R is an evolution of the race-winning Proxes® R888™, delivering even faster lap times and better dry handling. This DOT competition tire was previously available in Europe and Australia.

Racers and vehicle customizers in all segments embraced the Proxes R888 for its versatility and longevity on the track, its broad range of fitments and overall good looks. The Proxes R888R takes it to the next level with its great looking new tread design and an improved contact patch that puts more rubber on the surface of the track. This optimized contact patch improves braking as well as acceleration and cornering in dry conditions.

The Proxes R888R quickly reaches an ideal operating temperature due to its high grip race compound. Racers will appreciate this attribute, along with the predictable handling of the tire.

Spectro Wire and Cable, Inc. Celebrates 30th Anniversary

November 1, 2016

FOR IMMEDIATE RELEASE

Spectro Wire and Cable, Inc. Celebrates 30th Anniversary

Spectro Wire and Cable, Inc., a leader of manufacturing and distributing in the automotive aftermarket since 1986, is celebrating its 30th anniversary of being open for business. With its headquarters located in Moore, Oklahoma, Spectro Wire and Cable provides services domestically in all fifty states, as well as internationally, to automotive, trucking, marine, and farm customers.

Spectro’s many successes over the past thirty years are due to loyal customers with whom we share mutual honesty and respect. Also important to our company are our many employees who show a dedication to value, fair prices, and excellent customer service.

BISHOP INNOVATIONS IS BRINGING HOZEEZ BACK TO SEMA 2016 AFTER A SUCCESSFUL PRODUCT LAUNCH AT 2015 SEMA SHOW

Bishop Innovations introduced its first automotive product at the 2015 SEMA show. HOZEEZ was developed by our father/daughter team of Bob and Jen after Jen got tired of having the hose get stuck under the tires while washing her car. Her aggravation inspired a solution that eliminates that problem. HOZEEZ is unlike any other. Designed by an Engineer who is also an enthusiast, HOZEEZ is simple, effective, and durable. HOZEEZ allows you to drag the hose around the car without it getting stuck. Knots or kinks in the hose slide right along our patent-pending design. No careful placement is needed – just drop it on the ground and kick it under the tire. The hose sliding around actually pulls HOZEEZ tighter under the tire, instead of dislodging it like previously tried (and mostly abandoned) products. Just toss it in your wash bucket for storage when you’re done. If you forget it’s on the ground and accidently drive over it, no problem!

NEW 2,500 HP GARRETT BY HONEYWELL PERFORMANCE TURBO NOW AVAILABLE

Honeywell announces release next generation Honeywell Garrett GTX 5533R performance turbo

TORRANCE, Calif., Oct. 12, 2016 -- Honeywell today announced the release of the Honeywell Garrett GTX 5533R Gen II turbocharger, its most powerful turbo ever produced. The GTX 5533R Gen II turbocharger features brand new and highly advanced GTX compressor wheel technology in a large frame turbo producing 1,000 to 2,500 horsepower.
The GTX5533R Gen II is designed for race classes with specific compressor inlet diameter rules, and for enthusiasts looking to make extreme horsepower. The GTX5533R is class legal in inlet restricted drag racing classes including NHRA Pro Mod, NMCA Drag Radial, and PDRA Pro Boost.

Mad Scientists, Monster Trucks and New Products Dominate Bar’s Leaks® and Rislone® SEMA Display

Visit with Rislone Defender monster truck driver Zach Adams at the show

Holly, MI (October 4, 2016) – Stop by Bar’s Leaks and Rislone booth #30313 at the 2016 SEMA Show to grab a selfie with the massive Rislone Defender monster truck, meet the driver, and check out brand new engine protectant and oil leak solutions from Rislone and Bar’s Leaks.
The 2016 SEMA Show takes place Nov. 1-4 at the Las Vegas Convention Center. Bar’s Leaks and Rislone will be in booth #30313 in the South Hall Upper section: just look for the looming monster truck.
The Rislone Defender is bright red, highlighted by flames and the Rislone mad scientist on both doors. It stands about 10 feet tall on wheels that are 5.5 feet high and is operated by the father and son team of Greg and Zach Adams. Zach will hang out in the booth to meet fans and sign autographs during the show.

Over 200 Products Showcased in the 4th Edition of PASMAG's Performance Special Edition!

The special Performance issue of PASMAG is chock full of everything designed to make cars go faster, handle better, and drive harder. The creation of this issue allows us to dig far and wide across the industry to source some of the highest quality aftermarket performance parts for your cars (and ours).

If our cover image of scattered go-fast goodies captured your attention, you’re in for a treat as you get further into this issue. A total of nine Buyer’s Guide sections will showcase over 200 products made with the intention of bolstering your car’s performance to circuit-ready levels. Everything from aerodynamic add-ons all the way down to the brakes appears here, not to mention parts for just about every aspect of your engine’s power output.

BASF set to dazzle with cars, colors and business solutions at SEMA

BASF set to dazzle with cars, colors and business solutions at SEMA

•2017 BASF Color of the Year to be announced

•Press conference featuring world class cars, new colors, celebrity appearances, and more

SOUTHFIELD, MI, October 14, 2016 – BASF Automotive Refinish revs up to make a colorful splash at the 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas when it unveils the latest in restyled and custom vehicles, new color offerings, advanced business solutions, custom paint solutions and its inaugural ‘Color of the Year’.

BASF will host a press conference, held at booth #20367 located in the Racing & Performance area of Central Hall, at 12:30 p.m. on Nov. 1, featuring:

•The 2017 BASF ‘Color of the Year’ – As the leading chemical supplier to the automotive industry, BASF will announce its first ‘Color of the Year’ featured on a custom 2009 Nissan Skyline GT-R;

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