Hot Rod Alley

OPTIMA Film Festival Tickets Available NOW

At this year’s SEMA Show, the OPTIMA Ultimate Film Festival returns bigger and better than ever, and OPTIMA Batteries invites YOU to attend. On Wednesday, November 2, the OPTIMA Ultimate Film Festival is taking over the Foundry at SLS Las Vegas to showcase the industry’s best performance automotive storytellers and adventurers.

The event is from 7-11 p.m., with performances from punk rock pioneers X, appearances from industry celebrities and influencers, free beer and wine, and the opportunity to vote in real-time for the winning films.

Tickets are free, but limited in number, so register today. Get your tickets at www.eventbrite.com/e/optima-ultimate-film-festival-tickets-27681498106. For more information, please visit optimafilmfest.com.

Lincoln Electric to Feature Celebrity Instructors for Welding Classes at SEMA 2016

CLEVELAND – Lincoln Electric has contracted with master builder and television personality Bryan Fuller and longtime educator and author Mark Prosser to team up to teach several seminars on welding and fabricating at their booth (24643) during the Specialty Equipment Market Association’s signature event, Nov. 1 – 4, 2016, at the Las Vegas Convention Center.

Fuller, owner of Atlanta-based hot rod shop Fuller Moto, routinely teaches welding seminars, was a cast member on Discovery Channel’s Overhaulin’ series and more recently co-hosted Velocity Network’s Café Racer and Naked Speed. Prosser has been a welding instructor for more than a decade and is currently the lead instructor at Blackhawk Technical College in Janesville, WI.

Quarter Mile Foundation teams with Rat Trap Racing at 2016 SEMA Show

Parma Heights, Ohio (September 29, 2016) – The Quarter Mile Foundation has announced it will be teaming up with the iconic Rat Trap Racing of (Franklin, Tenn.) at the 2016 SEMA Show, November 1-4 at the Las Vegas Convention Center.
The car will be a part of the Foundation’s booth (Booth 11000) in the Grand Concourse area of the Central Hall.

SATAjet 5000 B Phaser - Transforming work into wonderment

SATA is complementing their product portfolio with one more extraordinary range topping model, the SATAjet® 5000 B® PHASER – The “Concept Gun”.
A tuxedo is not for every day. The finest china is reserved for special occasions. And with the new SATAjet® 5000 B PHASER™, it is not for the average. It is made for those special moments.
An exclusive “Concept Gun” has been developed in cooperation with the Porsche Design Studio. Exceptional optics, exceptional materials and an exceptional design concept – for exceptional projects.
Combining a unique look with high-quality materials and sophisticated technical solutions unusual for a piece of spray equipment, the PHASER™ offers a whole new view on spray gun design.
While maintaining the proven nozzle technology, the PHASER™ is identical to the SATAjet® 5000 B premium spray gun – utilizing the same nozzle concept, it also has all other proven technical features which already define the SATAjet® 5000 B series as an outstanding spray gun.

Lincoln Electric® Announces In-booth Celebrity Line-up for SEMA 2016

Cleveland – Lincoln Electric will feature two of the biggest names in the automotive aftermarket industry in their booth at the 2016 SEMA show: Jessi Combs and Chip Foose. Both celebrity designer/builders will sign autographs during the show, which takes place from Nov. 1 - 4, 2016, at the Las Vegas Convention Center.

Combs, the face of Lincoln Electric’s women’s welding gear, will appear on Nov. 3rd from 10 a.m. to noon. She currently co-hosts an award-winning internet series for AutoBlog called The List – 1,001 Car Things To Do Before You Die. Previous efforts include co-hosting positions on Overhaulin’, All Girls Garage and Mythbusters. Combs, a metal fabricator by trade and a race car driver at heart, has podium finished the Baja 1000 and King of the Hammers multiple times. She also set the women’s land speed record in 2013 (398 miles per hour), giving her the title of “Fastest Woman on Four Wheels.”

Patented Stripe-It-All® Tool enables "Mr ESS" in the UK to install rimstripes on 55 wheels!

From across the pond "Mr ESS" had a TOP SECRET job to do for a customer. It was right out of a British spy novel. Like a good spy, Mr ESS did thorough online surveillance of the Stripe-It-All® Installation Tool. Extensive product description, detailed pictures, and action videos at stripeitall.com was so convincing, he ordered one online.

We received the order, shipped it out, and let him know via email, as we let all customers know, that we're constantly wanting text and pictures of customer's results. There was nothing unusual about our request but the email that came back from Mr ESS was mind boggling.

We received an email from Mr ESS along with some pics. He had a HUGE task. Mr ESS needed to install rimstripes on a stable full of magnesium Marchesini racing wheels. Our jaws dropped. Details were initially sketchy and Mr ESS told us not to disclose the customer's name or he might have to kill us. Just kidding on that last part!

Mr ESS:

OPTIMA Invites SEMA Members to Exhibit at OUSCI Following SEMA

Immediately following the 2016 SEMA Show on Saturday–Sunday, November 5-6, OPTIMA Batteries will host its ninth-annual OPTIMA Ultimate Street Car Invitational (OUSCI) at the Las Vegas Motor Speedway (LVMS).

OPTIMA invites SEMA members to exhibit on the OUSCI midway at the LVMS free of charge. The OUSCI represents the culmination of a 10-event national qualifying series combined with the best builder cars from the SEMA Show. The event is being filmed as the grand finale of the national TV series on MAV TV, “OPTIMA’s Search for the Ultimate Street Car,” which will air later in November.

WD-40 COMPANY TEAMS WITH SEMA CARES TO BUILD 50TH ANNIVERSARY CAMARO

Vehicle to be unveiled at 2016 SEMA Show and auctioned off for charity in January

SAN DIEGO – Sept. 26, 2016 – WD-40 Company has partnered with SEMA Cares to build a custom 1967 Chevrolet Camaro to celebrate both the 50th anniversary of the SEMA Show as well as the 50th anniversary of the Camaro.

The WD-40®/SEMA Cares 50th Anniversary Camaro will make its debut at the 2016 SEMA Show in Las Vegas the first week of November before it gets auctioned off in 2017. The vehicle will be featured as the official 50th Anniversary Vehicle of the SEMA Show and will be the lead vehicle in the SEMA Cruise that concludes the show on Friday, Nov. 4, 2016.

Proceeds from the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and the SEMA Memorial Scholarship Fund, which provides scholarships to students entering the automotive aftermarket.

ALDAN AMERICAN, REAR BOLT-IN COIL-OVER CONVERSION KITS FOR 1964-1972 GM A BODY VEHICLES

Aldan American expands their growing line of bolt-in suspension applications for 1964-1972 GM A Body vehicles.

The GM A Body chassis covers a wide range of GM muscle cars. Most A Body cars like the Chevelle, GTO, Skylark & 442 were designed with basic, passenger car suspension setups from the factory. Aldan American’s new, rear coil-over conversion kits replace the rear factory shocks & springs with ride-height adjustable coil-overs. Aldan offers several options for street performance & racing use.

All New NASCAR Hood Covers featuring the top drivers from Hendrick Motorsports!

All New NASCAR Hood Covers. This one size fits all hood cover is available in #88 Dale Earnhardt Jr., #48 Jimmie Johnson, #5 Kasey Kahne and #24 Chase Elliott. Each hood cover is highlighted with the drivers number, name and sponsor. It has a universal fit (47" x 57") so it'll work on all cars and most SUVs and Trucks. The fully elasticized hem will help ensure a snug fit and since there are no fasteners required it installs in seconds. Until now, these type hood covers were available for every much sport except NASCAR. Now the race fans can show support for their favorite driver 24/7 with these all new high quality hood covers. Contact Us @ 1.866.859.4880 for more information on these or any of our Officially Licensed NASCAR products.

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