Hot Rod Alley


The Innovative Cleaner Is Easy to Use on the Most Contaminated Cooling Systems

Chicago, IL. – Prestone Products Corporation, the leader in under-the-hood chemicals, has just released its all-new Radiator Flush & Oil Degreaser. From stunning hot rods to well-worn minivans, all cars can benefit from a pristine cooling system now made possible by Prestone’s easy-to-use cleaner.

For vehicles to function at their best, it is critical that engines be free of contaminants and corrosion that could lead to overheating. Prestone’s innovative two-part cleaner tackles these potential hazards. The first solution is a breakthrough cleaner that will dissolve corrosion and scale without damaging car metals while the second formula is an oil encapsulation system that will strip grease, oil and fuel contamination from all surfaces within the cooling system.


Antifreeze Industry-Leader Provides Cutting-Edge Technology to Improve Engine Life

Chicago, IL. – The groundbreaking Cor-Guard® corrosion inhibitors, developed by Prestone Products Corporation, are five times more effective at protecting against corrosion than the next leading branded antifreeze/coolant. Guaranteed for all vehicles, Prestone antifreeze/coolant delivers longer engine life. Engineered with Cor-Guard®, this Prestone product sets the industry standard in fighting against corrosion and keeping cooling systems running more efficiently.


Chicago, IL – Is one of your everyday activities putting your safety and the safety of others at risk? It is if you’re driving on worn-out or poor-quality brake fluid. Even with the best brake pads, driving on substandard brake fluid puts you in danger of not being able to stop. That’s why people trust the number one brand of brake fluid, Prestone synthetic brake fluid from Prestone Products Corporation.

Because brakes create high temperatures and are stressed by environmental extremes, braking failure triggered by brake fluid boiling can occur. Prestone® produces premium brake fluids with a higher dry boiling point for increased vehicle safety. Prestone® DOT 3 High Temperature Synthetic Brake Fluid and Prestone® DOT 4 Synthetic Brake Fluid ensure optimal brake performance in extreme system conditions.

Ray Evernham and Valvoline to Unveil “The Ghost” at 2017 SEMA Show in Las Vegas

Ray Evernham and Valvoline to Unveil “The Ghost” at 2017 SEMA Show in Las Vegas

Innovative Modified Retro Racecar Designed by Evernham Blends Advanced Technology, Racing History

Join TV host and NASCAR champion crew chief Ray Evernham as he unveils the wildest car he has ever built -- “The Ghost”. Designed and built by hand by Evernham and his team at Ray Evernham Enterprises’ Big Iron Garage in partnership with Valvoline, “The Ghost” combines his admiration for old school automotive styling and aesthetics with his knowledge and access to modern day technology and performance. The concept for this car was born out of Evernham’s passion for vintage race cars, respect for innovation and concern for safety.

HushMat Owners Launch New Venture – ZyCoat, LLC – and Revolutionary New ZyBar® Manifold and Exhaust Coating for Automotive Industry ZyBar is part of the ZyCoat® Family of Thermal Coatings Already Proven in High Temperature Applications

Olathe, Kansas (October 31, 2017) – The owners of HushMat recently formed ZyCoat, LLC as the exclusive distributor of ZyBar® Manifold and Exhaust Coating, a game-changing new product for the automotive industry. The first product in the ZyCoat® line of first-of-their-kind thermal coatings, ZyBar is a unique formulation adapted from coating technology that has been successfully used in the aerospace industry for years to neutralize the radiant heat produced in airplane engines.

US Shift announces the Quick 6 Pro six-speed Transmission Controller with Integrated Trans Brake

Following the successful release of their Quick 6 Stand Alone Transmission Control System for the Ford 6R80 clutch to clutch transmission, US Shift is introducing the new Quick 6 Pro at SEMA 2017.

Designed as a complete electronic solution for adapting the Ford 6R80 into any vehicle, the Quick 6 Pro utilizes all of the revolutionary features of the standard Quick 6 while integrating electronic trans brake functionality for competition use. The added trans brake operation requires no additional parts or modification to the transmission.

US Shift's proprietary, patent pending design approach provides OEM level safety protocols and shift quality. The recently re-designed adaptive learning process allows users to drive their vehicle immediately after installation, with minimal to no initial tuning required. Fully adjustable shift points and torque converter clutch lock up are made possible using either the provided tuning software, or the enhanced built in user interface.

GoJak® SUV - Finally a Vehicle Jack/Dolly System built for Trucks and SUVs!

You asked, Zendex Tool delivered!! Introducing the newest member of the Gojak® family, Gojak® SUV™ Model 7016. Equipped with four super-heavy duty G.F. nylon casters (ANSI ICWM-2012 certified) and a unique steel roller design, Gojak® SUV pushes the limits of what can be moved with an auto-positioning dolly. Able to easily handle dual rear tires and designed specifically for Light Duty Class 1 & 2 trucks and SUV’s (up to 7,000 lbs). As always, with the Gojak® name, comes Zendex Tool’s 30+ year commitment to uncompromising quality, GoJak® durability and ease of use. Most importantly all GoJak® branded products now come with a 7-year limited warranty and are proudly designed, manufactured, tested and proven in the USA since 1984. The Gojak® Faster Caster System®, there really is no better value.

GoJak® Air™, new revolutionary pneumatic lifting system. Zendex Tool does it again!!

Zendex Tool Founder and Inventor Al Coccaro has done it again!! After years of testing and research the inventor and sole manufacturer of the GoJak® Faster Caster System® is proud to introduce its newest product line, GoJak® Air™. It's a revolutionary designed lifting system to replace hydraulics floor jacks that simply don’t last. Powered by compressed air and built with GoJak® durability. The secret is in the welded reinforced steel frame and reliable air springs. A host of additional features, including strategically placed grease fittings, will keep GoJak® Air™ running smoothly for years. Prior to painting, the GoJak® Air™ on display in the Gojak® - Zendex Tool Corp booth (#11261) was cycled over 100,000 times under load in our Danbury CT test facility. After that many cycles the unit shows virtually no wear and would be the equivalent of using this jack 10 times a day, 365 days a year for 27 years!! Stop wasting money on sub-standard hydraulic floor jacks.


OVERHAUL THIS. Mark Oja is not only an automotive mastermind, but he has an unwavering spirit that caught our eye. As the Swisstrax team has gotten to know him, it is easy to say he has left a lasting impression, like many of the Hot Rods he’s helped overhaul. Swisstrax recently floored Oja’s newest shop, California Speed & Custom in SoCal with an eye-catching modular hardwood tile, also know as Reclaimed Pine Vinyltrax®. You might know Oja best for his past appearances as a key member of the “A-Team” on Velocity’s Overhaulin’ but we can guarantee he hasn’t stopped there. Swing by the SEMA Swisstrax booth #21201 to see what his future holds, snap a photo, grab an autograph, ask him some questions and maybe get some answers. He will be hanging out Tuesday from 2:00 - 4:00 pm and Thursday from 10:00 am -12:00 pm, so why not meet him for yourself? If you feel up to it, ask about the newest flooring addition to his shop.


Bishop Innovations now offers a private label program for HOZEEZ® retailers and distributors. Car care and automotive accessories companies with unique identities have recognized the value of adding HOZEEZ® to their product lines and have requested private label branding.

We now offer the following options to organizations who want to offer HOZEEZ® as a product that can be tied into their own company identity:
• Custom colors to match company branding
• Custom labels with company identification and logos
• Private label branding or dual branding
• Retail counter display box with company-specific graphics

Syndicate content