Hot Rod Alley

Valspar to feature celebrity appearances at the 2015 SEMA Show - Cast of Counting Cars and Fast N’ Loud to host autograph sessions (correction on time)

MASSILLON, Ohio (Oct. 28 2015) – Valspar Automotive will offer SEMA attendees a chance to meet, greet and take home the autograph of one or two reality television show celebrities at this year’s SEMA Show.
Valspar’s Custom brand, House of Kolor (HOK), will host Richard Rawlings and John D’Agostino in booth #23513 in the Central Hall on Tuesday Nov. 3. Rawlings, owner of Gas Monkey Garage and star of from the Discovery Channel’s Fast N’ Loud, will be there from 10:00 a.m. until 11:30 a.m., and D’Agostino, owner of Celebrity Customs, will visit from 2 to 3 p.m. HOK’s creator, famed Jon Kosmoski, will also make appearances throughout the show.

Herkules to Host Drag Racer Ashley Sanford at SEMA Booth 11139 November 3rd through 5th, 2015

Walled Lake, Michigan. September 17, 2015--- Herkules Equipment Corporation will host NHRA Drag Racer Ashley Sanford at the 2015 SEMA Show in Las Vegas, Nevada this November, in booth 11139. Ms. Sanford will be signing autographs and greeting fans from 10 a.m. until 1 p.m. on Tuesday, November 3rd, Wednesday, November 4th and Thursday, November 5th. The SEMA Show runs from November 3rd through the 6th.

A third generation sand drag racer, California native Ashley Sanford began racing at 8, placing 1st in her very first race. Over the years, she has driven Super Comp, Top Eliminator, and Top Alcohol dragsters, traveling 300 ft. in the sand in 2.5 seconds at 150 mph. She joined the National Hot Rod Association circuit in 2013, and currently races her family-owned Afuel dragster in the Top Alcohol Dragster category. For more information on Sanford, visit

DEI Introduces New Full Line 2016 Catalog at the 2015 SEMA Show

Avon Lake, Ohio (October 28, 2015)…DEI, specialists with over twenty years’ experience in the development of high performance heat and sound control products, introduces their new 2016 catalog. The 47 page catalog features over 20 new exciting thermal control and acoustic products and nearly 100 new part numbers. This year’s catalog boasts the full line of DEI, Boom Mat and DEI Powersports with helpful hints on product use and applications. Each section is easy to read featuring color product photos, product description including bullet point features, benefits and product advantages, as well as advice on installation and application use.

This year, DEI is also introducing three new product lines– each developed with proprietary materials and processes for improved thermal protection: Ultra 47, ONYX Series™ and EXO Series™. A sample of new products featured in this catalog include EXO Series exhaust wrap, EXO Series plug boots and ONYX Series turbo shield.


Auburn Hills, Mich. (Oct. 27, 2015) — TI Automotive, a leading global supplier of fluid storage, carrying and delivery technology, will give away a trip for two to the 2016 Detroit Grand Prix. Visitors to the 2015 SEMA Show in Las Vegas will have a chance to enter the contest when they visit TI Automotive’s new outdoor exhibit at booth #61039.

The trip to the 2016 Detroit Grand Prix is valued at $2,500 and will include two race passes, airfare for two and one hotel room for two nights. Details on the 2016 Detroit Grand Prix have not yet been announced. The 2015 event featured the cars of the Verizon IndyCar Series, the TUDOR United SportsCar Championship, the Pirelli World Challenge Series and the trucks of the SPEED Energy Formula Off-Road Presented by TRAXXAS.

Direct bolt-on OEM Replacement Up-Pipes - Now 50 State Legal!

FULLERTON, CA, Oct 20, 2015 –

PPE has taken the OEM replacement to a new level. PPE OEM Up-Pipes allow 53% greater flow than stock. PPE OEM Up-Pipes are a direct bolt-on to your factory manifolds. But unlike factory parts, PPE OEM Up-Pipes are manufactured from 11 gauge 304 stainless steel and include our superior PPE 304 stainless steel, internally-sleeved bellows that can take the abuse of high temperature and high pressure.

Now 50 State legal (E.O. D-701-16)

▪ Significant reduction in exhaust back-pressure
▪ Free-flowing stainless steel inner liner bellows
▪ Stainless steel 11-gauge .120-inch wall, 2-inch OD Up-Pipes
▪ Direct bolt-on replacement to factory manifolds
▪ Faster turbo response
▪ Lower exhaust temperatures

Available for*: 2001-2015 GM 6.6L Duramax 2500, 3500 HD Trucks

Pricing and availability
PPE’s OEM Replacement Up-Pipes
are now available at authorized PPE retailers.
Suggested retail price: $499.99 - $649.99

HELLA VALUEFIT Series Offers Affordable Lighting Applications and Powerful LED Performance

– Line includes light bars as well as cube, oval, and round auxiliary light configurations –

Peachtree City, GA — HELLA, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier HELLA, has expanded its VALUEFIT lighting series, a comprehensive line of affordable lighting for a multitude of vehicle applications. HELLA VALUEFIT is designed to meet all of the critical quality requirements for aftermarket lighting, yet is still available without the higher cost of classic premium products. The VALUEFIT line includes a wide range of light bar configurations and auxiliary lighting.

The VALUEFIT line features three different types of LED light bars: Sport, Design, and Pro. The Sport series is designed for daily rides and everyday lighting applications. It is available in four configurations: 8 in. 12 LED 36W, 22 in. 40 LED 120W, 32 in. 60 LED 180W, and 49 in. 96 LED 288W. Light color temperature is 6000K.

New Generation HELLA 90mm LED Modules Feature Advanced Design and Multiple Lighting Functions

– New L4060 lamps first to market with replacements for 90mm –

Peachtree City, GA — HELLA, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier HELLA, has just expanded their 90mm LED module series with the introduction of a new generation of advanced 90mm LED Modules. The new L4060 LED series is offered in low beam, high beam, and fog light modules. The design of the modules is very compact and allows up to three light functions in one module without the need for additional electronics. The modules are suitable for universal application on a wide range of both OE and aftermarket vehicles.

HELLA L4060 90mm Low Beam LED module can function as a low beam only light, or a low beam, daytime running, and position light combination.

HELLA L4060 90mm High Beam LED module is available as a high beam only, a combination with a high beam, daytime running light, and position light, or high beam and direction indicator.

New HELLA 350mm LED Driving Light Bar Features Aerodynamic Low Profile, Low Weight Design

– First light bar manufactured completely with high performance plastic body –

Peachtree City, GA — HELLA, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier HELLA, introduces the new HELLA 350mm LED Driving Light Bar. It features a revolutionary design that combines powerful LED lighting with a sleek, aerodynamic low profile, low weight plastic body. HELLA is the first manufacturer to produce a driving light bar with a high performance plastic body. The HELLA 350mm LED Driving Light bar features 12 durable, high-performance automotive grade LEDs that produce 145,000-candela power at a very low power consumption of just 25W.

Innovative VDO MultiViu Flex Information Display Creates High Performance Dash

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• 4 and 7 in. screens offer touch control; CAN, analog and camera inputs

Allentown, PA (November 2015) – Continental Commercial Vehicles & Aftermarket offers its VDO MultiViu™ Flex Information Displays for creative multi-purpose dashboard applications on a variety of customized vehicles. Continental is the manufacturer and supplier of VDO OE-engineered instrumentation and replacement parts for the custom truck and car enthusiast market.

These innovative and easy to use CAN-based information displays offer a wide range of options and models to suit individual design or customization needs. They are available in a choice of 4 in. and 7 in. displays, along with eight variations that include touch screen or key and rotary functions and choice of landscape or portrait layouts. The displays are easy to program and can be reprogrammed with a USB stick. MultiViu Flex also offers up to four analog or digital inputs along with video input.

New VDO Xtreme LED Tachometer a Perfect Fit for Street and Hot Rod Performance Enthusiasts

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• Easily programmable, 12,000 RPM range, choice of two back light options

Allentown, PA (November 2015) – Continental Commercial Vehicles & Aftermarket has just introduced its new VDO Xtreme LED Tachometer for the street rod and hot rod performance enthusiasts. This new, easily programmable tachometer offers an extended RPM range of 0-12000, allows the user to select up to four separate shift points, and features two back light color options, red and white along with either a white or black dial face. Continental is the manufacturer and supplier of VDO OE-engineered instrumentation and replacement parts for the custom truck and car enthusiast market.

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