Hot Rod Alley

Austin Hatcher Foundation, AutoZone, AutoCoz and Goodguys Team up for "Save $5 Give $5" Fundraising Initiative

Betsy Bennett
Goodguys Rod & Custom Association

Austin Hatcher Foundation, AutoZone, AutoCoz and Goodguys Team Up
For ‘Save $5, Give $5’ Fundraising Initiative

CHATTANOOGA, TENN. (Oct. 12, 2015) – Automotive heavyweights AutoZone, Shell/ Pennzoil and Goodguys Rod & Custom Association are partnering with the Austin Hatcher Foundation for Pediatric Cancer for an innovative autumn fundraiser.

Goodguys Rod & Custom Association will join AutoCoz – an organization that empowers and assists car clubs and car enthusiasts in charitable fundraising – and AutoCoz client Shell/Pennzoil for the “Save $5, Give $5” effort that will run from Nov. 2-Dec. 24.

Herkules to Host Racer Riley Herbst at SEMA Booth 11139 November 3rd through 5th, 2015

Walled Lake, Michigan. October 29, 2015--- Herkules Equipment Corporation will host rising racing talent Riley Herbst at the 2015 SEMA Show in Las Vegas, Nevada this November, in booth 11139. Herbst will be signing autographs and greeting fans from 2:30 p.m. until 4:30 p.m. on Tuesday, November 3rd, Wednesday, November 4th and Thursday, November 5th. The SEMA Show runs from November 3rd through the 6th.

A recent addition to the NASCAR Whelen All-American Series, Herbst is a contender for their Rookie of the Year honors. A third-generation racer who got his start at age 7 racing Go Karts and Trophy Karts, he currently leads the Irwindale Truck Series standings. For more information about Herbst, visit

MSD New Product Release: Mallory EFI Fuel Pumps

Come check out MSD at Booth# 22943!

PN: 22257, 29256, 29258
Application: All EFI equipped engines
Available: 10/01/15

If you’re looking for a high performance fuel pump to feed your thirsty fuel injection system, Mallory by MSD has the answer. CNC-machined housings and all aluminum components ensure long operating life without corrosion or wear issues. Mallory by MSD only uses high efficiency electric motors, allowing more flow while drawing less amps. Mallory by MSD is continuing to raise the performance pump standard – are you ready to keep up?

• Precision CNC-machined pump housings insure long life versus cast housings
• High efficiency electric motors deliver more output using less amps
• All aluminum components anodized for corrosion and wear resistance
• Includes complete hardware package for easy mounting
• Requires a bypass / return style regulator
• Service parts are available

Holley EFI Propels Tom Bailey to Drag Week Victory

Hot Rod Drag Week is a very special stratosphere of drag racing, reserved for only the toughest and craziest drag racers in the world. It takes a special blend of mettle, perseverance, ingenuity, and flat out mechanical and driving ability to complete the entire week in any of the classes. It goes without saying that a little luck is also required, especially if you hope to bring home a Drag Week trophy.

Holley Announces New Hooker Exhaust and Swap Products

Holley Performance Products is proud to announce new Hooker Headers parts including swap components, and new Hooker Blackheart exhaust applications.

Hooker Blackheart exhaust components are constructed of lightweight 18-gauge 304 or 409 stainless steel to maximize strength and durability. Blackheart exhaust components feature quality welds throughout for strength, longevity, and good looks. Cat-back and axle-back exhausts are available with either a straight-through muffler or no muffler design that exits into a variety of dual wall polished stainless steel tips laser-etched with the Hooker logo. Tube geometry is optimized for maximum clearance and retains the use of factory mounting points for a hassle-free installation. These exhausts are also engineered to use the factory exhaust tips for a stealthy look.

The individual product text and high-resolution images can be found on the individual product pages:

MSD New Product Release: Mallory Carburetor Fuel Pumps

Come check out MSD at Booth# 22943!

PN: 22256, 29208, 29209, 29257, 29259, 29268, 29269
Application: All carburetor equipped engines
Available: 10/01/15

Mallory by MSD has a fuel pump designed for your combination. The gerotor design runs quietly compared to vane and turbine pumps, while highly efficient motors outflow the competition with less amps. The CNC- machined housings pared with all aluminum components allow years of constant running with corrosion protection and resistance to wear.

• Built-in internal bypass regulator (except Series 250)
• Gerotor design reduces noise versus louder vane and turbine pumps
• High efficiency electric motors deliver more output using less amps
• All aluminum components anodized for corrosion and wear resistance
• Precision CNC-machined pump housings insure long life versus cast housings

Holley Announces Vintage Series Air Cleaners and SBC Valve Covers

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Holley Performance Products is proud to announce the release of their new Vintage Series air cleaners and small block Chevrolet valve covers.

These new products are the first of the Vintage Series family of die-cast aluminum dress up products featuring a classically inspired finned design and a retro style Holley script brandmark.

The Vintage Series air cleaners are 14" in diameter and are constructed of die-cast aluminum. They are available in both 3" and 4" heights to ensure proper fitment on your application. They can also be had with either paper (white) or premium reusable cotton gauze (red) filter elements. All air cleaners include color-matched bases with knock out provisions for a fresh air adapter. The carburetor gasket and all mounting hardware necessary for installation is also included.

Automotive Art launches new website for it's paint system in time for SEMA

Automotive Art launched its new website just in time for SEMA. It boasts a nice clean look that is easy to navigate, visit:
Doug Armstrong, Automotive Art’s C.E.O, pointed out that the new site reinforces their brand values and allows customers easy access to any information they need about the company and its products.

Product lines are categorised for easy navigation
All TDS & MSDS are stored and are easy to download
New login area for customers
Features testimonials & FAQ’s

Visit Automotive Art at SEMA booth #11017
Call 1 (888) 815-2278

MSD New Product Release: AirForce LT1 Intake Manifold

PN: 2700
Application: 2014-2014 Chevrolet Corvette
Available: 10/30/15

When you’re serious about power for your LS or new LT1 engine, call in the AirForce! The all new Atomic AirForce intake manifold delivers improved airflow and distribution to improve the performance of stock and modified engines. The unique bell-mouthed runner entrances maximize airflow and minimize shrouding - all while maximizing the available plenum volume for an unobstructed flow path over opposing runners. The polymer molded 2-piece design allows for easy access to the runners for porting. Atomic AirForce accepts an OEM or 103mm throttle body as well as stock or aftermarket fuel rails including MSD’s Atomic LS EFI system.

• Dyno-proven bolt-on power – Double-digit Horsepower and torque gains compared to the OE manifold
• Runner layout and plenum design promotes maximum airflow

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