Hot Rod Alley

BG High Performance Service for Hot Rods

WICHITA, Kan.–October 31, 2017– The BG Performance Oil Service will keep your classic car starting up the first time, every time, and it will keep your modern hot rod performing reliably.

The BG Performance Oil Service includes:
BG EPR® Engine Performance Restoration®: A powerhouse of an engine cleaner! It effectively softens, emulsifies, and dissolves engine oil deposits that hinder performance. Use BG EPR® every oil change to prevent power loss and restore efficiency.

BG MOA®: The #1 engine oil supplement! It helps clean ring lands, hydraulic cams and lifters in hot rod engines. Helps engine oil withstand fuel contamination and maintain essential lubrication qualities. Pour BG MOA® in the crankcase at each oil change for optimum engine performance.

BG High Performance Services for diesels

WICHITA, Kan.–October 31, 2017– The BG Performance Oil Service restores power and performance and keeps diesel engines running better efficiently, longer. Preventive maintenance with BG reduces expensive repairs and saves you money by reducing excessive fuel costs.

This service includes:

BG EPR® Engine Performance Restoration®: A powerhouse of an engine cleaner for diesel engines! BG EPR® effectively softens, emulsifies, and dissolves even the most stubborn fuel gums that clog rings. Use BG EPR® with every oil change to ensure properly sealed combustion chambers, which will improve compression and reduce oil dilution.

BG DOC® Diesel Oil Conditioner: Maintains like-new diesel engine power and performance, neutralizes acids and acid corrosion, reduces friction and wear on engine parts, stabilizes viscosity, and prevents sludge through increased oxidation control and soot scatter™ technology. Protect your engine with BG DOC® at every oil change.

NEW: BG Brake Fluid Conditioner ensures safe stopping

WICHITA, Kan.–October 30, 2017– BG Brake Fluid Conditioner fortifies brake fluid and prevents corrosion in the brake system.

When you’re racing, the last thing you think about is stopping. But, what if you couldn’t? Over time, brake fluid wears out, which leaves the brake system vulnerable to corrosion. Corrosion can cause premature brake system failure.

BG Brake Fluid Conditioner can be used between BG Brake Fluid Services or as a supplement to extend fluid life.
-Restores brake fluid to DOT FMVSS 116 Corrosion Standards
-Slows down corrosion
-Extends Brake Fluid Life

Stop by the BG Booth #50639 to learn more.

About BG Products, Inc.

BG products are proven to make vehicles last longer and perform better. In a recent national survey, dealerships said they use BG Products as their supplier of fluid maintenance service products and equipment by a margin of nearly 3 to 1 over any other supplier, including OEMs.

Leading Painters from around the World to Present Painted Custom Hoods at SEMA at 3M D.E.M.O. Trailer in Outside Booth #61021 on Wednesday, Nov. 1, at 2:30 p.m. PT

Leading Painters from around the World to Present Painted Custom Hoods at
SEMA at 3M D.E.M.O. Trailer in Outside Booth #61021 on Wednesday, Nov. 1, at 2:30 p.m. PT

Painters Participated in 3M PPS World Cup at 2017 Woodward Dream Cruise

Auction Proceeds to Benefit 3M Hire Our Heroes Military Scholarship and Grant Program in
Conjunction with the Collision Repair Education Foundation

ST. PAUL, MN (October 31, 2017) -- 3M Automotive Aftermarket Division, along with the Collision Repair Education Foundation, are auctioning off custom-painted hoods designed by leading painters from around the world to benefit the 3M Hire our Heroes program. The auction begins Friday, Oct. 27 and will run through the SEMA show in Las Vegas, which concludes Nov. 3. Bids on the hoods may be placed at the 3M PPS Hood Auction Site.

David Ankin, the Star of Hit TV Show, ToyMakerz, will Unveil his Latest Creation, " the Beast” at MagnaFlow Booth #61028

REIDSVILLE, NC – (October 30, 2017) – Big boys love their big toys. This is what people are learning as ToyMakerz begins its new season. The second season will feature eight parts that are one hour each, and will begin on November 10, 2017 on Velocity at 8 p.m. and 11 p.m. with re-airs on Saturdays at 10 a.m. EST. ToyMakerz is for those who like exotic, rare toys of the vehicular variety. Driven by the life and creations of David Ankin, owner of ToyMakerz, the series follows his team as they bring unrivaled ingenuity and a unique skill set to motorized builds for a wide array of customers. The show made a big impact during its first season, as people get an adrenaline rush out of watching the show’s star, David Ankin design, build, and drive to excess the creations anybody would love to have.

Mercury Racing partners with Roadster Shop

FOND DU LAC, Wis. (Oct. 30, 2017) – Mercury Racing is pleased to announce it is partnering with Roadster Shop of Mundelein, Ill., for distribution of Mercury Racing’s SB4 7.0 (small-block, four-valve) automotive aftermarket crate engine.

The 32-Valve DOHC SB4 7.0 engine adapts Mercury Racing’s proven high-performance valve train to a customized LS-based engine that produces a staggering 750 naturally aspirated horsepower. Mercury Racing’s advanced four-valve cylinder head combustion system and dual overhead camshaft valve train provide significantly improved performance and durability compared to a standard two-valve design.

The announcement comes just prior to opening of the annual Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, builders, distributors, retailers, and publishing companies. The show runs October 31 through November 3.

E-Z UP to showcase innovation, customization with restomod 1961 Pro Touring Corvette at SEMA

NORCO, Calif., Oct. 30, 2017 – Innovation is showcased in every detail of the restomod 1961 Pro Touring Corvette that will be on display at the E-Z UP booth during the SEMA Show, set for Oct. 31 – Nov. 3 in Las Vegas.

E-Z UP founder Mark Carter was involved in every detail of restomodding the Corvette, a four-year-long project. The E-Z UP Corvette features original designs and top-quality materials, just like the ingenuity Carter brings to his company every day.

Started in 1983, E-Z UP is the original and still No. 1 provider of Instant Shelter® products.

“The attention to detail and precision put into the Corvette reflects the E-Z UP brand,” Carter said. “We stand for quality and originality.”

The E-Z UP Corvette custom features include:
• Fabrication, paint, and interior by Hot Rods & Custom Stuff
• Mandrel-bent complete Corvette chassis from Art Morrison


Racing Legends Richard Petty and Mario Andretti Take the Stage to Discuss the
Future of Fan Driving Experiences

Wednesday, November 1, 10 a.m. PT
Main SEMA Stage
Central Hall Grand Lobby/Grand Concourse

CHARLOTTE, NC (October xx, 2017) – NASCAR’s leading fan driving experience partners – NASCAR Racing Experience, Richard Petty Driving Experience along with Mario Andretti Racing Experience – will hold a joint announcement to discuss long-term opportunities to deliver the ultimate in motorsports driving programs for fans around the country.
WHO: Bob Lutz, CEO, Driving 101, which operates NASCAR Racing Experience, with Richard Petty, Richard Petty Driving Experience, and Mario Andretti, Mario Andretti Racing Experience
WHAT: Joint announcement from racing’s leading fan experience programs


Las Vegas, Nevada, October 30, 2017—The AutoJudge Awards for Automobiles, SUVs, and Pickup Trucks celebrate their twelfth anniversary at this year’s SEMA show. Sponsored by the Texas Automotive Media Association (TAMA) the award began as an alternative to the multitude of automotive awards distributed at various car shows and other events.
The Awards Presentation takes place Monday, October 30, at 1:30 pm in the Media Center, Room S220.
"AutoJudge was conceived twelve years ago and is the first national award of the incoming auto show season," said Texas Automotive Media Association President Marlon Hanson. "It is announced at the largest automotive and aftermarket event in the country, SEMA. Selecting the very best gets more difficult every year."

Alternative Powertrain: Nissan Leaf
Compact Vehicle: Mazda Miata MX-5
Family Car: Toyota Camry
Full Size Sedan: Chrysler 300
Luxury Car: Genesis G90
Van/Wagon: Chrysler Pacifica

We are back! Legendary scheel–mann seats of Germany

scheel-mann usa brings legendary German aftermarket seats back to the USA!

Showing at SEMA booth #50045 for the first time in decades. This specialty orthopedic aftermarket seat will change your customer’s life.

Made in Stuttgart, Germany since 1966. Third generation family business focuses on quality and customer service. Equally at home in your sports car, RV, truck or daily driver… anywhere comfort is a priority.

On display for the first time, our brand new integrated seat belt seat.

After walking the SEMA show what better way to experience our product than to come relax in our “seat” lounge and find out what makes our seat different.

For more information on scheel-mann usa, please visit

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