Hot Rod Alley

DEI Introduces Protect-A-Wire™ Now Available in New Bulk Spool Options

DEI’s Protect-A-Wire™ offers a cost effective way to protect expensive spark plug wire sets from burning, cracking or hardening. It is also an excellent choice for wire looms for a clean wiring installation. Excessive under hood heat can cause arching, engine misfire or damage. Protect-A-Wire is constructed of high temp resistant glass fiber material developed to handle 500°F direct heat or 1200°F radiant heat. Ideal for all electrical wiring, speedometer cable, or hose up to 10mm in diameter, Protect-A-Wire is resistant to hot oil and chemical spills, and adds protection against dirt and abrasion.

Now, DEI offers seven bulk spool options in colors; black, red and blue; all in 50’ lengths. Diameter sizes range from 3/16”, 5/16” and 1/2”, ideal for race teams, engine builders and race shops for a clean, professional look that works with any electrical wiring, hose or fuel line.

DEI Introduces the all new Mini Versa Starter Shield

Constructed of an aluminized heat reflective material backed with a high temperature rated glass fiber insulation barrier, the new mini DEI Versa Shield™ protects starters and other components from failure due to heat soak. Capable of reflecting radiant heat up to 2000°F and direct heat up to 500°F, this innovative thermal product installs easily and can be trimmed to size.

Its convenient hook and loop closure design allows the shield to wrap around the starter and attach in minutes. Most starters will not require removal. Simply wrap the starter with the aluminized side out, trim length to fit and secure the edges by pressing the black loop material sewn into the material into the sewn in strip of black hook material.
Developed with a universal design to fit most mini sized starters (5.25” wide x 16.5” long) the shield is also ideal for multiple components where heat can affect performance—master cylinders, distributors, fuel pumps and more.

Get Professional Results with DEI’s New Exhaust Wrap Kit

Don’t let excessive exhaust heat become a power drain. Top engine builders and racers trust DEI thermal wrap to expedite exhaust flow for higher velocity and maximum HP by controlling heat to produce increased exhaust flow and a cooler intake charge.

DEI’s Exhaust Wrap Kit provides everything you need to completely wrap a set of small block or V-6 headers in one package. The kit includes two rolls of 2 inch by 50 ft. wrap designed to protect up to 1500° F, one can of HT Silicone Coating that coats, protects and preserves the wrap after installation, and eight 8 inch and four 14 inch 304 Stainless Steel Locking Ties to ensure long-lasting durability and hold. A free Locking Tie Tool is included to lock the ties tight and works with any ¼” drive. DEI’s stitched-in wrap guide line protects against overlapping for a professional and tight fit.

DEI Offers Two New Thermal Protection Products at AutoZone®

DEI, the leading brand for automotive thermal protection, is proud to announce the availability of two new thermal protection products at AutoZone® stores nationwide.

DEI’s Titanium Protect-A-Sleeve with LR Technology and Reflect-A-GOLD are now available at more than 4500 AutoZone stores joining DEI’s flagship thermal wrap product - Titanium Exhaust Wrap with LR Technology™ in the 2” x 50 ft. length.

The newly added Titanium Protect-A-Sleeve with LR Technology provides thermal protection for wires, lines and cables from the damaging effect of direct and radiant heat; up to 1800°F direct heat, and 2500°F radiant. It is available at AutoZone in the ½” ID x 4 ft. length (part #010065).

DEI’s Premium ONYX Series™ Turbo Shield and Shield Kit Now Available for T-4 Turbochargers

DEI’s ONYX Series™ Turbo Shield is now available for many popular OEM and aftermarket T-4 sized turbos including Garrett and Mitsubishi. While first introduced for the GT22 and GT25 turbocharger, DEI is proud to build on the popularity of its ONYX Series line to offer this same premium product for the T4. Developed for extreme heat protection, quick spool up time and maximum turbo performance, the ONYX Series Shield maintains a more consistent temperature in the turbo for increased efficiency and decreased turbo lag.
DEI’s ONYX Series shield features the company’s most heat resistant textiles and its highest grade silica liner for extreme heat protection. Recognizable for its rich, black carbon fiber look, this Made in the USA shield, comes with newly designed stainless steel attachment anchors and is constructed with double reinforced seams, inside and out.

DEI’s EXO Series™ Exhaust and Pipe Wrap Now Available in a 30’ roll in Black and Tan

DEI’s EXO Series™ Exhaust and Pipe Wrap provides superior heat protection for pipes and exhaust repeatedly exposed to abrasive or high impact environmental conditions.
Whether its hill climbing, rally or autocross racing, off-roading, dirt track racing, the EXO Series thermal wrap is the most durable and rugged wrap on the market.
Uniquely constructed with a dual layer design of high temp glass fiber encased in a 304 grade stainless steel exoskeleton, this wrap provides rugged good looks, durability and superior heat protection. The exoskeleton construction creates an air gap between the wrap and the pipe for additional cooling and allows the wrap to overlap and lock together for a tight, secure fit.
Previously available in both black and tan in either 1.5” x 10’ or 20’ lengths, the EXO Series is now available in a new 30’ length in both colors.
#010058 1.5” x 30’ Black – New Part Number
#010059 1.5” x 30’ Tan – New Part Number
#010075 1.5” x 10’ Tan

ColorBond Automotive Paint introduces a new line of high performance aerosol paints

HIGH SOLID ENAMEL PAINT
ColorBond Automotive Paint is proud to introduce a new line of high performance aerosol paint, Pro Tech Industrial High Solid Aerosol Enamels
Pro Tech High Solid Enamel is a great solution for Industrial and MRO Touch up applications. The formulation has a high opacity build film to help repair and touch up the worst affected areas. Toughness and durability are characteristics of this high solids direct to metal formula. It provides maximum protection against weathering, rust, oil, gasoline and corrosive chemicals. The product can be used to provide protection to a wide variety of metal and previously finished substrates. Use the product on vehicle frames, machinery, racking, bins, tanks, piping and ornamental iron.

Universal 9" Dual Power Brake Booster Conversion Kit Pro Touring Style

Custom 9" Dual Power Brake Booster Conversion Kit For Your GM A, F, or X Body Muscle Car. A great Pro-Touring look for your GM restoration.

Introducing the Rim Accentz V1 Patented Rotating Rim Display

RIM ACCENTZ V1 Rotating Wheel Rim Display

Norwell Sourcing Solutions introduces a patented rotating wheel rim display to enhance customer enthusiasm on the showroom floor.

The Rim Accentz V1 Creates a New Profit Center for Wheel Rim Manufacturers, Dealers, and Distributors.
Greenville, SC; August 22, 2016 – Norwell Sourcing Solutions, LLC has introduced the Rim Accentz V1 rotating wheel rim display. Norwell has currently patented and is manufacturing the display to be utilized to create customer enthusiasm on the showroom floor for the purchase of wheel rims.

Norwell, which is a strategic manufacturing sourcing company specializing in precision machined parts and equipment, is now bringing its expertise in this area to the automotive aftermarket. The Rim Accentz V1 will create a new profit center for wheel rim manufacturers, dealers, and distributors in the merchandising display market.

Billy Boat Exhaust Launches New Website Offering The Latest In Race-Driven Performance Exhaust

Phoenix, AZ, — Billy Boat Exhaust (BBE), the leader in race-driven exhaust technology, announces their new website www.BBExhaust.com. The new website provides quick and easy vehicle application lookup into an extensive selection of product ranging from classic Porsche to late model Corvettes. Simplified site navigation and modern design make it quick and easy for visitors to find the appropriate product or application.
Much like major vehicle manufacturers do, Billy Boat has been taking the knowledge of racing experience and applying those technologies into everyday products. While constantly innovating new ways to extract optimal power and performance from exhaust systems, he stays acutely aware of customers practical needs of no-drone products that can be enjoyed with everyday use.

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