Hot Rod Alley

Hoodfins New Generation Hood Ornaments Launches Innovative Answer to Interchangeable Hood Ornaments at 2016 SEMA Expo

New company launches to give consumers every reason to creatively announce themselves on the hood of their car.

Spring Hill, FL - October 3, 2016 - Who needs an expensive Mercedes hood ornament when they can show a little ingenuity and customize their own? So says the newly-launched, Hoodfins. They’re an innovative company that asks car buffs, “Why not design your own hood ornament?”. Offering vehicle aficionados no screw attachment hood ornaments in any style they can think of; Hoodfins will soon redefine what it means to share the wealth of one’s personality - car bling style.

Set to launch their no screw attachment hood ornaments on November 1st, 2016 at the SEMA Expo in Las Vegas, Nevada, Hoodfins were created to give car owners a voice. The new product is quick to install, easy to remove, and easily adjusted to the hood of any vehicle.

The OPTIMA® Ultimate Street Car Invitational Returns in 2016

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, presents the ninth-annual OPTIMA Ultimate Street Car Invitational, where nearly 100 of the nation’s top-performing street cars across the country compete for the title of the Ultimate Street Car November 5-6 at the Las Vegas Motor Speedway. Three-time winner Danny Popp will be back again in his 2003 Z06 Corvette to defend his title.

Spectators are invited to watch as the top-performing street cars across the country, from the SEMA Show floor and beyond, are put to the test through a series of challenges, which include the Lucas Oil Road Rally, the Detroit Speed Autocross, the Falken Tire Road Course Time Trial, the PowerStop Speed Stop Challenge and the Lingenfelter Design and Engineering Challenge. Tickets are available at for $30 each.

OPTIMA® Batteries Debuts New Virtual Reality Experience, “The Power of Legends,” at SEMA

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, introduces the “Power of Legends” virtual reality experience, which gives attendees the chance to experience the in-vehicle action alongside a variety of industry experts in the worlds of professional pro-touring, road racing, off-road racing and bass fishing. Plus, the first 1,000 participants will receive a pair of Powis Virtual Reality googles and a set of OPTIMA earbuds – definitely not your typical trade show giveaways – with the ability to download new VR content from OPTIMA as it becomes available throughout the year.

At the OPTIMA Batteries booth #20323 during SEMA, attendees can choose from five different virtual reality experiences, all featuring OPTIMA PowerPro Ambassadors:
• Feel the excitement rounding a corner at the M1 Concourse behind the wheel of James Clay’s BMW
• Catch a giant bass with Edwin Evers’ on Lake Vermilion in Minn.

Valspar Automotive Hosts Gas Monkey Garage’s Richard Rawlings and Counts Kustoms Crew at SEMA

Visit Booth No. 10851 on Nov. 3 to meet reality TV stars and see cars finished in Valspar Automotive brand paints

MINNEAPOLIS – Sept. 29, 2016 – Valspar Automotive will host the stars of two reality TV shows —“Counting Cars” on History and The Discovery Channel’s “Gas Monkey Garage” — at SEMA 2016 in Las Vegas. Attendees who visit Booth No. 10851 on Thursday, November 3 can meet the television stars and see cars finished in Valspar Automotive brand paints, including Matrix Automotive Finishes, Prospray Finishes and DeBeer Refinish.

Richard Rawlings of Gas Monkey Garage will meet with fans from 10 to 11:30 a.m., and from 2 to 4 p.m., the paint crew that works for Danny “the Count” Koker in his Counts Kustoms refinishing shop will be available, including Lonny Speer, Ryan Evans and “Horny” Mike Henry.

Rawlings and the Count’s crew will autograph limited-edition posters, sign cards and take pictures with fans.

OPTIMA Film Festival Tickets Available NOW

At this year’s SEMA Show, the OPTIMA Ultimate Film Festival returns bigger and better than ever, and OPTIMA Batteries invites YOU to attend. On Wednesday, November 2, the OPTIMA Ultimate Film Festival is taking over the Foundry at SLS Las Vegas to showcase the industry’s best performance automotive storytellers and adventurers.

The event is from 7-11 p.m., with performances from punk rock pioneers X, appearances from industry celebrities and influencers, free beer and wine, and the opportunity to vote in real-time for the winning films.

Tickets are free, but limited in number, so register today. Get your tickets at For more information, please visit

Lincoln Electric to Feature Celebrity Instructors for Welding Classes at SEMA 2016

CLEVELAND – Lincoln Electric has contracted with master builder and television personality Bryan Fuller and longtime educator and author Mark Prosser to team up to teach several seminars on welding and fabricating at their booth (24643) during the Specialty Equipment Market Association’s signature event, Nov. 1 – 4, 2016, at the Las Vegas Convention Center.

Fuller, owner of Atlanta-based hot rod shop Fuller Moto, routinely teaches welding seminars, was a cast member on Discovery Channel’s Overhaulin’ series and more recently co-hosted Velocity Network’s Café Racer and Naked Speed. Prosser has been a welding instructor for more than a decade and is currently the lead instructor at Blackhawk Technical College in Janesville, WI.

Quarter Mile Foundation teams with Rat Trap Racing at 2016 SEMA Show

Parma Heights, Ohio (September 29, 2016) – The Quarter Mile Foundation has announced it will be teaming up with the iconic Rat Trap Racing of (Franklin, Tenn.) at the 2016 SEMA Show, November 1-4 at the Las Vegas Convention Center.
The car will be a part of the Foundation’s booth (Booth 11000) in the Grand Concourse area of the Central Hall.

SATAjet 5000 B Phaser - Transforming work into wonderment

SATA is complementing their product portfolio with one more extraordinary range topping model, the SATAjet® 5000 B® PHASER – The “Concept Gun”.
A tuxedo is not for every day. The finest china is reserved for special occasions. And with the new SATAjet® 5000 B PHASER™, it is not for the average. It is made for those special moments.
An exclusive “Concept Gun” has been developed in cooperation with the Porsche Design Studio. Exceptional optics, exceptional materials and an exceptional design concept – for exceptional projects.
Combining a unique look with high-quality materials and sophisticated technical solutions unusual for a piece of spray equipment, the PHASER™ offers a whole new view on spray gun design.
While maintaining the proven nozzle technology, the PHASER™ is identical to the SATAjet® 5000 B premium spray gun – utilizing the same nozzle concept, it also has all other proven technical features which already define the SATAjet® 5000 B series as an outstanding spray gun.

Lincoln Electric® Announces In-booth Celebrity Line-up for SEMA 2016

Cleveland – Lincoln Electric will feature two of the biggest names in the automotive aftermarket industry in their booth at the 2016 SEMA show: Jessi Combs and Chip Foose. Both celebrity designer/builders will sign autographs during the show, which takes place from Nov. 1 - 4, 2016, at the Las Vegas Convention Center.

Combs, the face of Lincoln Electric’s women’s welding gear, will appear on Nov. 3rd from 10 a.m. to noon. She currently co-hosts an award-winning internet series for AutoBlog called The List – 1,001 Car Things To Do Before You Die. Previous efforts include co-hosting positions on Overhaulin’, All Girls Garage and Mythbusters. Combs, a metal fabricator by trade and a race car driver at heart, has podium finished the Baja 1000 and King of the Hammers multiple times. She also set the women’s land speed record in 2013 (398 miles per hour), giving her the title of “Fastest Woman on Four Wheels.”

Patented Stripe-It-All® Tool enables "Mr ESS" in the UK to install rimstripes on 55 wheels!

From across the pond "Mr ESS" had a TOP SECRET job to do for a customer. It was right out of a British spy novel. Like a good spy, Mr ESS did thorough online surveillance of the Stripe-It-All® Installation Tool. Extensive product description, detailed pictures, and action videos at was so convincing, he ordered one online.

We received the order, shipped it out, and let him know via email, as we let all customers know, that we're constantly wanting text and pictures of customer's results. There was nothing unusual about our request but the email that came back from Mr ESS was mind boggling.

We received an email from Mr ESS along with some pics. He had a HUGE task. Mr ESS needed to install rimstripes on a stable full of magnesium Marchesini racing wheels. Our jaws dropped. Details were initially sketchy and Mr ESS told us not to disclose the customer's name or he might have to kill us. Just kidding on that last part!


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