Business Services

ALLDATA Product Updates Most Extensive in Company's 30+ Year History | Introducing NEW Interactive Color Wiring Diagrams

ELK GROVE, Calif., Sept. 26, 2017 – ALLDATA, an AutoZone company, has rolled out its ‎newest technology platform with extensive, integrated updates to ALLDATA Repair® and ALLDATA Collision®. One of those is the addition of Interactive Color Wiring Diagrams that give technicians the option to work with non-OE AND factory-direct wiring diagrams, functionality exclusive to ALLDATA. This integrated technology platform now offers customers:

MORE Data: ALLDATA is the #1 source of factory-direct vehicle data in the industry, covering more than 38,000 engine-specific vehicles -- 95% of all vehicles on the road today.

BETTER Search: A single search look-up now provides both tech-verified repairs and factory-direct information on one screen, helping technicians find relevant repair info faster.

FASTER Navigation: A redesigned, more intuitive interface gives users the information they need with fewer clicks.

Mayhew Tools Recognized as ISO 9001:2015 Certified Company

Turners Falls, MA August 28, 2017 - Mayhew Steel Products (Mayhew Tools) announces their recent ISO 9001:2015 certification. ISO 9001 evaluates whether a company’s Quality Management System in place is appropriate and effective, while assisting the organization to identify and implement improvements. ISO 9001:2015 is the most recent ISO 9001 standard, with “2015” referencing the year of the latest revision. Prior to, Mayhew Tools also attained their ISO 9001:2008 certification.

Use Social Media Marketing To Get More Valuable Customers at SEMA 2017 with Optimize Social Media

There are more than 2 billion monthly users on Facebook alone as of June 2017. Every business is capable of reaching their customers on social media, but the platforms are constantly evolving and mastering them is a complex process.

Optimize Social Media Inc. works with over 2000 automotive businesses and is constantly adapting to the quickly-moving online environment.

Consumers are looking online to see which businesses meet their needs.

The most important places for your business to be online are:

- Facebook
- Twitter
- Google My Business
- Yelp
- YouTube

We refer to these as "The Power 5" and manage all of them for you as part of our standard package.

Portacool, LLC To Unveil New Portable Evaporative Coolers at SEMA - WelderUp’s Steve Darnell of Discovery’s ‘Vegas Rat Rods’ To Host Ceremonial Reveal

CENTER, TEXAS – SEPTEMBER 2017 – As the saying goes, good things come to those who wait! Portacool, LLC is excited to announce that not one, but two, new Portacool portable evaporative coolers will be unveiled this fall at the Specialty Automotive Manufacturers Association (SEMA) show.
The Portacool team invites all media and attendees to watch the official reveal at 12:55 p.m. on October 31 at booth #10209 in the North Hall.

“Our loyal fans and customers provide invaluable feedback to the growth and development of our product lines,” says Thomas Morrison, Director of Marketing for Portacool. “Without a doubt, the two new products we are launching at SEMA encapsulate that feedback and build upon the success of the Portacool Jetstream series.”


Are you using photographs or other artwork in your SEMA Show booth? Are you worried about someone else using the same images to promote their products in their booth? Do you even know if you have the right to use those images in your SEMA Show booth?

Edwin A. Sisson, Attorney at Law, LLC addresses all of these concerns and more in their new blog post, accessible here:

This final part of the Firm’s four-part series on the SEMA Show and Your Business’ Intellectual Assets looks at the important copyright issues that exhibitors should address as they are preparing their booth for the SEMA Show.

Schrader Performance Sensors Launches New Website and URL

Auburn Hills, MI (September 14, 2017) – Schrader Performance Sensors, the automotive aftermarket brand of Sensata Technologies and world leader in TPMS, is pleased to announce the launch of an entirely new website and URL. Schrader’s new website offers an all-encompassing and easy access platform for TPMS training and product information.

The goal of this new website is to provide visitors with quick and easy information to learn about all things TPMS and browse information geared toward their specific needs. The new website has a simple, easy-to-follow layout, improved functionality and enhanced focus on TPMS information and training materials. There is a clear navigation to Driver Education and Tech Training resources along with the market leading TPMS products and solutions currently offered by Schrader.


Are you worried that the popularity your products gain at the SEMA Show will make them an easy target for counterfeiters? Are you concerned about when and how the artwork you use in your SEMA Show booth may be used? Do you feel lost about what steps you can take to protect your brand(s) before, during, and after the SEMA Show?
Edwin A. Sisson, Attorney at Law, LLC addresses all of these concerns and more in their new blog post “Protecting Your Trademarks and Brand Identifiers at the SEMA Show.”

This third in the Firm’s four-part series on the SEMA Show and Your Business’ Intellectual Assets looks at the important trademark and brand identifier protection issues that exhibitors and attendees should address as part of their SEMA Show planning.

Skull Krushers Collaborates with HID Projectors: HID Projectors & Lights at the Upcoming SEMA Show

Skull Krushers Offroad, Inc. recently announced a new alliance with their partners, HID Projectors to sell their HID lights through the website of Skull Krushers. Both the companies are now partners in agreement with the other, aiming to be corporate representatives of various HID Projectors and related products. With the vision of growth and sustenance, the one-stop shop for all kinds of Jeep customization, Skull Krushers, is now offering scope to upcoming technologies through the website and the latest partnership can be seen at the upcoming Specialty Equipment Market (SEMA) Show.

Skull Krushers Offroad, Inc. Partners with All American Off Road to Become a Licensed Dealer and Product Representative

BAYTOWN, Texas) August 21, 2017 – SKULL KRUSHERS OFFROAD, INC. announces that they have partnered with All American Off Road to sell their products through the Skull Krushers website. Skull Krushers has also agreed to be corporate representative for various All American Off Road products. In an effort to continually grow product offerings, Skull Krushers has the ambition to become a premier one-stop shop for all Jeep customization needs.

“We are extremely excited about our partnership with All American Off Road,” said Skull Krushers’ CEO Ben Port. “Their company represents everything that we do here at Skull Krushers. They make quality Jeep accessories right here in the U.S.A., and we’re happy to rep their products and add their brand to our product offerings.”

ASA to Launch New TireMaster GTX Software at SEMA 2017

ASA to Launch New TireMaster GTX Software at SEMA 2017

All-in-One Business Software for Multi-Site Tire and Auto Services Shops

Merrimack, NH (August 1, 2017) — ASA Automotive Systems, the industry leader in software for independent tire and auto service dealers, will launch TireMaster GTX, its latest software for the North American market this year at SEMA, booth #41069, Lower South Hall, Las Vegas Convention Center (October 31st - November 3rd).

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