UltraGroove Family of Tonneaus Makes Adding Racks Simpler Than Ever Before

Featured at this year’s SEMA tradeshow (South Hall, upper Level, booth #35039), Pace Edwards demonstrates its newest tonneau innovation – the retractable UltraGroove™ Electric. This new tonneau joins the UltraGroove™ and UltraGroove™ Metal in the UltraGroove line. Featuring the Pace Edwards Rail Expansion System for quick and convenient installation of a wide variety of racks, UltraGroove covers are designed to meet the needs of active owners who want full access to the bed of the truck, even with the cargo racks fully loaded.

Recreational users will be able to install almost any Thule® or Yakima® rack on the UltraGroove in seconds. The addition of sports racks to these tonneaus allows owners to conveniently and securely store cargo beneath the tonneau, yet haul bulkier items above, such as bikes, kayaks, canoes, standup paddleboards and surfboards, skis and snowboards.

The New UltraGroove Electric

Passion For Performance

FOND DU LAC, Wis. (Oct. 31, 2017) – For decades, Mercury Racing has been the leader in developing high-performance engines and drives for the harsh marine environment. Its propulsion systems delight recreational boaters and race competitors around the globe. The offering of high-performance crate engines for the automotive aftermarket is a natural progression.

The Fond du Lac, Wisconsin-based company is showcasing its new SB4 7.0 (Small Block Four Valve) automotive aftermarket crate engine this week at the Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, builders, distributors, retailers and publishing companies. The SB4 was revealed at the 2016 SEMA show where it earned two Global Media Awards.



Gentex SEMA Booth Highlights:

• New aftermarket Full Display Mirror® with dual-camera input
• New HomeLink® car-to-home automation products for ATVs and motorcycles
• New SmartBeam® high-beam control module concepts
• Wayne Taylor Racing’s No. 10 Konica Minolta Cadillac DPi-V.R racecar

LAS VEGAS, NV, October 30, 2017 -- At this year’s SEMA show, Gentex Corporation (NASDAQ: GNTX) will launch a new dual-camera-input version of its Full Display Mirror (FDM), demonstrate an intelligent headlamp with a built-in high-beam-assist system for vehicles or motorcycles, and showcase a new two-button, waterproof version of its HomeLink programmable transmitters for ATVs, motorcycles and lawn equipment.

Chief News: Chief Packages Computerized Measuring with Alignment

Chief Packages Computerized Measuring with Alignment
Reduce cycle times and improve productivity with new LaserLockAlign system

Madison, Ind. (Oct. 26, 2017) – To help collision repair shops improve cycle times, productivity and profitability, Chief introduces LaserLockAlign, the only combination computerized measuring and wheel alignment system.

Chief will feature LaserLockAlign in its SEMA Show booth #10122. For introductory pricing and other show specials, visit The SEMA Show runs Oct. 31-Nov. 3 at the Las Vegas Convention Center.

Rotary Lift News: Easily Align Most Cars and Trucks on New Rotary XA14 Alignment Scissor Lift

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Easily Align Most Cars and Trucks on New Rotary XA14 Alignment Scissor Lift
Affordable scissor lift works with all alignment systems, including Rotary aligners

Las Vegas (Oct. 31, 2017) SEMA Booth #10239 – The new Rotary® XA14 alignment scissor lift can handle four-wheel alignments on the broadest range of vehicles in its class, from subcompacts to work trucks.

“If it will fit in your bay, you can align it on the Rotary XA14 scissor lift,” says John Uhl, director of lift product management for Rotary parent company Vehicle Service Group.

Rotary unveiled its XA14 scissor lift today at the SEMA Show. The XA14 is compatible with any alignment system, including Rotary’s three light-duty, tower-free wheel aligners, the R1080 Baysaver 3D, R1070 CCD Pro, or R1060 CCD Shop. Learn more about the XA14 at

Affordable, American Made Truck Mirror Covers By Ecoological

Ecoological is ready to disrupt the mirror overlay market with a very economical option for restyling this area of the truck. The thin-wall design helps avoid the "bulky" look of typical overlays, while new tooling, material, and innovative manufacturing approaches allow significantly reduced cost while keeping all manufacturing in the U.S.A.

Although mirror overlays and covers are not a “brand new” idea, selling them at a competitive price has typically meant sending the manufacturing over-seas. With our innovative manufacturing processes, we are able to keep the manufacturing in The States while maintaining quality and highly competitive prices.

Ecoological Debuts New Collision Restoration Option for Truck Bumpers

Ecoological’s BumperShellz are custom-fitted ABS covers designed to easily cover minor damage and leave original equipment bumpers looking great again. There are few good options available to repair dented or rusty truck bumpers, thus requiring expensive replacement bumpers or "living with the unsightly damage."

BumperShellz install in a fraction of the time and cost of replacement bumpers, and give truck owners the ability to customize their bumper with custom grilles and lights. These protective covers come in a variety of colors and can be painted to match any truck color.

About Ecoological: Ecoological is a small family owned business with a passion for developing new products to meet evolving market needs and the flexibility to get it done quickly. We make all our products in the USA, and many with our own hands. It is our promise to develop unique products that meet the needs of our customers in an environmentally conscious way.

Ecoological Provides Truck Owners a Way to Restyle Their Bumper and Turn Heads Without Destroying Their Resale Value

Ecoological’s new bumper covers for the F-150 are a brand new economical customization platform for easily achieving unique styling options in addition to covering chrome, dents, rust, and adding a layer of protection to the bumper from road debris. These BumperShellz are designed to easily mix and match color schemes, and allow for customers to add grille inserts and LED lights to their bumper. Because modifications are added to the bumper cover instead of the bumper itself, the bumper is spared from drilling or sanding which would cause permanent damage.

BumperShellz are custom formed covers that fit over the OEM bumper to completely cover the original surface. They require no permanent alteration to the vehicle which makes them a great way to customize a leased vehicle or protect a truck’s resale value.

Ecoological Unveils Product to Fully Protect Factory Truck Bumpers

With ArmorShellz, truck owners can now add the ultimate in rugged styling and protection directly to their original equipment bumpers, but without the hassle and cost of permanent alteration. ArmorShellz are custom fitted ABS plastic bumper covers that are sprayed with the same tough polyurea surface coating as near-indestructible truck bed-liners. With ArmorShellz installed, a truck's bumper will be well protected from rock chips as well as many of the elements encountered while off-roading.

If ArmorShellz become damaged, or the owner desires to return the bumper back to its previous appearance, these covers can easily be removed and replaced. Installation of ArmorShellz can be completed in under thirty minutes, and requires no drilling or any other alterations of any kind. They install by tucking under present trim and utilizing available screws and clips, and are secured firmly with 3M acrylic foam tape.

Visit us at Booth 38161 in the Upper South Hall.

Angular Concepts announces its flagship product, KrankItUp! ™. The first ever angular audio accessory for Jeep Wranglers.

Angular Concepts announces its flagship product, KrankItUp! ™. The first ever angular audio accessory for Jeep Wranglers – it’s the ultimate way to enhance the Jeep Wranglers audio performance. KrankItUp! ™ requires no modifications and easily installs by simply inserting KrankItUp! ™ between the roll-bar and stock speaker-bar.

This simple installation allows the stock or aftermarket speaker-bar to be rotated 90 degrees allowing sound to be projected to the rear of the vehicle, thereby, turning your Jeep into a party on the go. KrankItUp! ™… a ton of fun at an affordable price! Whether camping, fishing, hanging at the beach, tailgating on game day, or simply enjoying some tunes – KrankItUp! ™ is the premier audio experience for Jeep owners. Our unique patent-pending angular audio accessory is proudly manufactured and sourced in the USA. Angular Concepts is a veteran owned organization and proudly donates a portion of the proceeds to veteran amputees.

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