Announcement

NHRA Top Fuel champion Tony Schumacher will be in the Heidts Suspensions booth October 31!

Heidts Suspension Systems is excited to announce that 8 time NHRA Top Fuel champion Tony Schumacher will stopping by to sign autographs in our booth on Tuesday October 31st from 11-2pm. Tony worked with Heidts on his'78 Trans Am to fit our PRO-G bolt on independent front suspension and high horsepower PRO-G independent rear suspension kits. We will have this beautiful car displayed in our booth for photos.

Tony built this Bandit inspired TA with his son and daughter who took the helm researching and adding design touches throughout the build. Motivation is provided by a Dart 582-cid, 900hp big block Chevy engine mated to a Tremec 6 speed transmission. Keeping Tony safe while on the autocross or strip is a custom Alston Racing roll cage built in house by Heidts. Please stop by and grab an autograph from Tony on Tuesday. If you can't make it, we will have his car on display through the whole show.

Hank Robinson, The Engraving Expert Demonstrating at SEMA!

Hank Robinson, known to all as "The Engraving Expert" will be on hand at the Truck Hero outdoor space (61040) on Tuesday, Wednesday and Thursday demonstrating his considerable skills. Hank is a US Army Infantry veteran who's service included tours in Kosovo, Iraq and Afghanistan. He discovered his passion for multi-material engraving in 2011 and founded his company,Hanro Studios. As a master engraver, Hank has created pieces for a wide variety of organizations and celebrities. View more of his portfolio at Hanrostudios.com. Hank will be available on Tuesday, Wednesday and Thursday from 9:00-11:30 and 1:30 to 3:30.

About Truck Hero, Inc.

OPTIMA® Batteries to Debut New Augmented Reality Experience at SEMA

Immersive holographic experiences powered by the Ultimate Power Source will run each day of the show in booth #20323

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, will introduce the “Ultimate Battery Torture Test” Augmented Reality Experience at its booth #20323 during SEMA.

Participants will go behind-the-scenes at five different epic battery torture tests and get to meet the drivers, see the vehicles and visit the tracks, all in stunning 3D holographic augmented reality:
• Speeding around the Nürburgring 24-hour race course in Germany with James Clay and his team in their BMW 328i.
• Racing up Pikes Peak 12.42 miles and 156 turns with James Clay and his BMW E92 M3 in the International Hill Climb in Colorado.
• Driving through the mud at the Marshall-Putnam Fair Demolition Derby with Alex Hatem in a 1989 BMW 325i E30 chassis.

SISSON AT LAW RELEASES INFORMATION ON USING AND PROTECTING ARTWORK AND PHOTOGRAPHS IN YOUR BOOTH

Are you using photographs or other artwork in your SEMA Show booth? Are you worried about someone else using the same images to promote their products in their booth? Do you even know if you have the right to use those images in your SEMA Show booth?

Edwin A. Sisson, Attorney at Law, LLC addresses all of these concerns and more in their new blog post, accessible here:
https://www.sissoniplaw.com/2017/09/12/sema-show-and-your-business-intel...

This final part of the Firm’s four-part series on the SEMA Show and Your Business’ Intellectual Assets looks at the important copyright issues that exhibitors should address as they are preparing their booth for the SEMA Show.

Schrader Performance Sensors Launches New Website and URL

Auburn Hills, MI (September 14, 2017) – Schrader Performance Sensors, the automotive aftermarket brand of Sensata Technologies and world leader in TPMS, is pleased to announce the launch of an entirely new website and URL. Schrader’s new website offers an all-encompassing and easy access platform for TPMS training and product information.

The goal of this new website is to provide visitors with quick and easy information to learn about all things TPMS and browse information geared toward their specific needs. The new website has a simple, easy-to-follow layout, improved functionality and enhanced focus on TPMS information and training materials. There is a clear navigation to Driver Education and Tech Training resources along with the market leading TPMS products and solutions currently offered by Schrader.

SEMA-2017 New Innovative Product Launch: 3-D Wheel Centers

Badger Performance Mfg Co. and 3-D Ink are proud to present their new innovative wheel accessory Product "3-D Spinners" Made from high strength 6061-T6 Billet Aluminum and designed to enhance the looks of your stock OEM wheels. They give your existing factory wheels a custom one off appearance without the high cost of buying a new set of wheels. They are designed to spin freely as you drive and will stay spinning when you come to a stop. We make them for many applications starting with 2010-2017 Chevrolet, Dodge and Ford's modern muscle 20" Wheels.

Stop by our SEMA booth #51634 and see our 3-D Spinners for yourself, we look forward to meeting you.
3-D Ink located in Glendora CA is an engineering and design company focusing on product development for the aftermarket automotive industry with an emphasis on wheel deign.

Note: Dealer inquiries welcomed.

Retro Manufacturing and SiriusXM Team Up to Broadcast Live Satellite Radio at SEMA

For Immediate Release
September, 2017

Retro Manufacturing, LLC - Henderson, NV

Retro Manufacturing, the industry leader in the design and manufacture of radios and audio components for the classic car restoration market under the RetroSound® brand, has teamed up with SiriusXM to broadcast a live satellite radio simulcast from their booth at the 2017 SEMA show.

They will be broadcasting SiriusXM's popular 80s on 8 channel on Wednesday, November 1 and Thursday, November 2. Radio personality, Alan Hunter – made famous for his time with MTV in the 1980s – will be hosting the broadcast from Retro Manufacturing's booth.

Bartec USA’s Tech200Pro twice wins industry recognition!

Sterling Heights, MI [September 2017] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces that their latest innovation, the Tech200Pro has won TWO very prestigious awards. First, the Tech200Pro was recognized by Professional Tool and Equipment as one of this year’s Innovative Tools and second, the Tech200Pro was named a TOP 10 Tool by Undercar Digest. Only the finest tools are selected for these distinguished awards; tools that are capable of helping technicians become more efficient are selected, and a Bartec tools has once again been recognized as such by the industry!

PROTECTING YOUR TRADEMARKS AND BRAND IDENTIFIERS AT THE SEMA SHOW

Are you worried that the popularity your products gain at the SEMA Show will make them an easy target for counterfeiters? Are you concerned about when and how the artwork you use in your SEMA Show booth may be used? Do you feel lost about what steps you can take to protect your brand(s) before, during, and after the SEMA Show?
Edwin A. Sisson, Attorney at Law, LLC addresses all of these concerns and more in their new blog post “Protecting Your Trademarks and Brand Identifiers at the SEMA Show.”

This third in the Firm’s four-part series on the SEMA Show and Your Business’ Intellectual Assets looks at the important trademark and brand identifier protection issues that exhibitors and attendees should address as part of their SEMA Show planning.

Tri-Plex Techincal Servcies, Ltd. annouces Safer Choice Approved Compound Line Debut at SEMA 2017

Founded in 1986, Tri-Plex Technical Services offers EPA Safer Choice Approved formulas in a cost effective way to suit your diverse needs. Each Tri-Plex product is formulated to provide exceptional performance and maximum durability. Our proven formulas help autos, carpet, fabric and solid surfaces to “Stay Cleaner Longer”. Our Go Clean & Auto Product Line is formulated with our Earth and its inhabitants in mind. These products are biodegradable, phosphate free and contain no reportable VOC’s. This practice leads to a more positive environmental profile than standard compounds and various detailing/cleaning products.

Let us show you how to use products that are “Safer for you and Safer for the environment” without sacrificing quality!

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