Motorbooks is hosting a 50th Anniversary cocktail reception on Tuesday, November 3rd from 5pm-7pm. Space is limited and filling up fast! RSVP today to

We are asking Motorbooks fans to record a quick “Happy 50th Anniversary Motorbooks” video and tell us their favorite car from the last 50 years in the video. All video entries are considered a registration in the chance to win 50 books of their choosing!!! Stop by our booth (#71012) to record your happy greeting OR email your video to


Models/ TV Hosts Sarah Schreiber and Casey O'Keefe Talk Hand Protection and Glove Use

Adenna Inc. (SEMA booth #10369), a global supplier of high quality disposable gloves since 1997, will release a series of professionally filmed videos about hand protection and proper glove use for auto mechanics.

These one of a kind videos are hosted by models, actors and TV hosts, Sarah Schreiber and Casey O'Keefe. They are filmed at the SEMA Garage facility in Southern California. Topics include handling chemicals with nitrile gloves, the differences between latex and nitrile gloves, proper glove use, glove selection and much more. These videos range from 1.5 minutes to less than 3 minutes long, and were filmed in interesting formats and settings to highly engage the audience.

Goodguys Rod & Custom Association announces 2016 event schedule

Goodguys Rod & Custom Association Announces 2016 Event Schedule

(Pleasanton, CA) The Goodguys 2016 event schedule is official! Twenty electric events spanning the country are on tap for the 2016 event season highlighted by the BIGGIE – the Goodguys 19th PPG Nationals, July 10-12 at the Ohio Expo Center in Columbus. The East Coast Nationals returns to its original home - the scenic Dutchess County Fairgrounds in Rhinebeck, New York, June 10-12. The 5th Nostalgia Nationals at Beech Bend Raceway Park in Bowling Green, Kentucky will be held October 14-16 moving it deeper into the fall as it was from 2007-2010. The Goodguys West Coast Nationals celebrates its 30th birthday in Pleasanton, August 26-28. Another big change is the awarding of Goodguys 2016 Tank’s Hot Rod of the Year. The signature award for ’48 and older hot rods will be selected at the 11th Nashville Nationals May 13-15 at Nissan Stadium – home of the Tennessee Titans.


ATLANTA – E-commerce continues to accelerate in the automotive aftermarket industry. New research shows that 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over the previous year. The study also indicates that consumers are combining online and in-store channels for an omnichannel shopping experience. Omnichannel is when shoppers seamlessly shift between mobile, online and in-store resources to research, purchase, pick up and return their items.

The findings are from the annual UPS (NYSE:UPS) “What’s Driving the Automotive Parts Online Shopper” study.*

Workshop Hero Attends SEMA 2015 to Promote Less Work, More Play

Workshop Hero Attends SEMA 2015 to Promote Less Work, More Play

Howell, Mich. – October 20, 2015 – Workshop Hero™, the maker of Metal Rescue™ Rust Remover Bath and Dry Coat™ Rust Preventative, will take SEMA’s Restoration Marketplace by storm with its workshop-themed booth and company motto of less work, more play. The Workshop Hero™ crew will be on hand in booth 23689 of Restoration Marketplace in the Central Hall of the Las Vegas Convention Center to meet and greet attendees and to explain how Workshop Hero™ products take the “work” out of workshop!

“At Workshop Hero we strive to offer products that help our customers work less and play more. Our Metal Rescue Rust Remover Bath and Dry Coat Rust Preventative spray are clean, safe and easy options for any ‘workshop hero’ looking to remove rust from metals and preventing its return,” said David Yancho, Vice President of Sales and Marketing for Workshop Hero.

Pittasoft Will Showcase Connected Dashcams at the SEMA SHOW 2015 in Las Vegas

Korean Manufacturer of the BlackVue Dashboard Cameras to Participate in the Premier Automotive Specialty Products Trade Event.

Pittasoft will exhibit in the Westgate of the Las Vegas Convention Center (booth #15517) during the SEMA Show 2015, the world's premier automotive specialty products trade event, taking place from November 3 to 6.

Pittasoft, with its BlackVue brand, has set the standard in the car dashcam industry since it was established in 2007. Taking car dashboard camera technology to the next level with its Full-HD 1-channel and 2-channel cameras, Pittasoft enhanced user experience by connecting dashcams to smart devices over Wi-Fi.

Now with BlackVue Over the Cloud, Pittasoft is set to embrace the connected car era to provide even more benefits to its customers, from individual car owners to businesses with fleets of vehicles.
Headquartered in Seoul, South Korea, Pittasoft manufactures its dashcams locally and has a global network of more than 50 distributors.

DC Safety Wins the Toyota Quality Award for the 21st Consecutive Year

Premier maker of first aid and emergency preparedness products continues to set new milestones by winning 21 consecutive years of Total Quality Awards from Toyota.

Hauppauge, NY, October, 2015 – DC Safety, the pioneer and market leader in supplying first aid and emergency preparedness kits to the North American automotive industry, has been awarded the 2015 Toyota Quality Alliance Platinum Award. This marks the 21st consecutive year that DC Safety has won a supplier award from Toyota.

This prestigious award is presented to top suppliers who exceed all of Toyota’s
standards of excellence including Product Quality, Operational Performance and Customer Support. DC Safety is among a select group out of hundreds of Toyota suppliers to be recognized for maintaining these important levels of quality and performance during the past year. The
award was presented at the Toyota Parts
and Accessories Supplier Conference in
Long Beach, CA by David James,

BFGoodrich® Tires Challenges SEMA Members To Baja Pit Crew Challenge

BFGoodrich® Tires, a brand known for throwing dirt in the desert with its racing program, is bringing a taste of Baja to SEMA with its first ever Pit Crew Challenge.

This one-of-a-kind event, held outside in the BFGoodrich location in the Silver Lot, will run from Tuesday through Thursday between 10 a.m. and 3 p.m.

Teams of two participants will compete against the clock, and each other, by conducting a controlled pit stop and testing their skills in changing BFGoodrich race tires and simulating a fuel stop on a SCORE Baja 1000 Class 10 buggy.

Each day the team with the fastest time will win a set of BFGoodrich Tires and one lucky team selected at random will be rewarded with a trip to the 2016 Bud Light Baja 500 as guests of BFGoodrich Tires.

The event will also feature BFGoodrich Performance Team members serving as judges and time keepers as well as participants. Registration is open and can be submitted online at

Discovery Channel’s Street Outlaw’s Farmtruck and AZN Takeover Energy Suspension’s Booth during SEMA 2015

Energy Suspension is excited to announce it will be hosting Discovery Channel’s Street Outlaws racers Farmtruck and AZN for several autograph sessions in the Energy Suspension booth in the Central Hall (Booth no. 23567) during the 2015 SEMA Show. They will be signing Team Energy/FNA posters in the booth from 1:00 to 2:30 p.m. Wednesday, Nov. 4; 1:00 to 2:30 p.m. Thursday, Nov. 5; and 11:30 a.m. to 1:00 p.m. Friday, Nov. 6.
Farmtruck and AZN are best known as the driver and co-pilot of the race-equipped 1970 Chevy long-bed truck featured in the Street Outlaws series. This ultimate sleeper was recently outfitted with a custom 632 big-block Chevy motor built by Advanced Engine Machine and has run Energy Suspension polyurethane components well before its television debut in 2013. This well-known Chevy pickup will also be on display in Energy Suspension’s booth during the show and will participate in the SEMA Ignited Cruise, the Official SEMA Show after-party on Friday.

Mo' Muscle Cars to Exhibit and showcase 2 cars at the 2015 SEMA Show!!

Houston based Mo' Muscle Cars will be exhibiting at this years show in booth 35324! As a first time exhibitor, Mo' Muscle will be showcasing two vehicles, a '62 Chevy Truck and a '57 Chevy Bel Air! Mo' Muscle Cars specializes in one off custom builds with a knack for speed, customization, and drivability. Mo' Muscle is in the process of expanding its facility from the current 16,000 sf to 21,000 sf in order to solidify its presence in the Houston area and the south United States.

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