HushMat Owners Launch New Venture – ZyCoat, LLC – and Revolutionary New ZyBar® Manifold and Exhaust Coating for Automotive Industry ZyBar is part of the ZyCoat® Family of Thermal Coatings Already Proven in High Temperature Applications

Olathe, Kansas (October 31, 2017) – The owners of HushMat recently formed ZyCoat, LLC as the exclusive distributor of ZyBar® Manifold and Exhaust Coating, a game-changing new product for the automotive industry. The first product in the ZyCoat® line of first-of-their-kind thermal coatings, ZyBar is a unique formulation adapted from coating technology that has been successfully used in the aerospace industry for years to neutralize the radiant heat produced in airplane engines.

Axalta Debuts Cromax EZ on Dale Earnhardt Jr.’s Last NASCAR Cup Series Car at the 2017 SEMA Show

Glen Mills, PA – October 26, 2017: Axalta Coating Systems (NYSE: AXTA) will debut Cromax® EZ, its latest waterborne offering for the refinish market, on Dale Earnhardt Jr.’s last NASCAR® Cup Series race car during the 2017 SEMA Show. Earnhardt will drive the Cromax EZ-painted No. 88 Axalta Chevrolet SS for his final start as a full-time NASCAR Cup Series driver at Homestead-Miami Speedway on November 19, 2017.

Cromax EZ is a waterborne basecoat system that delivers exceptional results, has superior color match capability and outstanding cycle time. Designed for body shops that want to make a seamless transition from a solventborne application process to a waterborne system, EZ is exceptionally easy to use and requires minimal training. Cromax EZ also features a simple mixing procedure that requires just a single reducer and mix ratio across all formula types and environmental conditions. Simply put, Cromax EZ is easy to mix, easy to match, and easy to apply.

KBS Coatings Develops A Paint Preserver To Keep Leftover Paint Fresh

KBS Coatings is proud to announce the addition of KBS Paint Saver to our complete line-up of rust prevention products, gas tank sealers, clear coats and high heat coatings. KBS Paint Saver is a proven paint preserver that allows user-friendly long term storing of leftover paints in the original can. KBS Paint Saver keeps paints, coatings, and clear coats from skinning over in the can which saves you money by allowing you to use the entire can of paint. KBS Paint Saver is also environmentally safe, allows for storage of paints in their original cans, and is very easy to use.

Stars of Discovery Channel's Show 'Garage Rehab' to Sign Autographs at Security Camera Warehouse's SEMA Booth

Russell J. Holmes and Chris Stephens, stars of Discovery Channel’s new show GARAGE REHAB, which airs Wednesdays at 10pm ET/PT on Discovery, will be signing autographs at the Security Camera Warehouse exhibition booth #50843 during the 2017 SEMA Show.

Security Camera Warehouse (SCW), a surveillance retailer and wholesaler who provides HD security cameras worldwide, is featured weekly during GARAGE REHAB. In the Discovery Channel show, produced by Pilgrim Media Group, Richard Rawlings, Russell J. Holmes and Chris Stephens take automotive garages on the brink of failure and renovate the spaces and improve their business practices in order to save the shop. Security Camera Warehouse contributes their HD surveillance systems to each shop.

Atlas Copco Exhibiting at 2017 SEMA Show

Atlas Copco, a leading provider of sustainable productivity solutions, will attend the 2017 SEMA Show from Oct. 31 to Nov. 3 at the Las Vegas Convention Center in Las Vegas. Atlas Copco will be located in the North Hall at booth 10132 where they will display their GA VSD+ air compressor with advanced, energy efficient technology and Variable Speed Drive plus (VSD+). Atlas Copco will also be showcasing their new CR line of piston air compressors designed for the auto industry, and the G7 air compressor, used by Don Schumacher Racing (DSR).

Helping users reduce energy consumption by up to 50 percent, the GA VSD+ technology closely matches air demand by automatically adjusting the compressor’s motor speed. The oil-injected rotary screw compressor ensures uptimes even in the harshest operational conditions with no idling time, silent operation and a small footprint.


– Solar Gard Press Conference to Feature Iconic Designer Kenny Pfitzer From Zero to 60 Designs Highlighting All-New Performance Kit –

LAS VEGAS (October 25, 2017) – Solar Gard, a global leader in advanced film technologies for sun and paint protection across the automotive, commercial and residential industries, has announced it will showcase Zero to 60 Designs’ fully customized and redesigned Tesla Model S to the world at the 2017 SEMA Show. In partnership with Solar Gard, the Zero to 60 Designs Zero TS, will feature the manufacturer’s newest automotive product innovations – Clearshield® Pro Hydro, the next generation in paint protection film (PPF) and LX Series window film – keeping the vehicle protected from the elements, including heat, glare and damaging UV rays, as well as daily concerns like road debris and scratches. The Zero TS will be officially unveiled at the 2017 SEMA Show in Las Vegas on October 31-November 3, 2017, in the North Hall, Booth #12669.


OVERHAUL THIS. Mark Oja is not only an automotive mastermind, but he has an unwavering spirit that caught our eye. As the Swisstrax team has gotten to know him, it is easy to say he has left a lasting impression, like many of the Hot Rods he’s helped overhaul. Swisstrax recently floored Oja’s newest shop, California Speed & Custom in SoCal with an eye-catching modular hardwood tile, also know as Reclaimed Pine Vinyltrax®. You might know Oja best for his past appearances as a key member of the “A-Team” on Velocity’s Overhaulin’ but we can guarantee he hasn’t stopped there. Swing by the SEMA Swisstrax booth #21201 to see what his future holds, snap a photo, grab an autograph, ask him some questions and maybe get some answers. He will be hanging out Tuesday from 2:00 - 4:00 pm and Thursday from 10:00 am -12:00 pm, so why not meet him for yourself? If you feel up to it, ask about the newest flooring addition to his shop.

NASCAR Hall of Fame 2018 Inductee Ray Evernham Drives Concept Vehicle Design for Family Fun


SAVE THE DATE / Interview Opportunities – Wednesday, November 1 2017

NASCAR Hall of Fame 2018 Inductee Ray Evernham Drives Concept Vehicle Design for Family Fun
Teams Up with Club Car to Intro Onward Concept Vehicle in Small Personal Vehicle Category

WHO: Club Car®, the global leader in golf and utility vehicles and a brand of Ingersoll Rand®, has teamed up with Ray Evernham, a three-time NASCAR Champion pit crew chief and 2018 NASCAR Hall of Fame inductee, to design an Onward™ Concept Vehicle, the next generation in the personal transportation vehicle (PTV) industry. Evernham has put his passion for automotive design and performance to the test, working alongside Club Car engineers to feature new technology integration, fun and functionality in SPVs.

WHAT: The Onward™ Concept Vehicle and Evernham will be featured at Ingersoll Rand’s SEMA Booth #10160 Wednesday, November 1 from 2:30-4:30.

Presta Products Announces 2017 SEMA Show Schedules

Barberton, OH, October 24, 2017 – Presta Products has announced its demo schedule for the PACE™ Paint Finishing System during the 2017 SEMA show in Las Vegas, from Oct. 31 to Nov. 3. Demos will be held at Presta’s booth, #11277 of the North Hall at the Las Vegas Convention Center.

On Tuesday, Wednesday and Thursday of SEMA week, Presta will be conducting PACE demos on its in-booth show car at 10:30 am and 2:30 pm. Conducted by Product Specialist Bill Kleines, these demos will showcase PACE as a one-step process that’s easy to use, reduces cycle times and uses less product.

“Designed to work with a dual-action orbital polisher, PACE cuts P1500 sand scratches and finishes without swirls,” said Kleines. “The great cutting power and polishing action means using less sand paper, saving time and money. Coupled with its ease of use, body shops will see cycle times improve … and that means more cars out the door.”

Each interactive demo will last approximately 30 minutes.

OPTIMA Batteries Partners with CarCast for Live Podcast at SEMA Show

OPTIMA Batteries is partnering with Adam Carolla and Matt D’Andria to host a live edition of the CarCast podcast at the 2017 SEMA Show. Adam and Matt will help OPTIMA make a significant new product announcement in the OPTIMA booth #20323 on Tuesday, October 31at 3:30pm PST. Adam and Matt will be signing autographs in the OPTIMA Batteries booth after the show.
Special guests will feature BimmerWorld founder and OPTIMA PowerPro Ambassador James Clay and Cam Douglass, Director of Marketing, OPTIMA Batteries, Johnson Controls. Together with Adam and Matt, the group will unveil the new product and talk about it in action, as James put it to the test at the 2017 Nürburgring 24-hour race course in Germany and at the Pikes Peak International Hill Climb in Colorado.

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