HushMat Exceeds 350,000 Year, Make & Model Sound Deadening and Thermal Insulation Material Custom Vehicle Kits

OLATHE, KANSAS, (October 30, 2018) HushMat® – HushMat leads the industry providing Custom Year, Make & Model vehicle kits. These kits are designed to custom fit over 350,000 Year, Make & Models and provide automotive enthusiasts with the easiest installation process on the market.

HushMat has exceeded sales of 350,000 Year, Make & Model Custom Vehicle Kits for the automotive wholesale, retail and Do It Yourself “DIY” market. Our portfolio of Custom Vehicle Kits make ordering and installing the HushMat product for customers specific year/make/model car or truck simple, fast and effective. HushMat, the fastest growing automotive sound deadening and thermal insulation materials company, continues to lead the market with No. 1 rated products that everyone can use.

AkzoNobel Vehicle Refinishes Returns to SEMA Show Celebrating 10-Year Partnership with McLaren Racing

TROY, Michigan – AkzoNobel, a leading provider of vehicle refinishing products, today unveiled its programming for the 2018 Specialty Equipment Market Association (SEMA) Show. The event takes place in Las Vegas from October 30 through November 2, 2018.

AkzoNobel will exhibit at booth #25163, where attendees will be able to view two new cars from hot rod builder Dave Kindig (renderings below). AkzoNobel will also lead a press conference to celebrate the company’s 10-year partnership with McLaren Racing, and will offer show attendees product demonstrations. In addition, AkzoNobel will have a presence at the Rig (#61014), host an Education Session, and participate in the SEMA Student Career Day.


Auburn Hills, MI, October 25 – The Detroit Autorama is proud to announce that BASF is the new sponsor of the Detroit Autorama Great 8.

The Great 8, which will now be known as the BASF Great 8, is comprised of the eight finalists chosen each year to compete for Detroit Autorama’s prestigious Ridler Award. Being named as a Great 8 finalist is a highly sought-after achievement. Renowned custom car builders from across the U.S. bring their creations to the Detroit Autorama in the hope of being named to the Great 8 and ultimately competing for the Ridler Award.

The Great 8 finalists are announced to great fanfare at the Ridler’s Ball on Friday evening during the Detroit Autorama. They each receive a crystal award, a cash prize and a unique embroidered Great 8 jacket to mark the achievement.

AutoZone Awarding 1969 Chevy Camaro at the SEMA Show to Dream Ride Sweepstakes Winner

Memphis, Tenn. (October 29, 2018) – AutoZone, Inc. (NYSE:AZO) today announced that the lucky winner of a national sweepstakes will be revealed at the Specialty Equipment Market Association (SEMA) show in Las Vegas on October 31. AutoZone, along with its belt manufacturer, Continental, will present a customized 1969 Chevrolet Camaro to the winner of its Dream Ride Sweepstakes.
“The sweepstakes was an eight-week promotion to celebrate the established partnership between AutoZone and Continental as well as bring awareness to professional installers about Continental’s quality line of belt products,” said Bill Hackney, AutoZone’s Senior Vice President, Merchandising, Customer Satisfaction. “We received an overwhelming response from AutoZone’s commercial customers. The more qualified belt purchases they bought, the better their chances to win,” Hackney added.

Bartec USA announces partnership with TCS!

Sterling Heights, MI [October 2018] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces their partnership with TCS, an ARI company. According to Scot Holloway, Bartec CEO: “We are excited to announce a new partnership integration to help tire and automotive dealers use the Tech200Pro tool to capture and send over tread depth measurements, and tire pressure readings to the TCS Digital Inspections App as well as the Tireworks HD software interface.” This is the first time Bartec is facilitating an integration from the Tech200Pro with a Software provider. TCS (booth 42175) and Bartec (booth 40039) will be showcasing this integration at each of their booths during SEMA week!

Trusted from Raceways to Driveways – BorgWarner Debuts New Products at 2018 SEMA Show

• New super-cores for BorgWarner’s Airwerks® and Engineered for Racing (EFR™) lines of turbochargers make their show debut at SEMA
• James Deane’s BorgWarner-boosted Formula Drift 2018 Championship car will be on display, Deane and teammate Piotr Więcek will be in the booth from 2:00 – 3:00 p.m. Tuesday, October 30th
• The company’s booth showcases its comprehensive portfolio of EFR™ and AirWerks® Series turbochargers

Auburn Hills, Michigan, October 26, 2018 – Designed for ultimate performance, BorgWarner’s advanced performance aftermarket turbochargers are trusted by motorsport and performance enthusiasts as well as everyday drivers seeking improved engine output. At this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas from Oct. 30 to Nov. 2, 2018, the company will showcase its extensive lineup of Engineered For Racing (EFR™) and AirWerks® Series turbochargers, including new, higher-power offerings, at booth 25125.

TWENTY-THOUSAND-MILE KATZKIN WRANGLER ROAD TRIP CONCLUDES AT SEMA With Final Opportunity to Win All-New Leather Interior through Instagram Competition

LOS ANGELES – October 25, 2018 – With more than 75 project vehicles sporting customized Katzkin Leather interior packages on display throughout the entire SEMA show October 30th – November 2nd at the Las Vegas Convention Center, it’s Katzkin’s own 2018 Wrangler JL Rubicon shown at Booth #12439 in the North Hall that has probably achieved the most mileage. The SEMA show will mark the end of a 20,000-mile journey, known to many as the ‘Wrangler Road Trip,’ where the highly publicized and boldly designed Jeep will reach its final destination – and complete a consumer activation to win an all-new leather interior.

Schrader’s TPMS Training Expert, W Rippetoe, to Speak at AAPEX and SEMA Events

Schrader Performance Sensors, the leading OE manufacturer of tire pressure monitoring systems (TPMS), is proud to announce that their Senior Technical Lead, W Rippetoe, will be providing exclusive insights and training around the latest TPMS technology and service best practices.

On Tuesday, October 30th, W will be presenting at TIA’s TPMS at 10 at SEMA South Hall, S115 at 10:00am. He will highlight Schrader’s latest and greatest OE TPMS trailer technology that is currently available on the market. W will also include an explanation of the basic functionalities of TPMS for trailer, features and benefits, as well as best practices during service.

AACF Auctions Custom Nissan KICKS for Charity

The Automotive Aftermarket Charitable Foundation (AACF) today announced the official launch of a charitable auction of customized 2018 Nissan Kicks via, and bidding is officially open.

Thanks to generous donations and ongoing support from Nissan USA, Cooper Tire & Rubber Company and, all proceeds from the auction will benefit aftermarket nonprofit AACF.

“The Kicks is an innovative CUV, and we’re thrilled to collaborate with Nissan USA and other partners to offer an incredible customized Kicks that will be on display during Automotive Aftermarket Industry Week,” said Lynn Parker, board president
of AACF.

The Kicks’ eye-popping two-tone styling is innovation on wheels. It’s dressed to impress with hot design features like the floating roof, V-motion grille, boomerang headlamps and taillights, custom Monarch Orange trim kit, ground lighting and
alloy wheels.

Mile Marker Unveils New Winches, Shackle Mount and Hub at 2018 SEMA Show

Mile Marker Industries, a leader in recovery gear, has taken on a bold new look. New products include the highly anticipated M² electric winch line, Maverick electric winch, 549 premium locking hubs and a first of its kind shackle mount.

While traditional winch designs place their solenoid on top, the Mile Marker M² series fully incorporates it into the winch, allowing the once visible wiring to run underneath in a contained environment. This innovation is not only cleaner in design, but its price tag is sure to please any off-road enthusiast looking for a sleeker and more affordable option.

The Maverick is a new winch design at an unmatched value. Heavy duty series wound motor and rugged planetary gear sets are the backbone of this model. The Maverick winch features best performance per pound in the price range.

Mile Marker’s Shackle Mount upgrades the conventional winch hook. Weighing less than a pound, this Shackle Mount is the perfect complement to your winch.

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