Jase Andrews and Ian Johnson join forces at the ESAB Welding booth

Two of the hottest television show hosts have joined forces and taken the meaning of adventure to a whole new level.

The man behind America’s best 4x4 how-to show, Ian Johnson and Australia’s top outdoor adventure host, Jase Andrews, have merged talents this week at SEMA. Today, Ian and Jase demonstrated welding techniques to hundreds of eager fans at the ESAB Welding booth.

You can catch Jase on Unleashed.TV, where he shows off his intricate workshop skills to fabricate custom accessories that allow him to take his vehicles to the most daring, dangerous and remote corners of the wild Australian outback, conquering brutal terrain without any support or backup plans.

Xtreme 4x4 is an action packed half an hour show airing on Spike TV, where Ian shows us step-by-step what it takes to turn vehicles into off-road-oriented rigs. The show also features adrenaline pumped off-road racing events such as rock crawling, desert racing, sand drags and trail riding adventures.


Matt Neal, triple championship winner of the prestigious British Touring Car Championship will be on the Forgeline Motorsports stand (Booth 25063, Performance Hall) on Thursday 2 November 2017.

Neal is Brand Ambassador for UK manufacturer, Rimstock, who's premium Team Dynamics Alloy Wheel brand is available for both the prestige aftermarket, and over 40 motorsport championships around the Globe, including the eminent British Touring Car Championship and the Virgin Australia V8 Supercars Championship.

Innovative Creations Inc. (ICI) brings five truck builds that fit five different tastes and brands to the 2017 SEMA Show.

The major off-road bumper and accessory manufacturer showed up to the SEMA show with the 5 main brands covered. Each build is unique and each of them fit a specific lifestyle. There are over 15 other trucks sporting the newest off-road products dawning the new brand releases for ICI the Baja, Trophy & YouFab lines along with the updated low-profile Magnum Series.

ICI has forged relationships with industry giants, Nitto Tire and KC Hilites to combine marketing and manufacturing forces and have found the perfect balance to highlight each others products.

NEW: BG will pay for your motorcycle repairs!

WICHITA, Kan.–October 30, 2017– The new BG Protection Plan for Motorcycles will cover repairs up to $1,000 when you get a BG Performance Oil Service every 3,000 miles (4,800 km).

We know most motorcycle owners are do-it-yourselfers. And why not? It’s easy to change the oil on your motorcycle, so you do it yourself. But when you do the oil change yourself, if any components fail… you’re the one paying for the repairs.

The BG Performance Oil Service will keep your bike running smoothly and reliably. Plus! If engine or fuel system components fail, BG will pay for the repairs.

The BG Motorcycle Protection Plan covers 4-stroke motorcycles larger than 110 cc until they reach 75,000 miles (120,000 km) or 20 years (whichever comes first).

Service Interval: Within 3,000 miles (4,800 km) or 1 year (whichever comes first)
Reimbursement: Up to $1,000
Additional cost to you: $0

To qualify:
100% coverage: First service before 10,000 miles (16,000 km)


Omni United will once again showcase what it says will be ground-breaking for American drivers at this year’s Specialty Equipment Market Association Show (SEMA) in Las Vegas from October 31st to November 3rd. Omni’s booth will feature the new, exciting and more comprehensive than ever Radar passenger, light truck and commercial range, the new Thailand-produced American Tourer passenger and light truck range, new Patriot passenger and light truck range and the built-to-last RoadLux commercial range.

NEW: BG Brake Fluid Conditioner ensures safe stopping

WICHITA, Kan.–October 30, 2017– BG Brake Fluid Conditioner fortifies brake fluid and prevents corrosion in the brake system.

When you’re racing, the last thing you think about is stopping. But, what if you couldn’t? Over time, brake fluid wears out, which leaves the brake system vulnerable to corrosion. Corrosion can cause premature brake system failure.

BG Brake Fluid Conditioner can be used between BG Brake Fluid Services or as a supplement to extend fluid life.
-Restores brake fluid to DOT FMVSS 116 Corrosion Standards
-Slows down corrosion
-Extends Brake Fluid Life

Stop by the BG Booth #50639 to learn more.

About BG Products, Inc.

BG products are proven to make vehicles last longer and perform better. In a recent national survey, dealerships said they use BG Products as their supplier of fluid maintenance service products and equipment by a margin of nearly 3 to 1 over any other supplier, including OEMs.

BG introduces new patented, no-mess grease applicator

WICHITA, Kan.–Monday, October 30, 2017–BG Products introduces a unique, patented lubricating grease delivery system that allows the user to completely empty a reusable grease cartridge without the greasy mess on equipment, tools and clothing!

Standard grease applicators can be prone to leakage and oozing grease makes a huge mess. It’s really frustrating for a mechanic to spend more time cleaning up grease than actually doing the job.

Watch a Lube Shuttle video here:

The Lube Shuttle® Grease Applicator, PN 9690, is easy to use with an ergonomic pistol grip and screw-top refillable cartridges. Premium quality leak-free construction allows over 99% grease evacuation from each cartridge!

No waste
No mess
No air pockets
Easy to use
Additional cost savings on refillable cartridges

A.R.E. 2018 Modern Adventurer Ford F-150 Project Truck



MASSILLON, Ohio – Sleek design meets the ultimate in functionality with A.R.E. Accessories’ latest project truck, Modern Adventurer – a custom 2018 Ford F-150 4x4 XLT Super Crew designed with the weekend warrior in mind. Modern Adventurer will debut in the Ford Motor Co. booth #22200 during this week’s SEMA Show in Las Vegas.

Leading Painters from around the World to Present Painted Custom Hoods at SEMA at 3M D.E.M.O. Trailer in Outside Booth #61021 on Wednesday, Nov. 1, at 2:30 p.m. PT

Leading Painters from around the World to Present Painted Custom Hoods at
SEMA at 3M D.E.M.O. Trailer in Outside Booth #61021 on Wednesday, Nov. 1, at 2:30 p.m. PT

Painters Participated in 3M PPS World Cup at 2017 Woodward Dream Cruise

Auction Proceeds to Benefit 3M Hire Our Heroes Military Scholarship and Grant Program in
Conjunction with the Collision Repair Education Foundation

ST. PAUL, MN (October 31, 2017) -- 3M Automotive Aftermarket Division, along with the Collision Repair Education Foundation, are auctioning off custom-painted hoods designed by leading painters from around the world to benefit the 3M Hire our Heroes program. The auction begins Friday, Oct. 27 and will run through the SEMA show in Las Vegas, which concludes Nov. 3. Bids on the hoods may be placed at the 3M PPS Hood Auction Site.

Stels USA: Witness the all new Euro ATV for the first time in North America

Press Release
Rosa Guadalupe
Stels USA

Stels USA: Witness the all new Euro ATV for the first time in North America

Leading brand of European ATV’s makes their debut at Sema Show 2017

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