OPTIMA® Batteries Debuts New Virtual Reality Experience, “The Power of Legends,” at SEMA

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, introduces the “Power of Legends” virtual reality experience, which gives attendees the chance to experience the in-vehicle action alongside a variety of industry experts in the worlds of professional pro-touring, road racing, off-road racing and bass fishing. Plus, the first 1,000 participants will receive a pair of Powis Virtual Reality googles and a set of OPTIMA earbuds – definitely not your typical trade show giveaways – with the ability to download new VR content from OPTIMA as it becomes available throughout the year.

At the OPTIMA Batteries booth #20323 during SEMA, attendees can choose from five different virtual reality experiences, all featuring OPTIMA PowerPro Ambassadors:
• Feel the excitement rounding a corner at the M1 Concourse behind the wheel of James Clay’s BMW
• Catch a giant bass with Edwin Evers’ on Lake Vermilion in Minn.

Flowmaster, B&M and Hurst Unveiling Show Cars from America's Top Builders

Flowmaster, B&M and Hurst is pleased to announce the unveiling of our show cars from the top builders in the industry. Our builders include Ringbrothers' "Madam V" 1948 Cadillac Fastback Series-V, GSS Supercars 2017 Hurst/Kenne Bell Edition Ford Mustang, Rodger Lee from Iron Speed & Kustom debuting his Whipple Super Charged 1957 Chevrolet Bel Air, and a beautiful 1929 Ford Model A Tudor by Troy from Rad Rides. Please join us at our Booth#22351 in Central Hall for the unveiling on Tuesday November 1 at 1:30pm.

CRC® Industries Relocates Global Headquarters to Larger Facility; Expands West Coast Distribution Center Moves Reflect CRC’s Growing Presence in its Markets

Warminster, PA – CRC Industries, Inc. has announced that it recently relocated its global corporate headquarters from Warminster, Pennsylvania to a sizable facility in nearby Horsham, Pennsylvania. In addition, the company has moved its west coast distribution center to a custom-designed 40,000 square foot building in Gardnerville, Nevada. A leading global supplier of specialty chemicals for maintenance and repair professionals and do-it-yourselfers, CRC serves the automotive, industrial, electrical, marine, heavy truck, hardware, and aviation markets.
“Our spacious Horsham location was selected by design,” said Wayne King, president, CRC Americas. ”As our business continues to grow, we’ve recognized that we require a larger, modern facility to accommodate our global staff, our Americas leadership team, sales and marketing personnel, customer care, human resources, and finance and IT departments. Our expanded training facilities are also housed in this location,” he said.

Valspar Automotive Hosts Gas Monkey Garage’s Richard Rawlings and Counts Kustoms Crew at SEMA

Visit Booth No. 10851 on Nov. 3 to meet reality TV stars and see cars finished in Valspar Automotive brand paints

MINNEAPOLIS – Sept. 29, 2016 – Valspar Automotive will host the stars of two reality TV shows —“Counting Cars” on History and The Discovery Channel’s “Gas Monkey Garage” — at SEMA 2016 in Las Vegas. Attendees who visit Booth No. 10851 on Thursday, November 3 can meet the television stars and see cars finished in Valspar Automotive brand paints, including Matrix Automotive Finishes, Prospray Finishes and DeBeer Refinish.

Richard Rawlings of Gas Monkey Garage will meet with fans from 10 to 11:30 a.m., and from 2 to 4 p.m., the paint crew that works for Danny “the Count” Koker in his Counts Kustoms refinishing shop will be available, including Lonny Speer, Ryan Evans and “Horny” Mike Henry.

Rawlings and the Count’s crew will autograph limited-edition posters, sign cards and take pictures with fans.

OPTIMA Film Festival Tickets Available NOW

At this year’s SEMA Show, the OPTIMA Ultimate Film Festival returns bigger and better than ever, and OPTIMA Batteries invites YOU to attend. On Wednesday, November 2, the OPTIMA Ultimate Film Festival is taking over the Foundry at SLS Las Vegas to showcase the industry’s best performance automotive storytellers and adventurers.

The event is from 7-11 p.m., with performances from punk rock pioneers X, appearances from industry celebrities and influencers, free beer and wine, and the opportunity to vote in real-time for the winning films.

Tickets are free, but limited in number, so register today. Get your tickets at For more information, please visit

Star of Slicks Garage to Sign Autographs at MAHA Booth #15307

Meet Slick from the renowned Slicks Garage at MAHA USA’s booth #15307 in Westgate Hall on:

Monday, November 1 from 2-3 pm
Tuesday, November 2 from 2-3 pm

Slicks Garage is the home garage to Discovery Network’s prime-time show, “Highway to Sell”. Slick has also starred on “Tail Fins and Chrome” with his feature spot, “Slicks Tricks,” made appearances on “Monster Garage”, car wrangled for Hollywood movies and builds both celebrity and SEMA show vehicles.

Lincoln Electric to Feature Celebrity Instructors for Welding Classes at SEMA 2016

CLEVELAND – Lincoln Electric has contracted with master builder and television personality Bryan Fuller and longtime educator and author Mark Prosser to team up to teach several seminars on welding and fabricating at their booth (24643) during the Specialty Equipment Market Association’s signature event, Nov. 1 – 4, 2016, at the Las Vegas Convention Center.

Fuller, owner of Atlanta-based hot rod shop Fuller Moto, routinely teaches welding seminars, was a cast member on Discovery Channel’s Overhaulin’ series and more recently co-hosted Velocity Network’s Café Racer and Naked Speed. Prosser has been a welding instructor for more than a decade and is currently the lead instructor at Blackhawk Technical College in Janesville, WI.

The Tech400Pro wins massive industry acclaim

Sterling Heights, MI [October 2016] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces that the Tech400Pro, the company’s market leading TPMS Scan Tool, has won a clean sweep of industry acclaim. The Tech400Pro has won the three very prestigious product awards! The TOP 20 Tool award from Motor Magazine, the TOP 10 Products award from Undercar Digest and the PEOPLE’S CHOICE award from PTEN.

According to Bartec C.E.O. Scot Holloway, “this just confirms what we and our many customers already know, the Tech400Pro is the TPMS tool of choice because it has the features that service professionals need in order to be successful servicing vehicles with TPMS! Whether it be the advanced OBDII relearn coverage, the ability to adjust placard pressure, or to update the tool via Wi-Fi, the Tech400Pro does what the technicians need it to do!”

SATAjet 5000 B Phaser - Transforming work into wonderment

SATA is complementing their product portfolio with one more extraordinary range topping model, the SATAjet® 5000 B® PHASER – The “Concept Gun”.
A tuxedo is not for every day. The finest china is reserved for special occasions. And with the new SATAjet® 5000 B PHASER™, it is not for the average. It is made for those special moments.
An exclusive “Concept Gun” has been developed in cooperation with the Porsche Design Studio. Exceptional optics, exceptional materials and an exceptional design concept – for exceptional projects.
Combining a unique look with high-quality materials and sophisticated technical solutions unusual for a piece of spray equipment, the PHASER™ offers a whole new view on spray gun design.
While maintaining the proven nozzle technology, the PHASER™ is identical to the SATAjet® 5000 B premium spray gun – utilizing the same nozzle concept, it also has all other proven technical features which already define the SATAjet® 5000 B series as an outstanding spray gun.

Lincoln Electric® Announces In-booth Celebrity Line-up for SEMA 2016

Cleveland – Lincoln Electric will feature two of the biggest names in the automotive aftermarket industry in their booth at the 2016 SEMA show: Jessi Combs and Chip Foose. Both celebrity designer/builders will sign autographs during the show, which takes place from Nov. 1 - 4, 2016, at the Las Vegas Convention Center.

Combs, the face of Lincoln Electric’s women’s welding gear, will appear on Nov. 3rd from 10 a.m. to noon. She currently co-hosts an award-winning internet series for AutoBlog called The List – 1,001 Car Things To Do Before You Die. Previous efforts include co-hosting positions on Overhaulin’, All Girls Garage and Mythbusters. Combs, a metal fabricator by trade and a race car driver at heart, has podium finished the Baja 1000 and King of the Hammers multiple times. She also set the women’s land speed record in 2013 (398 miles per hour), giving her the title of “Fastest Woman on Four Wheels.”

Syndicate content