Announcement

LEER Continues Rapid Expansion of Tonneau Line - Two New Tonneaus Introduced at SEMA

A long-time leader and innovator in fiberglass caps, LEER® has dramatically increased the breadth and depth of its tonneau line over the past several years. At this year’s SEMA Show, LEER unveils two new tonneaus -- the Latitude™ and Latitude™ SC. The new additions bring the LEER tonneau line up ten distinctive models.

LEER’s rapid expansion of its tonneau line includes covers that appeal to the broadest possible range of pickup truck owners. From value-conscious buyers looking for reliable soft covers, to users seeking highly versatile tonneaus that can even be removed when full-bed access is needed, and aesthetically superior models that complement the lines of today’s trucks, LEER has a tonneau for most any person and use.

Mecum Auctions Announces Appearances at 2017 SEMA Show

Mecum Auctions Announces Appearances at 2017 SEMA Show
Commentators Kraman, Osborne to Appear at Mecum Mobile Experience

WALWORTH, Wis. – Oct. 30, 2017 – Mecum Auctions, the world’s largest collector-car auction company, returns to the 2017 SEMA Show Oct. 31- Nov. 3 with a display of stunning cars and motorcycles at the Mecum Mobile Experience in booth 61401 located in Silver Lot 2 of the Las Vegas Convention Center.
John Kraman, the expert commentator for Mecum Auctions’ broadcasts on NBC Sports Networks, and Katie Osborne, a field commentator for the broadcasts, will appear at the Mecum Mobile Experience during SEMA.

The appearance schedule for Kraman is as follows:
Tuesday, Oct. 31 from 10-11 a.m. and from 3-4 p.m.
Wednesday, Nov. 1 from 10-11 a.m. and from 3-4 p.m.
Thursday, Nov. 2 from 10-11 a.m.

The appearance schedule for Osborne is as follows:
Tuesday, Oct. 31 from 10-11 a.m.
Wednesday, Nov. 1 from 1:30-2:30 p.m.

Mercury Racing partners with Roadster Shop

FOND DU LAC, Wis. (Oct. 30, 2017) – Mercury Racing is pleased to announce it is partnering with Roadster Shop of Mundelein, Ill., for distribution of Mercury Racing’s SB4 7.0 (small-block, four-valve) automotive aftermarket crate engine.

The 32-Valve DOHC SB4 7.0 engine adapts Mercury Racing’s proven high-performance valve train to a customized LS-based engine that produces a staggering 750 naturally aspirated horsepower. Mercury Racing’s advanced four-valve cylinder head combustion system and dual overhead camshaft valve train provide significantly improved performance and durability compared to a standard two-valve design.

The announcement comes just prior to opening of the annual Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, builders, distributors, retailers, and publishing companies. The show runs October 31 through November 3.

E-Z UP brings next level of restomod with custom Jet Ranger helicopter landing at SEMA

FOR IMMEDIATE RELEASE
NORCO, Calif., Oct. 30, 2017 – International E-Z UP, Inc. is taking innovation and customization to the next level with the restomod Bell Jet Ranger 206B helicopter landing in Las Vegas for the SEMA Show, set for Oct. 31 – Nov. 3.

The Jet Ranger is an all-custom project by E-Z UP® founder Mark Carter, who plans to use the helicopter for hosting activation events along with aerial video shoots of products and company-sponsored sporting events and athletes.

The newly-customized restomod helicopter is launching a partnership between E-Z UP and “DUB Magazine” at the SEMA Show. The helicopter will be on display at the activation booth, No. 62125. Carter and “DUB” founder Myles Kovacs will be at the booth during the show.

Carter said the helicopter reflects the innovation that drives E-Z UP, the original and still No. 1 provider of Instant Shelter® products.

SENTURY TIRE NORTH AMERICA TO SHOWCASE EXPANDED PORTFOLIO AT SEMA 2017

SENTURY TIRE NORTH AMERICA TO SHOWCASE EXPANDED PORTFOLIO AT SEMA 2017

Las Vegas, Nev. (October 31, 2017) – Sentury Tire North America, a subsidiary of global automotive and aircraft tire manufacturer Sentury Tire, is returning to the Specialty Equipment Market Association (SEMA) show with an all-new lineup of technology-rich, expertly-manufactured tires. Sentury Tire’s U.S. based team will be on hand to update dealer, distributor and industry attendees on the expanded product portfolio as well as the company’s latest manufacturing technology and news.

Attendees can visit Sentury Tire North America in South Hall, booth #43197. Newly added tire models on display include the rugged GroundSpeed Voyager MT as well as the all-season SUV/CUV-specific GroundSpeed Voyager SV.

NASCAR RACING EXPERIENCE, RICHARD PETTY DRIVING EXPERIENCE AND MARIO ANDRETTI RACING EXPERIENCE TO HOLD JOINT ANNOUNCEMENT AT 2017 SEMA SHOW IN LAS VEGAS

NASCAR RACING EXPERIENCE, RICHARD PETTY DRIVING EXPERIENCE AND MARIO ANDRETTI RACING EXPERIENCE TO HOLD JOINT ANNOUNCEMENT AT 2017 SEMA SHOW IN LAS VEGAS
Racing Legends Richard Petty and Mario Andretti Take the Stage to Discuss the
Future of Fan Driving Experiences

Wednesday, November 1, 10 a.m. PT
Main SEMA Stage
Central Hall Grand Lobby/Grand Concourse

CHARLOTTE, NC (October xx, 2017) – NASCAR’s leading fan driving experience partners – NASCAR Racing Experience, Richard Petty Driving Experience along with Mario Andretti Racing Experience – will hold a joint announcement to discuss long-term opportunities to deliver the ultimate in motorsports driving programs for fans around the country.
WHO: Bob Lutz, CEO, Driving 101, which operates NASCAR Racing Experience, with Richard Petty, Richard Petty Driving Experience, and Mario Andretti, Mario Andretti Racing Experience
WHAT: Joint announcement from racing’s leading fan experience programs

EZ PULLEY HANDS FREE DIGITAL DIAGNOSTICS

Diagnose engine component failures with EZ Pulley the only digital diagnostic tool for engine component failures. Diagnose with confidence knowing its going to be fixed right the first time with no injuries. Whether its alternator, ac compressor, power steering pump, idler or tensioner pulleys.  No more screwdriver in your ear to  diagnose this breakdown. EZ Pulley diagnostics done right!

UP DOWN AIR SYSTEMS RELEASES NEW 4 TIRE AIR DELIVERY SYSTEMS AT THE 2017 SEMA SHOW

Finally, You Can Air Up All 4 Tire at the same time and it’s so simple and easy!

Did you ever wonder why most people avoid setting the proper tire pressure when they’re either driving on or off road? Mainly because it’s a hassle and most people don’t like to do it!

At this point you have to basically sit down or bend over each tire individually and try to make sure that you set every tire to the exact same pressure. I think everybody knows what I’m talking about. It’s a pain, especially if you have bad knees or a bad back like me. I could go on.

Well, I think we solved all that and the best part is it’s easy and it works 100% of the time, guaranteed. UpDownAir® products are a game changer that will make this necessary task so easy, fun and 100% hassle-free, all while making sure all of your tires are accurately set when you’re using your Air It Up® System.

AUTOJUDGE AWARDS PRESENTED AT 2017 SEMA SHOW

Las Vegas, Nevada, October 30, 2017—The AutoJudge Awards for Automobiles, SUVs, and Pickup Trucks celebrate their twelfth anniversary at this year’s SEMA show. Sponsored by the Texas Automotive Media Association (TAMA) the award began as an alternative to the multitude of automotive awards distributed at various car shows and other events.
The Awards Presentation takes place Monday, October 30, at 1:30 pm in the Media Center, Room S220.
"AutoJudge was conceived twelve years ago and is the first national award of the incoming auto show season," said Texas Automotive Media Association President Marlon Hanson. "It is announced at the largest automotive and aftermarket event in the country, SEMA. Selecting the very best gets more difficult every year."

2017 AUTOJUDGE WINNERS:
Alternative Powertrain: Nissan Leaf
Compact Vehicle: Mazda Miata MX-5
Family Car: Toyota Camry
Full Size Sedan: Chrysler 300
Luxury Car: Genesis G90
Van/Wagon: Chrysler Pacifica

We are back! Legendary scheel–mann seats of Germany

scheel-mann usa brings legendary German aftermarket seats back to the USA!

Showing at SEMA booth #50045 for the first time in decades. This specialty orthopedic aftermarket seat will change your customer’s life.

Made in Stuttgart, Germany since 1966. Third generation family business focuses on quality and customer service. Equally at home in your sports car, RV, truck or daily driver… anywhere comfort is a priority.

On display for the first time, our brand new integrated seat belt seat.

After walking the SEMA show what better way to experience our product than to come relax in our “seat” lounge and find out what makes our seat different.

For more information on scheel-mann usa, please visit www.scheel-mann.com

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