What are registration hours? Where are the registration areas located?

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Registration is located in the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center (LVCC), and is open the following hours:

  • Thursday, Oct. 31: 8:00am -5:00pm (Exhibitors Only)
  • Friday, Nov. 1: 8:00am -5:00pm (Exhibitors Only)
  • Saturday, Nov. 2: 8:00am -5:00pm (Exhibitors Only)
  • Sunday, Nov. 3: 8:00am -5:00pm
  • Monday, Nov. 4: 7:30am - 5:00pm
  • Tuesday, Nov. 5: 7:00am - 5:00pm
  • Wednesday, Nov. 6: 7:30am - 5:00pm
  • Thursday, Nov. 7: 7:30am - 5:00pm
  • Friday, Nov. 8: 7:30am - 2:00pm

Do I have to be a SEMA member to attend the SEMA Show?

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No. The company you are employed by does not have to be a SEMA member in order for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you work within the automotive industry.

I need a visa to enter the U.S. How can I get a letter of invitation?

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If you haven’t begun the registration process, go to and choose attendee registration. On the registration profile page, click on “need a visa letter.” If you have already registered and received a confirmation (but did not request a visa letter), access your dashboard through the confirmation e-mail and click on “edit profile” on the dashboard. Once inside your profile page, click on “edit” again and click on “need visa”.

How much does it cost to register and get a badge?

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Online attendee registration is $40 USD per person until Friday, October 11. After that date, attendee registration online or onsite increases to $90 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each show. (Note: AAPEX exhibits are not open on Friday, November 8, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel in excess of your company’s complimentary allotment pre-show is $40 USD per person. After, Thursday, October 31, exhibitor badges ordered online or onsite in excess of your company’s complimentary allotment are $90 USD per person. Non-Exhibiting Company (NEM) registration is $200 per person online or onsite, and is limited to 2 people from each company for no more than 2 years. Participants who have a featured vehicle in the Show, must register onsite for $40 USD each and are limited to 2 badges.

What are the qualifications to attend?

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You must work in the Specialty Equipment Aftermarket industry and you will be required to provide documentation. Documentation may include a business card (company name and address must correspond with information in your registration, and must include a job title), business license, tax registration certificate or business registration, recent paycheck stub, and/or business photo ID (must include company name, photo and your name).

Can the general public attend the SEMA Show?

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No. The SEMA Show is not open to the general public. The SEMA Show is a trade-only event and only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall. The following business categories do not qualify to attend: accounting firms, consumers, financial services/advisors/brokers/banks, freight providers, graphics companies (non-automotive), exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, promotional products companies, software companies (non-automotive specific), travel agencies or any non-automotive company. Those who do not qualify to attend the SEMA Show are invited to SEMA Ignited, the official SEMA Show after party where SEMA Show vehicles and excitement will be featured on Friday night upon conclusion of the Show.

How do I register for the SEMA Show?

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The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2019 SEMA Show, you can register for the Show at

2019 Show registration is now closed, and will re-open in the Spring. Please visit online at Select “ATTEND SHOW” in the Attendees box in the center of the screen, and follow the prompts to be alerted via email when registration opens.

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