WHY ATTEND?
The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.
Get UpdatesPlanning on attending SEMA Fest? Your SEMA Show badge does not provide access to the new motorsports, music and car culture festival. So visit SEMAFest.com to learn more and purchase tickets.
NEW PRODUCTS SHOWCASE
SEE NEW PRODUCTS
Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location in the North Hall of the Las Vegas Convention Center.
Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the SEMA Show has ended.
Questions? Call 909-396-0289 or e-mail newproducts@sema.org.
HOW IT WORKS

Scan Products using SEMA Show App

Capture the Product Descriptions, Images and Exhibitor Booth Number
BOOK YOUR TRAVEL AND LODGING
HOTEL BOOKING ALERT
Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.
Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.
SHOW EVENTS
Include these special Show events on your agenda and build your own custom plan with the complete events schedule.
SEMA AWARDS PRESENTATION
Location: Silver Drive, Outside Central Hall Entrance
Date Monday, October 30
Time: 5:00 p.m.–7:00 p.m.
The annual SEMA Awards, given to the top-trending vehicle models in multiple categories, will be presented Monday, October 30, the day before the SEMA Show officially opens. The awards are presented to innovative automakers for the SEMA Car of the Year, Full Size Truck of the Year, Mid-Size Truck of the Year, 4x4-SUV of the Year, Sport Compact of the Year and Electric Vehicle of the Year.
SEMA MONDAY REVEAL
Location: Central Hall, Booth #24401
Date Monday, October 30
Time: 5:30 p.m.–7:00 p.m.
SEMA Week kicks off with a celebration of excellence, by showcasing some of the Show's most high-profile vehicles created by renowned builders and celebrities from throughout the world. This red-carpet event offers media and attendees a glimpse at the aftermarket's future and what is next in the most advanced builds and designs.
SEMA SHOW KICK OFF BREAKFAST
Location: Westgate Paradise Event Center
Date Tuesday, October 31 – 8 am
Time: 7:30 a.m.
Start your Show experience with the latest innovations from new product award winners, as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community before the Show officially opens, plus see Ant Anstead, re-cap the build of the winning car from the Pikes Peak International Hill Climb.
THE MAIN STAGE EXPERIENCE, FEATURING TIM TEBOW
Location: West Hall W326
Date Thursday, November 2
Time: 1:00 p.m.
Star athlete, entrepreneur and philanthropist Tim Tebow will be sharing his "Mission-Possible" life message as part of the SEMA Show's professional development experience. Tebow is featured as a keynote speaker on the Main Stage, sharing fresh perspectives, innovative ideas and strategies. See the full education schedule here.
SEMA INDUSTRY AWARDS BANQUET
Location: Westgate Paradise Event Center
Date: Thursday, November 2
Time: 7:00pm Banquet: 6:00pm Reception - Westgate Palm Court
Join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends, networking, and an evening to remember. This once-a-year extravaganza provides the backdrop for several industry awards, and a few surprises! Looking for a host table? Contact Courtney Wright at courtneyw@sema.org to learn more.
GENERAL MEMBERSHIP MEETING
Location: North Hall, second-level N251
Date: Thursday, November 2
Time: 7:30 am
This meeting will provide SEMA Business Members with an exciting opportunity to network with other SEMA Business Members and learn about their association benefits and services, year-round business solutions and SEMA's latest initiatives. Complimentary refreshments will be provided. Attend to help fuel your business growth at the world's premier automotive trade event.
Active SEMA Business Members only.
RVSP today!
SEMA CRUISE—PRESENTED BY CTEK
Location:Silver Drive outside of Central Hall
Date: Friday, November 3
Time: 4:00pm
Vehicles from the 2023 SEMA Show begin parading out of the convention center at Show close—4:00 p.m. on Friday—thrilling thousands of fans who take to the grandstands along the route. Each year an impressive contingent of vehicles takes part in the SEMA Cruise—Presented by CTEK. The Cruise has become one of the Show's most anticipated events with attendance open to all!
SEMA FEST
Location:Las Vegas Festival Grounds
Date: Friday, November 3 and Saturday, November 4
Time: Gates open each day at 12:00 p.m.
A star-studded roster of musical talent, featuring performances by Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Walk the Moon and more. The event will also feature the hottest automotive brands and a full slate of immersive automotive lifestyle events, a consumer marketplace, delicious foods, world-class drifting, motorsports competitions and freestyle motocross.
Tickets sold separately from SEMA Show registration.
Visit www.SEMAfest.com to learn more and purchase.
SHOW FEATURES
Check out these featured Show areas anytime during Show hours.
REGISTERNEW PRODUCT SHOWCASE
Location: North Hall – Booth #10061
This dedicated section enables buyers to focus their efforts on the product innovations they need to see to keep their inventories fresh. Media attendees can also get a glimpse of the latest trends that will be shaping the marketplace today, and tomorrow. Download the mobile app to scan products, view photos, review detailed product info and find manufacturers' booths.
FUTURETECH STUDIO
Location: Central Hall, Booth #24401
Building on the foundation of last year's SEMA Electrified exhibit, we are excited to announce the debut of the SEMA FutureTech Studio. This immersive experience will feature technology spotlights, live education, product displays, and sponsor vehicles highlighting technologies that are advancing and redefining the performance aftermarket.
SHELL "PERFORMANCE UNBOUND" EXPERIENCE
Location:Silver Lot (Central Hall), Booth #81059
Step into the interactive Shell V-Power NiTRO+ booth to get up close and personal with the likes of Scott McLaughlin and many others. Engage with Shell's scientists about the fuel maker's new and improved premium gasoline. Plus, don't miss the chance to win fantastic prizes and giveaways throughout the week.
OPTIMA VILLAGE
Location: Bronze Lot (South Hall)
The return of the Optima Village will present another chapter in the storied history of this favorite Show Feature. Adding to the tire smoke in 2023 will be celebrity driver appearances and demonstrations, as well as amazing project vehicles from OPTIMA. The OPTIMA Village is shaping up to be one of the most action-packed parts of the SEMA Show!
BATTLE OF THE BUILDERS PRESENTED BY MOTHERS
Location: North Hall - Booth #10967
This unique program helps attendees, and millions following the action online, to spot trends and see the latest techniques of some of the world's most influential builders. The action unfolds throughout the week, with cameras following along to document the journey for a TV program set to air in January 2024.
FEATURE VEHICLE DISPLAYS
Location: Across the SEMA Show campus
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche , from cars to trucks to powersports. Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products.
SEMA GARAGE: ADAS, EMISSIONS, PRODUCT DEVELOPMENT
Location: Upper South Hall, Booth #36007
This feature offers an expanded exhibition of various tools and services related to ADAS technology, emissions compliance and product development, available through the SEMA Garage. Staff and industry partners will be on-site with interactive displays, demos, and knowledge to help SEMA members develop high-quality, robust and compliant products.
SEMA CENTRAL
Location: Grand Lobby
Each year, the hub of the Show is SEMA Central, showcasing interviews, content and connections from across the automotive aftermarket. This year, SEMA Central will expand to offer Show participants a more immersive industry experience than ever before. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities.
COLLISION REPAIR & REFINISH STAGE
Location: Upper South Hall, Booth #32145
Visit the SEMA Show Collision Repair & Refinish Stage where you can see free hands-on welding demos and I-CAR, SCRS and OEM presentations. Top experts will be on hand to answer your questions and lead interactive demonstrations on the collision repair industry. This interactive area will showcase the latest techniques and products being used in the market today.
OVERLAND EXPERIENCE
Location: Diamond Lot (West Hall), Booth #71000
New this year, the SEMA Overland Experience moves to an outside location to showcase the many products and solutions in the environment they were designed for. The specialized exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems all displayed among various exhibitors supporting the growing overlanding market.
ART WALK
Location: North Hall, Booth(s) #24857, #24957, #25057
Some of the industry's premier artists will be displaying their latest creations at the Art Walk. This unique show area is designed to showcase and celebrate car culture with a variety of mediums and displays. And don't miss the Chip Foose Experience, celebrating the work of the legendary builder and artist.
NETWORKING
GROW YOUR NETWORK
The SEMA Show is where connections are built. Network with exhibitors, industry leaders and celebrities from more than 140 countries and regions. Use the Show's mobile app to see lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
VIEW FULL SCHEDULE OF EVENTS DOWNLOAD APP
CONNECT WITH SEMA COUNCILS AND NETWORKS
This year's program includes fun receptions, happy hours, and meetings, all designed to help you advance your business and grow your network. You'll also meet face-to-face with others in the industry and build meaningful relationships that will lead to real results and quality connections.
VIEW CALENDAR AND RSVPEDUCATION
SEMA Show Education is the single most important week of the year to power a professional development plan for your business, and career.
There is something for everyone through 99 sessions and unique, immersive programs exploring the industry's most significant challenges and offering immediate takeaways.
Education Program Features
- Main Stage Experience – NEW!
- Featured Programs – NEW!
- 6 Education Tracks
- * 5 Partner Tracks
- Councils and Network Powered by Sessions
- Student Program
* Advanced registration and program fees required.
Plan for New Dates and Experiences
- Monday, November 4th – 1 – 4 pm
- Tuesday, November 5th – 9 am – 4 pm
- Wednesday, November 6th – 9 am – 4 pm
- Thursday, November 7th – 9 am – 4 pm
Review the full education schedule and start planning your customized agenda now!
MAIN STAGE EXPERIENCE

The SEMA Show 2023 "Main Stage Experience" features iconic personalities in the automotive industry - car enthusiasts, thought leaders, innovators, entertainers, and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and strengthen your business strategy. We aim to deliver an unforgettable immersive learning experience.
Wednesday, November 1st
Julia Landauer - 11:00 AM – North Hall (N258) Carolyn Jackson - 11:45 AM – North Hall (N258)Thursday, November 2nd
Willy T. Ribbs - 11:00 AM – North Hall (N258) Tim Tebow - 1:00 PM – West Hall (W322-327) Margaret Hoover - 3:00 PM – North Hall (N258)FEATURED PROGRAMS

The Featured programs at this year's Show are bigger and better than ever. You can sharpen your EV skills with Electric Vehicles 101, Presented by Legacy EV, or take your Marketing game to the next level, with the SEMA Digital Marketing Boot Camp. This year, we're also featuring Dale Carnegie Leadership Essentials, a Motor Trend Celebrity Showcase, SEMA's Women in Automotive Symposium, a Fireside Chat with Legendary Race Car Driver and DEI Ambassador for Formula One, Willy T. Ribbs, The Future of Automotive Fuel Technology seminar, and the SEMA Show General Session: The Main Stage Experience, Featuring Tim Tebow.
VIEW FEATURED PROGRAMS LISTSEMA TRACKS

This year's SEMA education tracks include something for everyone. With a wide array of content delivered among the 6 education tracks; 52 SEMA sessions; 47 partner sessions and 99 total sessions, you'll have every opportunity to engage learn new & current information, and grow your industry knowledge. Some of the education track topics include: Aftermarket Updates and Future Trends, Small Business Strategy, Sales and Marketing, Vehicle Technology and Electric Vehicles, Inside the Shop, Legal and Regulatory.
VIEW FULL TRACK LISTINGPARTNER TRACKS

The partner tracks for the 2023 SEMA Show are setting the stage for success. These tracks are additional resources to help build your skills and elevate your knowledge of the industry via engaging seminars; including: Six Part-Leadership Essentials for Today, Presented by Dale Carnegie, I-CAR Collision Repair Training; SCRS: Repairer Driven Education, TIA, Legacy EV and more.
VIEW PARTNER TRACKS LIST SESSIONS
POWERED BY COUNCILS AND NETWORKS
POWERED BY COUNCILS AND NETWORKS

This year's network powered education sessions are gearing up to feature insightful information, necessary to the future of the success of the automotive aftermarket. Covering a wide range of topics, like conflict management, about the thriving modern truck-performance segment, the current state of the hot-rod segment, Learn the difference between concourse and restomod, the potential impact of electric vehicles, and many other exciting topics.
VIEW SESSIONS LISTEDUCATION VIDEOS
SEMA Show Education is known as one of the industry's most rewarding professional development investments. Focusing on the industry's most significant challenges, each session has been designed to drive immediate takeaways. Over the coming months, 14 video recordings from the 2022 SEMA Show will be released for you to learn from, get inspired and feel empowered. Stay on top of what's relevant to helping your business, and you personally, succeed and prosper.
WATCH VIDEOS
SPEAKERS

The 2023 Show has lined up some of the biggest names in the world of car culture, racing, business, sports and entrepreneurship. This diverse range of speakers are set to present innovative and insightful keynote speeches and fireside chats, that are guaranteed to be informative, motivational and entertaining. Featuring world renown leaders like Tim Tebow, Willie T. Ribbs, and Margaret Hoover, this year's keynote speeches are set to leave you with greater knowledge of the industry, and a renewed sense of passion that can drive your business endeavors to greater heights.
VIEW LIST OF SPEAKERS
STUDENT PROGRAM
BRING YOUR STUDENTS TO THE SEMA SHOW
Learn how your school can attend the SEMA Show and why 200+ school are already participating. To select a registration method that works best for your school, click here and click on the orange "SEMA Students & Educators" box to begin.
The SEMA Show Student Program will be taking place on Wednesday, November 1st and Thursday, November 2nd. Additional program details and schedules can be found below or on the registration pages.
For more information please contact Chris Standifer at chriss@sema.org
SEMA CRUISE

SEE NEW TRENDS AND GET IDEAS
1,000+ vehicles are displayed in exhibitor booths and around the interior and exterior areas of the Las Vegas Convention Center. These vehicles showcase the industry's latest trends and newest technologies.
Use the SEMA Show mobile app to scan and learn more about the feature vehicles displayed throughout the Las Vegas Convention Center. With a simple scan of the vehicle QRcode discover the make, model, year, products installed, vehicle builder and connect to the exhibiting company sponsoring each vehicle.
Attend the SEMA Cruise Friday, November 8th. See more than 1,000 of the coolest vehicles on the planet in an organized parade exit the convention center at 4:00 p.m. on Friday. The sights and sounds are something you'll never forget.
TRANSPORTATION
Please note this site contains information for the 2023 SEMA Show. The information should be used for general planning purposes and will be updated in 2024.
SEMA Showgoers are encouraged to use hotel shuttles and the Las Vegas Monorail to get to and from the SEMA Show in Vegas, as parking will be impacted by construction at the Las Vegas Convention Center (LVCC) during the event. Free hotel shuttle service will be available to and from the LVCC and more than 45 hotels, and discounted tickets are available to Showgoers for the Monorail, which will operate at extended hours during SEMA Show week.
AIRPORT SHUTTLES
Shuttle service to Harry Reid International Airport will run every 30 minutes. The airport shuttles will pick up at the Bronze lot.
$10 per person (cash only). Pay at the bus.
Hours of Operation:
Thursday, 7:00 a.m.–6:30 p.m.
Friday, 7:00 a.m.–6:30 p.m.
Let the Las Vegas Monorail be your Transportation Solution! The Las Vegas Monorail provides a quick and reliable transportation alternative for leisure and business travelers on the Las Vegas Strip. Directly connected to several Strip resort hotels as well as the Las Vegas Convention Center, the Monorail is the easiest, fastest and most convenient way to get from one end of the Strip to the other in just minutes. Trains arrive every few minutes at each of our seven stations: MGM Grand Station, Horseshoe/Paris Las Vegas Station, Flamingo/Caesars Palace Station, Harrah's/TheLINQ Station, Boingo Station at Las Vegas Convention Center, Westgate Las Vegas Station and SAHARA Las Vegas Station. The system is open 7 a.m. to Midnight Monday, 7 a.m. to 2 a.m. Tuesday through Thursday and 7 a.m. to 3 a.m. Friday through Sunday.
The Las Vegas Monorail is offering SEMA Show attendees exclusive fare discounts. Purchase exclusive discounts at https://tix.lvmonorail.com/SEMA23 and Let your phone be your ticket to ride!
Skip the line and scan your phone right at the gate (paper tickets are still available at ticket vending machines and customer service desks on the station for full price). Use the Monorail to travel the Strip and to the convention without the hassles of traffic and wasted time. In minutes, Monorail riders can travel the Las Vegas Strip in a safe, clean, and climate-controlled environment.
The extended Show hours are:
- Monday, November 4th
6:00 a.m.–12:00 a.m. - Tuesday, November 5th – Thursday, November 7th
6:00 a.m.–2:00 a.m. - Friday, November 8th
6:00 a.m.–3:00 a.m.
Stations:
- MGM Grand Station
- Bally's/Paris Station
- Flamingo/Caesars Palace Station
- Harrah's/The LINQ Station
- Las Vegas Convention Center Station
- Westgate Las Vegas Resort & Casino Monorail Station
- SAHARA Las Vegas Station
Look for Monorail kiosks throughout the Las Vegas Convention Center and at participating hotels to purchase discounted tickets.
For more information and to purchase passes for Show week, visit https://tix.lvmonorail.com/sema2023 or call 702-699-8200.
Discounted Ride Passes:
- 24-Hour Pass: $13.45
- Two-Day Pass: $23.75
- Three-Day Pass: $26.96
- Four-Day Pass: $33.20
- Five-Day Pass: $40.05
- Seven-Day Pass: $51.75
There will be three designated transportation hubs where ride-sharing services, such as Uber or Lyft, and taxi will be able to drop-off and pickup quickly and easily.
- LVCC Blue Lot (east end of Grand Lobby, adjacent to Central Hall)
- LVCC Bronze Lot (south of South Hall)
- LVCC West Hall Transportation Lot (adjacent to West Hall)
There are three designated drop-off and pick-up areas.
- LVCC Blue Lot (east end of Grand Lobby, adjacent to Central Hall)
- LVCC Bronze Lot (south of South Hall)
- LVCC West Hall Transportation Lot (adjacent to West Hall)
Registered buyers (retailers/WDs/jobbers) who are SEMA members will be able to utilize the express taxi lines from the LVCC on Tuesday–Thursday, 2:00 p.m.–5:00 p.m. and Friday, 2:00 p.m.–4:00 p.m. For details regarding the express taxi lines for member buyers, visit the SEMA Member Central upstairs in the Grand Lobby. For more information, call the Nevada Taxicab Authority Dispatch at 702-668-4005.
The Las Vegas Convention Center also offers fast, convenient, free on-campus transportation!
Looking to travel around the Las Vegas Convention Center campus? Vegas Loop at the Las Vegas Convention Center quickly transports passengers throughout the 200-acre Las Vegas Convention Center campus in a fun and convenient way, free of charge. The system consists of two one-way, .8-mile-long tunnels built to accommodate all-electric Tesla vehicles driving at speeds of up to 35 mph. Four passenger stations offer convenient access between the new West Hall and the existing campus (North/Central/South Halls). Typical walk time between the West Hall to the existing North/Central Hall can take up to 25 minutes. The same trip on LVCC Loop takes approximately 2 minutes.
Attendees can access Vegas Loop at Las Vegas Convention Center via four stations:
- South Station – Adjacent to South Hall, this station is located above ground
- Central Station – Near the Central Hall Main Entrance, this station is located below ground and is accessible via escalator or elevator
- West Station – Adjacent to West Hall, this station is located above ground
- Riviera Station – At the North side of the West Hall closest to Elvis Presley Drive, with direct access to Resorts World. This station is located above ground.
The Vegas Loop has officially opened the Resorts World Passenger Station, providing direct access to and from the Las Vegas Convention Center. Riders can now access the Resorts World station from any of the Convention Center stations (South Station, Central station, West Station and Riviera Station).
There is currently no charge to travel between stations at the Convention Center or from The Convention Center to Resorts World Station. Visit lvloop.com/tickets to purchase tickets for rides departing from Resorts World. Hours of operation will vary based upon event calendar at the Las Vegas Convention Center.
The hours of operation for Vegas Loop during SEMA are as follows:
SEMA 2023 Loop Hours:
Sunday, November 3rd | 7:30am – 5:30pm |
Monday, November 4th | 7:00am – 8:00pm |
Tuesday, November 5th | 6:15am – 8:00pm |
Wednesday, November 6th | 6:15am – 8:00pm |
Thursday, November 7th | 6:15am – 8:00pm |
Friday, November 8th | 6:15am – 11:00pm |
Saturday, November 9th | 7:30am – 5:30pm |
The LV public bus service runs from downtown Las Vegas, to the LVCC, and to the Strip. Service starts at 7:00 a.m. on days with major conventions at the LVCC. Service includes 18 stops between the LV Premium Outlets in downtown, to the City Parkway, to the LVCC, to the Fashion Show Mall/Bellagio/Excalibur/Mandalay Bay and to South Strip Transfer Terminal. Visit www.rtcsnv.com for details.
Hours of Operation:
Daily:9:00 a.m.–12:30 a.m., approximately every 15 min.
Service starts at 7:00 a.m. on Show days.
Limited parking is available and rates are subject to change without notice. Plan in advance if you will be commuting to and from the Show in a personal vehicle. Updated parking information is available on www.SEMAShow.com, in the mobile app, or by calling the Las Vegas Convention and Visitors Authority at 877-VISITLV or 702-892-0711.
Limited parking at the following locations:
- Piero's Italian Cuisine Restaurant - $50
- 355 Convention Center Drive
- Renaissance Las Vegas Hotel - $50
- 3400 Paradise Road
- Las Vegas Marriott - $40
- 325 Convention Center Drive
- Courtyard by Marriott Las Vegas Convention Center - $40
- 3275 Paradise Road
- Springhill Suites by Marriott Las Vegas Convention Center - $40
- 2989 Paradise Road
- Westgate Las Vegas Resort & Casino - $40
- 3000 Paradise Road
INTERNATIONAL
Welcome International Visitors,
New products. New technology. New resources, connections, ideas and information. When it comes to delivering everything you need to fuel sales and grow your business, nothing performs like the SEMA Show. With attendees from over 140 countries, SEMA recognizes the importance and value that international buyers have at the SEMA Show. Listed below are just some of the resources that cater specifically to professionals from outside the United States.
Badge Pickup
International visitors are able to pick up their badges on-site at International Registration, where interpreters are on hand ready to assist.
Online FAQs
Translated in seven languages, visit the International FAQs page to access some of the most Frequently Asked Questions (FAQs).
SHOW VEHICLES

SEE NEW TRENDS AND GET IDEAS
1,000+ vehicles are displayed in exhibitor booths and around the interior and exterior areas of the Las Vegas Convention Center. These vehicles showcase the industry's latest trends and newest technologies.
Use the SEMA Show mobile app to scan and learn more about the feature vehicles displayed throughout the Las Vegas Convention Center. With a simple scan of the vehicle QRcode discover the make, model, year, products installed, vehicle builder and connect to the exhibiting company sponsoring each vehicle.
SEMA CRUISE
Attend the SEMA Cruise Friday, November 8th. See more than 1,000 of the coolest vehicles on the planet in an organized parade exit the convention center at 4:00 p.m. on Friday. The sights and sounds are something you'll never forget.
SHOW APP
The 2023 SEMA Show Mobile App is now available for download.
Mobile app features include:
- Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle's QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle's year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle.
- Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
- My Schedule: Create a schedule to keep track of the events you wish to attend.
- New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor's booth on the Show floor.
- Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
- Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
- Exhibitors: Look up all 2021 SEMA Show exhibitors by name, Show section or product category.
- Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
- Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
- Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
SHOW NEWS
SEMA SHOW FRIDAY EXPERIENCE
NOW ON SALE!
Ticket Price: |
$70.00 prior to Friday, October 28, 2023 |
$100.00 Following October 28, 2023 DEADLINE |
|
Friday Show Hours: |
9:00 a.m. – 4:00 p.m. |
FRIDAY ONLY access for two events with the purchase of this one ticket.
The SEMA SHOW Friday Experience offers the automotive enthusiast an experience like no other! The SEMA Show is the best place to see the newest automotive performance products and to discover the latest product and vehicle trends.
- FRIDAY ONLY access to the SEMA Show floor between 9:00 a.m.-4:00 p.m.
- No one under 16 years of age may access the SEMA Show
- Each person must pick up their own ticket. You may not send anyone else in your place. NO EXCEPTIONS. Please be prepared to show a valid government-issued photo ID when picking up your ticket. The name on your photo ID must match the name on this confirmation.
- SEMA SHOW Friday Experience tickets may ONLY be picked-up on Friday, November 8th between 7:30 a.m.-4:00 p.m. at SEMA Show Registration - NO EXCEPTIONS
SEMA SHOW KICK OFF BREAKFAST

Location: Westgate Paradise Event Center
Date Tuesday, October 31
Time: 8:00 am
Start your Show experience with the latest innovations from new product award winners as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community before the Show officially opens.
SEMA INDUSTRY AWARDS BANQUET

Location: Westgate Paradise Event Center
Date: Thursday 11/2
Time: 6:00pm Reception | 7:00pm Banquet
Be legendary and join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends, networking, and an evening to remember. This once-a-year extravaganza also provides the backdrop for the presentation of several SEMA industry awards that include:
- Chairman's Service Award
- Content Creator of the Year
- Gen-III Innovator of the Year
- Person of the Year
Along with a special presentation of the Robert E. Petersen Lifetime Achievement Award.
Tickets are required, learn more and get involved.
TICKETS REQUIRED - PURCHASE NOW
Host tables are available for $2,000. Host companies receive a prime seating location and a 30-second commercial spot played during the banquet's spectacular program. Contact Courtney Wright at courtneyw@sema.org to learn more.


THANKS FOR A GREAT SHOW!
See you next year - November 5 -8, 2024
THANKS FOR A GREAT SHOW!
See you next year - November 5 -8, 2024
Please note portions of this site contain information for the 2023 SEMA Show. The information should be used for general planning purposes and will be updated in 2024.
WEST HALL
Restyling & Car Care Accessories
Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.
Powersports & Utility Vehicles
This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.
Trucks, SUVs & Off-Road
Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground.
Restyling & Car Care Accessories
Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.
Powersports & Utility Vehicles
This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.
Trucks, SUVs & Off-Road
Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.
NORTH HALL
First-Time & Featured Exhibitors
Business Services
Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.
Mobile Electronics & Technology
This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.
First-Time & Featured Exhibitors
Business Services
Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.
Mobile Electronics & Technology
This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.
CENTRAL HALL
Racing & Performance
More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.
Hot Rod Alley
With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles.
Restoration Marketplace
This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.
Racing & Performance
This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.
Hot Rod Alley
In this section you will find products and services for street rods, hot rods and early-production vehicles.
Restoration Marketplace
This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.
SOUTH HALL UPPER
Collision Repair & Refinish
Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.
Tools & Equipment
This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.
Collision Repair & Refinish
Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.
Tools & Equipment
This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.
SOUTH HALL LOWER
Global Tire Expo
This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.
Wheels & Accessories
Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.
Global Tire Expo
This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.
Wheels & Accessories
Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.
FAQ
FREQUENTLY ASKED QUESTIONS
The SEMA Show is a trade-only event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall.
The following business categories do not qualify to attend:
- Accounting firms
- Any non-automotive-affiliated company
- Attorneys/law firms
- Consumers
- Exhibition industry service companies
- Freight providers/Transportation companies/Towing companies
- Graphics companies – non-automotive
- Insurance agents
- Modeling agencies/agents
- Printers
- Packaging companies
- Promotional products companies
- Software companies
- Travel agencies/agents
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please email us at semashow@sema.org or call us at (909) 396-0289. We welcome and encourage all feedback and suggestions from our patrons with disabilities. We will do our best to assist you and address your accessibility needs.
We require proof that your business or the employer you work for is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:
- A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
- A current and valid business license
- A current and valid tax registration certificate or business registration
- Recent paycheck stubs (from an automated payroll system)
- Business photo ID (must include company name, photo, and your name)
If you registered and were approved for last year's Show and have not changed your company, job title, or contact information—such as your telephone number, address, or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.
The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail.
To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 27th, and international pre-reg deadline of September 16th.
No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.
No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH or CHECK will NOT be accepted on-site. No Exceptions.
There are several options available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show app to select the products you wish to learn more about. This information will remain in your Show app to reference throughout the year. Additionally, you can still check out a scanner to select items then receive a print-out and email, including photos as well as links to high-res photos of the products that can be downloaded.
Tickets for the special events and educational sessions are available when registering for the Show online. If you have already registered, you may return to your personal dashboard and add a session or special event. Please be prepared to provide credit card information online if payment is required.
SEMA Fest will be open to everyone and bring the full spectrum of automotive passions together in an accessible, awesome celebration of car culture. Features will include top music and entertainment, car show & cruise, VIP experiences, craft food, celebrities, and motorsports. For additional information for SEMA Fest and to sign up for festival updates updates please visit www.semafest.com
A map and list of 2023 SEMA Show exhibitors is available at www.semashow.com/floorplan. Use "Search the Show" option on the top of this page for the exhibitor list. The 2024 SEMA Show Floorplan will be available in the Summer of 2024.
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.
In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting, or working our Event. The handler/owner of the service animal is responsible for the care and supervision of their animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).
The use of the above items are NOT allowed on the Las Vegas Convention Center property, this includes the surrounding lots as well as roadways and walkways within the Las Vegas Convention Center campus. This includes all non-ADA-approved mobility devices. These devices are subject to confiscation and returned at the end of the Show (after the SEMA Cruise).
Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:
- Must be bringing a minimum of one (1) student to the SEMA Show.
- Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
- Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
- A photo of a current school-issued staff I.D.
- A photo of a current school-issued business card.
- URL link to official contact information in online staff/faculty directory.
- Two (2) recent paycheck stubs (from an automated payroll system)
School Group Requirements:
- One (1) school official is required to supervise every five (5) students in their group.
- Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
- Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
- Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
- Spouses are eligible to attend if serving as student chaperone.
- Click here to begin a new school group request application
Students: 18–20 years of age:
- Per trade-show policy, students must be 18 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
- Must be enrolled in an accredited high school, college, or university, or be a 2024 high school, college or university graduate.
- Must be interested in learning about careers in the automotive aftermarket industry.
- Must be accompanied by a school official or school-approved chaperone.
Students: 21 years of age or older:
- Must be enrolled at an accredited college or university or be a 2024 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
- Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
- Must submit current school ID and driver's license/identification card.
- Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
- Click here to begin a professional student application
Market research is not permitted to be conducted at the SEMA Show.
If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as a NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two people, attending no more than two shows.
Fireworks, firearms, explosives, and weapons of all kinds, including replicas, are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas, and prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.
The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail.
To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 27th, and international pre-reg deadline of September 16th.
We require proof that your business or the employer you work for is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:
- A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
- A current and valid business license
- A current and valid tax registration certificate or business registration
- Recent paycheck stubs (from an automated payroll system)
- Business photo ID (must include company name, photo, and your name)
If you registered and were approved for last year's Show and have not changed your company, job title, or contact information—such as your telephone number, address, or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.
Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Beginning Saturday, September 30th attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each Show. (Note: AAPEX exhibits are not open on Friday, November 8th, but the SEMA exhibits are open on Friday.)
Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 30th. Starting July 1st, exhibitor badges ordered online over company's allotment are $60 USD per person. On Thursday, October 26th, exhibitor badges ordered online or on-site over your company's complimentary allotment are $120 USD per person.
Non-Exhibiting Company (NEM) registration and Financial Investment Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years.
Participants who have a featured vehicle in the Show, must register on-site for $60 USD each and are limited to two badges.
Lost or forgotten badges may be reprinted on-site 1x only for a fee of $120 USD per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Companies (FIN) badge is $200 USD per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH or CHECK will NOT be accepted on-site. No Exceptions.
If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.
If you have previously registered as a Show attendee and want to re-register, you will NOT need a password to access your alumni record. We do not keep passwords in the system from year to year. Each year registrants are required to create and enter a new password. Please follow the steps below if you have registered in the past and would like to register for 2024.
- Visit www.semashow.com
- Click on "ATTEND"
- Click on "REGISTER NOW!"
- Click on "ATTENDEE"
- Go to the NEW REGISTRATION box and click on "Register"
- Scroll to the bottom of the webpage and select which Show(s) you will be attending
- Enter your company and the email address you used to register in the past
- Click on "Register with my email/Company"
The system will pull up your alumni registration information- once you are in you will be able to create your new personal password.
No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.
No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.
The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member, hobbyist, collector, or car enthusiast, you do not qualify to receive a badge.
Attendee badge mailing will begin in mid-August and will continue through October. You MUST be registered and APPROVED to attend before the deadlines below to have your badge mailed. If you miss the mailing deadline for your region, you may still register online, but your badge will not be mailed. You will need to print out your barcode confirmation and bring it to one of the Barcode Express Registration locations in the Las Vegas Convention Center; present your photo ID, and your badge will be printed out.
Note: International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be printed out on-site upon presenting an official, government-issued photo ID (such as a valid passport or driver's license).
International mailing deadline: Friday, September 13th, 2024
Domestic (USA and Canada) mailing deadline: Friday, September 27th, 2024
You may check your approval status and see if your badge has mailed by logging on to your attendee dashboard.
REGISTRATION SERVICES ARE NOT AVAILABLE INSIDE THE WESTGATE HOTEL.
SEMA Show Registration is located on the East Side of Lower South Hall with a satellite Registration on the first floor of West Hall
Full-Service Registration, including:
- Feature Vehicle
- Exhibitor (international & domestic)
- NEM (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show)
- Buyer/Non-Buyer, onsite registration requiring qualification and payment (domestic and international)
- Pre-Registered Will Call – Badge print, badge re-print and corrections.
- Pre-Registered Barcode Express badge pick up (Must present personalized bar code confirmation printed out or on mobile phone); and
NOTE: Media must collect their badge on-site in the Media Center located in South Hall Upstairs, Room S219-S223, in the Las Vegas Convention Center.
Main Registration Hours:
- Thursday, Oct. 31: 8:00 am -5:00 pm (Exhibitors Only)
- Friday, Nov. 1: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, Nov. 2: 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, Nov. 3: 8:00 am -5:00 pm
- Monday, Nov. 4: 7:30 am - 5:00 pm
- Tuesday, Nov. 5: 7:00 am - 5:00 pm
- Wednesday, Nov. 6: 7:30 am - 5:00 pm
- Thursday, Nov. 7: 7:30 am - 5:00 pm
- Friday, Nov. 8: 7:30 am - 2:00 pm*
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
SEMA Friday Experience Registration Hours
- Fri. November 8th: 7:30am – 3:30pm
Pre-registered Barcode Express Registration Locations:
ALL barcode express registration locations are ONLY for those who have PRE-REGISTERED; have been approved to receive a badge; and have a personalized bar code confirmation (either printed out or on their mobile phone) to have their badge printed. Registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) to have their badge printed.
No new registrations or changes requiring payment may be completed at these barcode express locations. Even if pre-registered, Media must go to the Media Center room S219-S223, South Hall upper level and NEMs (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show) to lower South Hall EAST to have their badges printed out.
Barcode Express Registration: West Hall W102
West Hall W102 Pre-Registered Barcode Express Registration Hours
- Thursday, Oct. 31: 8:00 am -5:00 pm (Exhibitors Only)
- Friday, Nov. 1: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, Nov. 2: 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, Nov. 3: 8:00 am -5:00 pm
- Monday, Nov. 4: 7:30 am - 5:00 pm
- Tuesday, Nov. 5: 7:00 am - 5:00 pm
- Wednesday, Nov. 6: 7:30 am - 5:00 pm
- Thursday, Nov. 7: 7:30 am - 5:00 pm
- Friday, Nov. 8: 7:30 am - 2:00 pm*
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the pre-registered barcode express locations. The name on the photo ID must match the name on the badge.
EXHBITOR Barcode Express Registration Locations:
Exhibitor Barcode Express locations are for PRE-REGISTERED Exhibitor badge HOLDER pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their badge holder. NEW exhibitor registrations cannot be processed at these exhibitor barcode express registration desks.
Exhibitor Barcode Express Registration: Lower South Hall WEST and Grand Lobby
Exhibitor Barcode Express Registration Hours:
- Thursday, Oct. 31: 8:00 am -5:00 pm (Exhibitors Only)
- Friday, Nov. 1st: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, Nov. 2nd: 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, Nov. 3rd: 8:00 am -5:00 pm
- Monday, Nov. 4th: 7:30 am - 5:00 pm
- Tuesday, Nov. 5th: 7:00 am - 5:00 pm
- Wednesday, Nov. 6th: 7:30 am - 5:00 pm
Note: Each person must pick up their own badge. Registrants may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. Registrant should be prepared to show a valid government-issued photo ID when picking up their badge at any of the barcode express locations. The name on the photo ID must match the name on the badge.
Contact Customer Service Monday–Friday, 9:00 a.m.–6:00 p.m., CST, toll free at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.
You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.
Pre-show, EXHIBITORS may only register online via their designated key contact. On-site registration is $120 USD per person. We strongly encourage you to pre-register online to save time, and money and receive your badge in the mail if completed prior to domestic pre-reg deadline of September 27th, and international pre-reg deadline of September 16th.
The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show management verify that everyone in attendance is involved in the automotive industry. If you have any questions or concerns, you may contact SEMA Show Management at 909-396-0289.
No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.
If it says, "only two (2)" that means the system recognizes your company's name as a Non-Exhibiting Manufacturer (NEM). If you have any questions about what it means to have NEM status, contact SEMA Show Management at regmgr@sema.org or phone 909-396-0289.
Please email Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call toll-free, 866.229.3687, Monday-Friday, 9 am-6 pm, Central Time. International callers, please dial +1.224.563.3154.
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll-free at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers, dial direct +1-224-563-3154.
You will receive a confirmation by email with your identification number. You can also determine your registration status online at "registration look-up" at www.semashow.com/register.
As you register, the system will ask you if you wish to register another employee – follow the prompts to register the individual. If you have already completed your registration, you can use your confirmation email to return to your registration dashboard and click on "Add another." Note that each person may be required to provide qualification materials.
As you register, the system will ask you if you wish to register another employee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse later, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation (such as a marriage or civil union license or certificate or any utility bill showing both names and the same address (please feel free to redact any personal information) or picture of both ID's if address is the same) verifying your legal marriage or civil union to the person you register as a spouse. Friends, colleagues, consumers, guests, and other family members are not allowed to attend as your spouse.
No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. SEMA Show is a trade industry-only event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.
No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 USD each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration in the Main Registration area in the Las Vegas Convention Center to register up to two (2) people, maximum, per vehicle. (Spouses are included in the 2.)
If you have been denied registration, it may be because you are listed in the system as a member of one of the categories that SEMA/AAPEX does NOT permit to attend, or you did not provide the correct paperwork requested. In that case, email regmgr@sema.org with your name, company, and website. You will be contacted and given the opportunity to explain your situation. Or if you would prefer to speak with someone directly, contact SEMA Show Management at 909-396-0289.
If you were denied registration, enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 8th ONLY.
Please email regmgr@sema.org or call Show Department at 909-396-0289 to speak to SEMA Show Management directly.
Badges must be worn at all times in the AAPEX and the SEMA Show areas.
No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person on-site, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.
No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at the Venetian Expo & Caesar's Forum and is not open on Friday, November 8th. The AAPEX Show is open Tuesday–Thursday, November 5th – November 7th. See www.AAPEXShow.com for more information on their event.
Because each case is different, email regmgr@sema.org or phone 909-396-0289, and someone will assist you.
Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 USD per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Company (FIN) badge is $200 USD per badge. You may not have anyone else's badge reprinted on-site but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration area in the Las Vegas Convention Center to pay the fee and have your badge reprinted.
When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.
*Show Management includes AAPEX Show Management (Auto Care Association, MEMA and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association - SEMA - 909/396-0289).
Educators, counselors and administrators employed by accredited high schools (grades 10–12), colleges or universities:
- Must be bringing a minimum of one (1) student to the SEMA Show.
- Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
- Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
- A photo of current school-issued staff I.D.
- A photo of current school-issued business card.
- URL link to official contact information in online staff/faculty directory.
- Two (2) recent paycheck stubs (from an automated payroll system).
School group requirements:
- One (1) school official is required to supervise every five (5) students in their group.
- Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
- Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
- Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
- Spouses are eligible to attend if serving as student chaperone.
- Click here to begin a new school group request application
Students: 18–20 years of age:
- Per trade-show policy, students must be 18 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
- Must be enrolled in an accredited high school, college or university, or be a 2023 high school, college or university graduate.
- Must be interested in learning about careers in the automotive aftermarket industry.
- Must be accompanied by a school official or school-approved chaperone.
Students: 21 years of age or older:
- Must be enrolled at an accredited college or university or be a 2023 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
- Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
- Must submit current school ID and driver license/identification card.
- Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
- Market research is not permitted to be conducted at the SEMA Show.
- Click here to begin a professional student application
- SEMA Show badges are FREE for educators and students participating in the Student Program. SEMA waives the $40 entrance fee and provides complimentary non-buyer/educator and non-buyer student badges.
- Non-buyer educator and student badges permit access to the SEMA and AAPEX Shows for all days that the shows are open, free-to-attend SEMA Show educations seminars and free-to-attend special events and networking receptions:
- SEMA Show: Tuesday, November 5th – Friday, November 8th, 2024.
- AAPEX Show: Tuesday, November 5th –Thursday, November 7th, 2024.
- Educators, counselors and administrators who are employed by accredited high schools (grades 10–12) colleges or universities may be eligible to register as "Attendee Non-Buyers" under the "Association/Education/Government" category and pay the registration fee of $40 USD per person until Friday, June 30th. Starting July 1st registration online increases to $60 USD per person. Starting Friday, September 27th registration online or onsite increases to $120 USD per person.
- We encourage you to participate in the SEMA Show Student Program special events to explore opportunities to coordinate school groups in the future and share the benefits of student attendance to the SEMA Show with your fellow school officials.
- Click here to begin an individual instructor registration
- SEMA partners with all major hotel groups in Las Vegas to secure the best rates for SEMA Show attendees. Hotel accommodations vary in cost according to property and amenities.
- SEMA has also partnered with Alaska, Delta and United Airlines to secure discounted airfare for SEMA Show attendees.
- Visit the SEMA Show Travel & Lodging website listed below for more information.
- SEMA has partnered with our official SEMA Show housing provider, OnPeak, to provide room blocks at the Circus Circus Hotel & Resort and Excalibur Hotel & Casino exclusively for schools with large student groups.
- Please note that per Nevada gaming laws, many casino/hotels require guests to be 21 years of age or older to be eligible to make room reservations; check-in to hotel rooms and receive room keys; and apply payment toward hotel accommodations.
- Please contact the hotel properties directly to find out their specific reservation and check-in requirements.
- Visit our websites to view options and reserve your hotel and airline reservations:
- Student Program Welcome Kickoff
Wednesday, November 1 | 9:00 AM – 10:00 AM | LVCC, West Hall, W326
- Student Networking & Scholarship Roundup
Wednesday, November 1 | 10:15 AM – 11:15 AM | LVCC, West Hall, W326
- Gear Up Girl Networking Event
Wednesday, November 1 | 4:30 PM - 5:30 PM | W210 Entryway
Female students and school officials only.
- Student Program Industry Networking Breakfast
Thursday, November 2 | 8:00 AM – 9:30 AM | LVCC, West Hall, W326