The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see the newest automotive performance products, discover the latest product and vehicle trends, and develop essential skills by attending any of the free education sessions – all of which are led by top industry professionals.




Network with exhibitors, industry leaders and celebrities. Previous celebrity appearances have included Jay Leno, Neil Young, Chip Foose, John and Ashley Force, and many network and cable TV show automotive personalities.

Use the Show's mobile app to see lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.


Use the November SEMA New Show Directory issue, SEMAShow.com and the 2020 SEMA Show Mobile App to contact and set-up meetings with exhibitors/vendors of interest before arriving at the Show. Once at the Show, use the mobile app's step by step directions see the latest new product innovations from any of the Show's 2,400 exhibitors. Don't forget to visit the exhibitors that manufacture your favorite products from the New Products Showcase.


Expand your sales network globally to boost your profits and diversify your business opportunities.




70+ free and 30+ paid education sessions give attendees an opportunity to sharpen their skills, boost their knowledge of the latest industry trends and learn about the latest business best practices.

The 2020 SEMA Show Call for Speakers is Now Open

The SEMA Show provides an unparalleled platform for innovative thinkers to share their ideas, technologies and industry expertise. We are now accepting proposal submissions that reflect current trends, ideas and discoveries within the automotive aftermarket industry.





Visit the New Products Showcase to discover more than 3,000 of the latest exhibitor products displayed in one location on the Skybridge of the Las Vegas Convention Center.

Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2020 show has ended.

SEMA Show also offers free scanners available at designated booths in the showcase. After you have scanned the latest products, make your way to the "Scanner Return" desk and instantly receive a printout of all the products you scanned.

Questions? Call 909-396-0289 or e-mail newproducts@sema.org.


Browse Products

Scan Products using SEMA SHOW App or Available Handheld Scanners

Capture the Product Descriptions, Images and Exhibitor Booth Number





1,500 vehicles are displayed in exhibitor booths and around the interior and exterior areas of the Las Vegas Convention Center. These vehicles showcase the industry's latest trends and newest technologies.

Use the Show mobile app's new interactive feature that gives users detailed information on featured vehicles displayed throughout the Las Vegas Convention Center including make and model, information on the exhibitor displaying the vehicle and a list of products installed on the vehicle.




Click on the hall areas of the map below to view the SEMA Show floorplans.


First Time & Featured Exhibitors

Located in the Westgate Las Vegas Resort & Casino, the First Time & Featured Exhibitors is a one-stop shop to all new and innovative brands.


Collision Repair & Refinish

More than 200 exhibitors will be displaying products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


Mobile Electronics & Technology

This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


Restyling & Car Care Accessories

Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


Tools & Equipment

Featuring a wide variety of products more than 200 exhibitors will be featuring shop tools and equipment, uniforms and other supplies.


Racing & Performance

More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


Restoration Marketplace

This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.


Hot Rod Alley

With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles.


Located in the Racing Annex, this section was created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show. This area showcases companies and is a one-stop shop to all new and innovative brands.


Trucks, SUVs & Off-Road

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground.


Powersports & Utility Vehicles

This section of South Hall-Upper features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


Business Services

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


First Time & Featured Exhibitors

Created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show, this is a one-stop shop to all new and innovative brands.


Global Tire Expo

This section of Lower South Hall features more than 200 exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


Wheels & Accessories

Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.


First Time & Featured Exhibitor

Created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show, this is a one-stop shop to all new and innovative brands.





Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.

Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.


Such companies to avoid, as they are not affiliated with the SEMA Show include:

  • Book My Rooms, LLC
  • Convention Housing Management
  • Convention Expo Travel
  • Elite Corporate Planners
  • Exhibition Housing Services
  • Expo Housing
  • Global Housing Management (GHM Travel)
  • HDMC Group
  • IEP Group
  • International Events
  • Le Company LLC
  • Skyline Housing
  • TradeShow Housing
  • WholesaleTravelPlanners
  • Exhibition Reserve


SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2020 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

Alaska Airlines:

  • Discount: 7% off published fares
  • Valid Travel Dates: October 27 – November 10. To make airline reservations
  • Online Reservations: www.alaskaair.com and enter discount code ECMD130
  • Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

Delta Airlines

  • Discount: Ranges from 5%–10% on full/unrestricted airfares to 2020 SEMA Show applicable to United States-Canada-originating passengers only..
  • Valid Travel Dates: October 29 – November 11, 2020.
  • Online Reservations: www.delta. com and enter the Meeting Event Code NY336 in the box provided on the Book A Flight page.
  • Phone Reservations: Delta Meeting Network Reservations at 1-800- 328-1111, no service fee applied to phone reservations.

United Airlines

  • Discount: 5% or more.
  • Valid Travel Dates: October 31 – November 9, 2020.
  • Online Reservations: www.united. com and enter your offer code ZJCT820881 in the Promotions and Certificates box when searching for your flights.
  • Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 820881, Z Code: ZJCT. Please note that a service fee will be collected per ticket when booking by phone.





Welcome International Visitors,

New products. New technology. New resources, connections, ideas and information. When it comes to delivering everything you need to fuel sales and grow your business, nothing performs like the SEMA Show. With attendees from over 140 countries, SEMA recognizes the importance and value that international buyers have at the SEMA Show. Listed below are just some of the resources that cater specifically to professionals from outside the United States.

Among the international services available to SEMA Show attendees are:

Online Registration

The online registration site includes comprehensive information for international visitors. A designated "International Resources" under the "Attendees" tab features basic information about the Show in seven different languages. An "International Travel Support" tab is also available at www.semashow.com/register to connect visitors from key countries to travel information specific to their location. The online registration form allows international buyers to seamlessly generate personalized Letters of Invitations that can be used for requesting visas. Click here to access show registration.

Badge Pickup

International visitors are able to pick up their badges on-site at International Registration, where interpreters are on hand ready to assist.

Center for International Commerce (CIC)

Centrally located within the Las Vegas Convention Center, the Center for International Commerce (CIC) is a valuable resource for SEMA Show exhibitors and international buyers. SEMA international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include Arabic, French, German, Spanish, Chinese, Japanese and Portuguese . Complimentary private meeting rooms, lounge areas, and complimentary Wi-Fi are also available in the CIC.

Networking International Happy Hour

The SEMA Show also plays host to the International Happy Hour. With 1,000 international buyers, exhibitors and media, the event is the world's largest international networking gathering of specialty-equipment companies. For more information, contact Kristin Atwan at kristina@sema.org.

Online FAQs

Translated in seven languages, visit the International FAQs page to access some of the most Frequently Asked Questions (FAQs).

For more information about programs and services available to international visitors at the SEMA Show, contact Kristin Atwan at kristina@sema.org.

Select a language:


Bienvenue à vous, visiteurs internationaux!

De nouveaux produits. De nouvelles technologies. De nouvelles ressources, rencontres, idées et informations. Quand il s'agit de vous fournir tout ce dont vous avez besoin pour stimuler vos ventes et vos activités, le SEMA Show n'a pas d'égal. Accueillant des visiteurs originaires de plus de 140 pays, SEMA reconnaît l'importance de cette présence internationale au salon. Vous trouverez ci-dessous quelques-unes des ressources qui s'adressent spécialement aux professionnels venus de l'étranger.

Les services mis à la disposition des visiteurs internationaux du SEMA Show sont :

Inscription en ligne
Le site d'inscription en ligne fournit des renseignements détaillés destinés aux visiteurs internationaux. L'onglet « Visiteurs internationaux » présente des renseignements sur le salon en sept langues. Un autre onglet, « Assistance voyage pour les visiteurs internationaux », permet aux visiteurs des principaux pays étrangers d'obtenir des renseignements sur les réservations de voyage spécifiques à leur pays. Le formulaire d'inscription en ligne permet aux acheteurs internationaux de générer facilement des lettres d'invitation personnalisées qui peuvent servir à la demande de visas. Cliquez ici pour accéder à la page d'inscription au salon.

Récupération des badges
Les visiteurs internationaux pourront obtenir leur badge sur place, au guichet d'inscription internationale, où des interprètes se tiendront à leur disposition pour leur prêter assistance.

Centre du commerce international
Situé au cœur du Las Vegas Convention Center, le centre du commerce international (Center for International Commerce ou CIC) est une précieuse ressource pour les exposants du SEMA Show et les acheteurs internationaux. Ils y trouveront le personnel international du SEMA ainsi qu'une équipe d'interprètes pour faciliter les conversations bilingues dans les principales langues étrangères, telles que l'allemand, le français, l'espagnol, le chinois, le japonais et le portugais. De plus, des salles de réunion privées, des salons et l'accès à Internet en Wi-Fi sont disponibles gratuitement au CIC.

Réseautage – Cocktail international
Le SEMA Show organise un cocktail pour ses visiteurs internationaux. Accueillant 1 000 acheteurs, exposants et membres des médias internationaux, ce cocktail constitue le plus grand rassemblement d'entreprises d'équipements spécialisés du monde. Les plus grands médias des principaux marchés internationaux seront également présents.

FAQ en ligne
Traduite en sept langues et accessible ici, la page d'inscription permet de consulter les questions les plus fréquentes et leurs réponses.

Pour en savoir plus sur les programmes et services offerts aux visiteurs internationaux du SEMA Show, contactez Kristin Atwan à kristina@sema.org.  

Damos la bienvenida a los visitantes internacionales

Nuevos productos. Nueva tecnología. Nuevos recursos, contactos, ideas e información. Cuando se trata de ofrecer todo lo que usted necesita para promover sus ventas y expandir sus negocios, nada se compara con el SEMA Show. Con asistentes de más de 140 países, SEMA reconoce la importancia y el valor de los compradores internacionales en el SEMA Show. A continuación se enumeran algunos de los recursos específicamente diseñados para los profesionales de fuera de los Estados Unidos.

Entre los servicios internacionales disponibles para los asistentes al SEMA Show, se cuentan los siguientes:

Inscripción en línea
El sitio de inscripción en línea incluye información completa para los visitantes internacionales. Una pestaña denominada "International Visitor" (Visitante internacional) contiene información básica sobre la feria en siete idiomas diferentes. La pestaña "International Travel Support" (Soporte de viajes internacionales) también está disponible para conectar a los visitantes de países clave con información de viaje específica para cada ubicación. El formulario de inscripción en línea permite a los compradores internacionales generar perfectas cartas de invitación personalizadas, las cuales se pueden utilizar para solicitar visas. Haga clic aquí para acceder a la página de inscripción en la feria.

Retiro de credenciales
Los visitantes internacionales pueden recoger sus credenciales en el mostrador de inscripción internacional de la feria, donde contarán con intérpretes para brindarles asistencia.

Centro para el Comercio Internacional (CIC)
Con una ubicación céntrica en el Las Vegas Convention Center, el Centro para el Comercio Internacional (CIC) es un valioso recurso para los expositores y compradores internacionales que concurren al SEMA Show. El personal internacional de SEMA estará a su disposición en el CIC, al igual que un equipo de intérpretes para ayudar en la comunicación bilingüe en los idiomas clave (alemán, francés, español, chino, japonés y portugués). En el CIC también encontrará salones de cortesía para reuniones privadas, salas de estar y conexión Wi-Fi sin cargo.

Contactos – International Happy Hour
El SEMA Show también es el anfitrión del International Happy Hour. Con la asistencia de más de 1000 compradores, expositores y medios de comunicación internacionales, el evento es el mayor encuentro de contactos internacionales en todo el mundo para empresas de equipos especiales. También estarán presentes importantes medios de comunicación internacionales, provenientes de los principales mercados en el extranjero.

Preguntas frecuentes en línea
Para acceder a algunas de las preguntas más frecuentes (FAQ), visite la página de inscripción, disponible en siete idiomas.

Para más información sobre los programas y servicios que estarán a disposición de los asistentes internacionales al SEMA Show, sírvase comunicarse con Kristin Atwan enviando un mensaje de correo electrónico a kristina@sema.org

أهلاً بزوارنا الدوليين،

منتجات جديدة. تقنيات جديدة. موارد جديدة، روابط، أفكار ومعلومات. عندما يلزم تسليم كل ما تحتاجه لدعم المبيعات وتنمية إعمالك لا شيء ينجز مثل معرض SEMA. بزواره الوافدين من أكثر من 140 دولة، يدرك معرض SEMA أهمية وقيمة المشترين الدوليين في المعرض. مدرجاً أدناه بعض الموارد التي تهم بشكل خاص المحترفين من خارج الولايات المتحدة.

من بعض الخدمات الدولية المتوفرة لزوار معرض SEMA:

التسجيل عن طريق الانترنت
يشمل الموقع الالكتروني للتسجيل على معلومات شاملة للزوار الدوليين. هناك صفحة خاصة للزوار الدوليين ?International Visitors? توفر معلومات أساسية عن المعرض بسبعة لغات مختلفة. كما هناك أيضاً صفحة لدعم السياحة الدولية "International Travel Support" لوصل الزوار القادمين من دول رئيسية بمعلومات سياحية مخصصة لمواقعهم. يتيح نموذج التسجيل الالكتروني للمشترين الدوليين إعداد رسائل دعوة شخصية يمكن استخدامها لطلب تأشيرات. أنقر هنا لدخول صفحة التسجيل في المعرض.

استلام بطاقة دخول المعرض
يستطيع الزوار الدوليين استلام بطاقة دخول المعرض في الموقع بالتوجه إلى مركز تسجيل الزوار الدوليين حيث يتوفر هناك مترجمون للمساعدة.

مركز التجارة الدولية (CIC)
يقع مركز التجارة الدولية (CIC) في وسط مركز لاس فيجاس للمؤتمرات وهو مورد هام للعارضين والمشترين الدوليين في معرض SEMA. سيتواجد موظفو SEMA المختصون في المجالات الدولية في مركز التجارة الدولية (CIC) بالإضافة إلى المترجمين لمساعدتكم في التواصل بلغات رئيسية تشمل الألمانية والفرنسية والإسبانية والصينية واليابانية والبرتغالية. كما تتوفر في مركز التجارة الدولية (CIC) غرف خاصة للاجتماعات وصالات استراحة وخدمات WI-FI مجاناً.

التواصل التجاري  فترة استضافة الزوار الدوليين في جو غير رسمي (Happy Hour)
يستضيف معرض SEMA فترة Happy Hour للزوار الدوليين. نظراً لاشتراك أكثر من 1000 مشتري دولي وعارض وممثل لوسائل الإعلام، يعتبر هذا الحدث أكبر تجمع عالمي لشركات المعدات التخصصية. أكبر مؤسسات وسائل الإعلام العالمية الممثلة لأسواق رئيسية دولية سوف تحضر أيضاً هذا المعرض.

أسئلة وأجوبة متكررة في الموقع الالكتروني
يمكنك زيارة صفحة التسجيل المترجمة لسبع لغات بالضغط هنا للإطلاع على أكثر الأسئلة والأجوبة المطروحة.

لمزيد من المعلومات حول البرامج والخدمات المتوفرة لزوار معرض SEMA الدوليين، اتصل بـ Kristin Atwan عن طريق البريد الالكتروني kristina@sema.org

An unsere ausländischen Messebesucher!

Neue Produkte. Neue Technik. Neue Ressourcen, Kontakte, Ideen und Informationen. Wenn es darum geht, Ihren Absatz auf Touren und Ihr Geschäft auf neue Höhen zu bringen, ist die SEMA Show unschlagbar. Besucher aus über 140 Ländern bestätigen die Bedeutung und den Wert der SEMA Show für Einkäufer aus aller Welt. Die wichtigsten Ressourcen speziell für Branchenexperten aus dem Ausland werden hier kurz beschrieben.

Für ausländische Besucher der SEMA Show werden unter anderem folgende Dienstleistungen angeboten:

Auf den Anmeldeseiten im Internet finden Sie umfassende Informationen für ausländische Messebesucher. Das Wichtigste in Kürze ist auf der Registerkarte "International Visitors" in sieben verschiedenen Sprachen abrufbar. Landesspezifische Reisehinweise für Besucher aus den wichtigsten Ländern enthält die Registerkarte "International Travel Support". Mit Hilfe des Online-Anmeldeformulars können ausländische Einkäufer mit Leichtigkeit Einlandungsschreiben für die Visumbeantragung erstellen. Zum Aufruf der Messeanmeldeseiten bitte hier klicken.

Abholung der Messeausweise
Ausländische Besucher können ihre Messeausweise vor Ort am Schalter "International Registration" abholen. Dolmetscher stehen bereit, um Ihnen bei Bedarf zu helfen.

Center for International Commerce (CIC) – Außenhandelszentrale
In zentraler Lage inmitten des Las Vegas Convention Center bietet sich das Center for International Commerce (CIC) als wertvolle Ressource für ausländische Aussteller und Einkäufer auf der SEMA Show an. Dort stehen Außenhandelsbetreuer der SEMA und ein Team von Dolmetschern bereit, um bei der sprachlichen Verständigung zu helfen – auf Deutsch, Französisch, Spanisch, Chinesisch, Japanisch oder Portugiesisch. Darüber hinaus bietet das CIC kostenlos separate Konferenzräume und Lounge-Bereiche sowie kostenfreien Internetzugang per Wi-Fi an.

Kontaktpflege – die internationale Happy Hour
Die SEMA Show veranstaltet auch eine "International Happy Hour" zur Förderung von Geschäftskontakten. Mit 1000 ausländischen Einkäufern, Ausstellern und Medienvertretern ist dies die weltgrößte internationale Networking-Zusammenkunft von Angehörigen der Sonderzubehörbranche. Führende internationale Medien aus Schlüsselmärkten in Übersee werden ebenfalls vertreten sein.

Auf der Anmeldeseite finden Sie eine Reihe häufig gestellter Fragen und Antworten, übersetzt in sieben verschiedene Sprachen.

Weitere Informationen zu Programmen und Serviceleistungen für ausländische Besucher der SEMA Show erhalten Sie von Kristin Atwan, E-Mail kristina@sema.org.  


Новые товары. Новые технологии. Новые контакты. Новые идеи и самая современная информация. Когда дело касается увеличения ваших продаж и роста бизнеса, ничто не работает столь эффективно как SEMA шоу.
Принимая посетителей из 140 стран, SEMA озознает всю важность и ценность, которую международные покупатели представляют на выставке. Предлагаем вам ознакомиться со списком услуг, которые были специально созданы для покупателей, приезжающих на выставку из-за рубежа Список некоторых услуг, предоставляемых международным покупателям на выставке SEMA:

Регистрация онлайн
Сайт онлайн регистрации предоставляет всю необходимую информацию для международных посетителей. Специальная вкладка «Международные посетители» содержит основную информацию о выставке на семи языках. Вкладка «Туристическая поддержка» также доступна и предоставляет информацию, важную для посетителей из ключевых стран     
Форма оналйн регистрации позволяет международным покупателям без лишних сложностей получить именное приглашение, которое может быть использовано для получения запроса на получение визы. Нажмите здесь для прохождения регистрации Получение бейджей Международные посетители могут получить свои бейджи на стойке регистрации международных посетителей, где будут работать переводчики, которые могут Вам помочь при необходимости.

Центр Международной Торговоли (ЦМТ)
Расположенный в центральной части Выставочного Центра Лас-Вегаса (Las Vegas Convention Center), Центр Международной Торговли (ЦМТ) станет удобным местом для контактов экспонентов выставки SEMA и международных покупателей. Команда SEMA, занимающаяся развитием международного сотрудничества, всегда будет на месте, чтобы помочь Вам, равно как и переводчики, владеющие Немецкмм, Русским, Французским, Испанским, Китайским, Японским и Португальским языками. К вашим услугам также бесплатные переговорные комнаты, места отдыжа и бесплтаный Wi Fi на территории ЦМТ.

Международный Happy Hour
SEMA шоу также организует специальный прием для международных покупателей. 1000 покупателей из разных стран, экспоненты, журналисты ежегодно делают Международный Happy Hour самым большим мероприятием в мире, собирающим вместе компании, работающие в индустрии модификации автомобилей. Крупнейшие международные издания из разных стран также будет представлены на мероприятии.

Вопросы и ответы онлайн
Представленная на семи языках, страница для регистраци позволит Вам получить ответы на наиболее часто задаваемые вопросы.

За более подробной информацией о программах и услугах для международных покупателей на выставке SEMA, просим Вас обрааться к Линде Спенсер по электронной почте kristina@sema.org


新产品、新技术、新资源、新关系、新创意和新信息。没有什么能够像 SEMA Show 一样为您的销售增长和业务拓展提供所需的一切。参展人员的国家超过 140 个,SEMA 为此充分认识到国际买家对 SEMA Show 的重要性和价值。下列仅是一些专为美国以外专业人士提供的资源。

SEMA Show 参展人员提供的国际服务包括:


在线注册网站包括为国际来宾准备的综合信息。指定的?International Visitors?(国际来宾)标签页拥有七种语言版本的 SEMA Show 基本信息。?International Travel Support?(国际旅行支持)标签页为来自主要国家的来宾提供其具体地点旅行信息的各种链接。在线注册表格允许国际买家无缝生成用于申请签证的个性化邀请函。单击此处 注册。



国际商务中心(Center for International CommerceCIC

国际商务中心正处拉斯维加斯会展中心(Las Vegas Convention Center)中间,是 SEMA Show 参展商和国际买家的宝贵资源。SEMA 的国际工作人员将在国际商务中心为来宾提供服务,还有德文、法文、西班牙文、中文、日文和葡萄牙文的口译团队为来宾提供翻译服务。国际商务中心还提供免费私人会议室、休息区和免费 Wi-Fi 上网。

联谊活动 ? 国际同乐活动

SEMA Show 还举办国际同乐活动。共有 1,000 名国际买家、参展商和媒体参与,该盛会是世界上最大的专业设备公司国际联谊会。来自主要海外市场的国际顶级媒体也将出席


常见问题(FAQ)已翻译成七国语言,请单击此处 访问注册页面,可查看一些最常见的问题。

欲了解更多国际来宾可用的 SEMA Show 方案和服务信息,请发送电子邮件至 kristina@sema.org 联系 Kristin Atwan

Bem-vindos visitantes internacionais,

Novos produtos. Nova tecnologia. Novos recursos, conexões, ideias e informações. Quando se trata de oferecer tudo o que você precisa para aumentar as vendas e os negócios, não há nada que se compare ao SEMA Show. Com participantes de mais de 140 países, a SEMA reconhece a importância e o valor dos compradores internacionais para o SEMA Show. Relacionados abaixo encontram-se alguns dos recursos disponíveis especificamente para profissionais de fora dos Estados Unidos.

Entre os serviços internacionais que os participantes do SEMA Show podem utilizar estão:

Inscrição on-line
O site para a inscrição on-line contém abrangentes informações para visitantes internacionais. Na guia designada "International Visitors" (Visitantes internacionais), você vai encontrar informações básicas sobre o Show, em sete idiomas. Há também uma guia de "International Travel Support" (Apoio para viagens internacionais) para conectar visitantes dos principais países a informações de viagem específicas de suas regiões. O formulário de inscrição on-line permite que compradores internacionais gerem, de forma descomplicada, Cartas Convite personalizadas que podem ser utilizadas na solicitação de vistos. Clique aqui para acessar o formulário de inscrição.

Onde buscar o crachá
Os visitantes internacionais podem buscar seus crachás no próprio local, no balcão de Inscrições Internacionais, onde haverá intérpretes à disposição para ajudá-los.

Center for International Commerce (CIC)
Numa localização central do Las Vegas Convention Center fica o Center for International Commerce (CIC), um importante recurso para compradores internacionais e expositores no SEMA Show. O pessoal da área internacional da SEMA estará à disposição no CIC, assim como uma equipe de intérpretes que vão auxiliar na comunicação bilíngue nos principais idiomas, entre eles alemão, francês, espanhol, chinês, japonês e português. Salas para reuniões privadas, áreas de salões e Wi-Fi, oferecidos gratuitamente, também estão disponíveis no CIC.

Networking – Happy Hour internacional
O SEMA Show recebe ainda 1,000 compradores, expositores e membros da mídia no Happy Hour internacional. Trata-se do maior evento de networking internacional do mundo a reunir empresas de equipamentos especializados. As principais mídias internacionais, dos maiores mercados estrangeiros, estarão presentes no evento

Perguntas frequentes
Acesse a página de inscrição aqui, traduzida em sete idiomas, para acessar algumas das perguntas mais frequentes.

Para obter informações sobre os programas e serviços disponíveis para os visitantes internacionais no SEMA Show, entre em contato com Kristin Atwan, pelo endereço kristina@sema.org.  




Attend the SEMA Cruise Friday, November 6. See more than 1,500 of the coolest vehicles on the planet in an organized parade exit the convention center at 4:00 p.m. on Friday. The sights and sounds are something you'll never forget.


Friday, November 6 — 3:00 p.m.–10:00 p.m. - Attendees will have the opportunity to view hundreds of customized rides featuring the newest and most innovative products from the SEMA Show. The event also includes food, music, drift demonstrations, celebrities and the culmination of the SEMA Battle of the Builders competition, which includes more than 250 competitors vying for the title of the ultimate vehicle builder.
Admission to SEMA Ignited is $20; tickets can be purchased at www.semaignited.com or at the box office in the Platinum Lot of the Las Vegas Convention Center on November 6.

SEMA Show attendees get in free with their Show badge.




No. The SEMA Show is not open to the general public. The SEMA Show is a trade-only event, only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall.

The following business categories do not qualify to attend:

  • Accounting firms
  • Consultant/Research Firms
  • Consumers
  • Financial Investment Services
  • Freight providers
  • Graphics companies (non-automotive)
  • Exhibition industry service companies
  • Insurance agents
  • Law firms
  • Modeling agents/agencies
  • Packaging companies
  • Printers
  • Promotional products companies
  • Software companies (non-automotive specific)
  • Travel agencies
  • Any non-automotive company

Those who do not qualify to attend the SEMA Show are invited to SEMA Ignited, the official SEMA Show After-Party where SEMA Show vehicles and excitement will be featured on Friday night upon conclusion of the Show. To purchase SEMA Ignited tickets, visit www.semaignited.com.

You must supply documentation that you are currently employed within the automotive specialty-equipment market such as:

  • A current and valid business card, with company name, job title and address corresponding with information provided on your registration. (Digital renderings of your business card are no longer acceptable).
  • Business license
  • Tax registration certificate or business registration
  • Recent paycheck stub 
  • Business photo ID (must include company name, photo and your name).

Basically, you need to prove that your business or the employer you work for is a current and legitimate automotive aftermarket business. 
If you registered and were approved for last year's Show and have not changed company, job title or contact information—such as your telephone number, address or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@compusystems.com. International callers dial +1-224-563-3154.

The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show at www.semashow.com/register .
2020 Show registration is now closed, and will re-open in the Spring. Please visit online at www.semashow.com. Select "ATTEND"; then "REGISTER TO ATTEND," and follow the prompts to be alerted via email when registration opens.

There are several options available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show app to select the products you wish to learn more about. This information will remain in your Show app to reference throughout the year. Additionally, you can still check out a scanner to select items then receive a print-out and email, including photos as well as links to high-res photos of the products that can be downloaded.

Tickets for the special events and educational sessions are available when registering for the Show. If you have already registered and would like to order special-event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.
Registration for the 2020 SEMA Show is now closed and will re-open in spring 2020. Visit www.semashow.com. Select "ATTEND"; then "REGISTER TO ATTEND," and follow the prompts to be alerted via email when registration opens.

This end-of-show celebration is available to the general public for an admission fee of $20. SEMA Ignited is the official SEMA Show after-party, where consumers are welcome to attend on Friday, November 6, from 3:00 p.m.–10:00 .pm. Taking place at the Platinum Lot on Swenson Street across the street from the Las Vegas Convention Center, the event will include vehicles from the SEMA Show, music, food, drifting demonstrations, entertainment and more. Tickets are available at www.semaignited.com .

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

Contact Customer Service Monday–Friday, 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@compusystems.com. International callers, dial +1-224-563-3154.

A map and list of 2020 SEMA Show exhibitors is available at www.semashow.com/floorplan. Use "Search the Show" option on the top of this page for the exhibitor list.

Yes. Your badge allows you entrance into the Westgate Exhibits as well.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.

In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our Event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items are NOT allowed on the Las Vegas Convention Center property, this includes the surrounding lots as well as roadways and walkways within the Las Vegas Convention Center campus. This includes all non-ADA-approved mobility devices. These devices are subject to confiscation and returned at the end of the Show (following the SEMA Cruise).

Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

No. The company you are employed by does not have to be a SEMA member in order for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two people, attending no more than two shows.

Fireworks, firearms, explosives, and weapons of all kinds, including replicas are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to present your qualifying documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.

The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show at www.semashow.com/register. Registration for the 2020 Show is now closed, and will re-open in spring 2020. Visit www.semashow.com and select "Attend" then click "REGISTER TO ATTEND." Follow the prompts to be alerted via email when registration opens.

Online attendee registration is $40 USD per person until Friday, October 9. After that date, attendee registration online or onsite increases to $90 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each Show. (Note: AAPEX exhibits are not open on Friday, November 8, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel in excess of your company's complimentary allotment pre-show is $40 USD per person. After, Thursday, October 29, exhibitor badges ordered online or onsite in excess of your company's complimentary allotment are $90 USD per person. Non-Exhibiting Company (NEM) registration is $200 per person online or on-site, and is limited to two people from each company for no more than two years. Participants who have a featured vehicle in the Show, must register onsite for $40 USD each and are limited to two badges.

Registration is located in the Westgate Las Vegas Resort & Casino (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center (LVCC), and is open the following hours:

  • Thursday, October 29: 8:00 a.m.–5:00 p.m. (exhibitors only)
  • Friday, October 30: 8:00 a.m.–5:00 p.m. (exhibitors only)
  • Saturday, October 31: 8:00 a.m.–5:00 p.m. (exhibitors only)
  • Sunday, November 1: 8:00 a.m.–5:00 p.m.
  • Monday, November 2: 7:30 a.m.–5:00 p.m.
  • Tuesday, November 3: 7:00 a.m.–5:00 p.m.
  • Wednesday, November 4: 7:30 a.m.–5:00 p.m.
  • Thursday, November 5: 7:30 a.m.–5:00 p.m.
  • Friday, November 6: 7:30 a.m.–2:00 p.m.

Contact Customer Service Monday–Friday, 9:00 a.m.–6:00 p.m., CST, toll free at 866-229-3687 or aapexsema@compusystems.com. International callers, dial +1-224-563-3154.

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

If it says "only two," that means the system recognizes your company's name as a Non-Exhibiting Company (NEM). If you have any questions about what it means to have NEM status, contact SEMA Show Management at regmgr@sema.org or phone 909-396-0289.

Because each case is different, e-mail regmgr@sema.org or phone 909-396-0289 and someone will assist you.

E-mail regmgr@sema.org and describe the situation. Someone will follow up with you via e-mail within 24 hours (one business day).

The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show management be sure that everyone in attendance is involved in the automotive industry. If you have any questions or concerns, you may contact SEMA Show Management at 909-396-0289.

The deadline for domestic attendees to pre-register is October 9, 2020. After that date, you may still register online, but your badge will not be mailed. You will need to print out and bring to the show your barcode confirmation. Visit the Express Registration desk at the Westgate Las Vegas Resort & Casino adjacent to the Las Vegas Convention Center; present your photo ID, and your badge will be printed out. International exhibitors', media (including exhibiting media) and Non-Exhibiting Company (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver's license).

The deadline is September 21, 2020. Media (including exhibiting media) and Non-Exhibiting Companies (NEM) must pick up their badges on-site.

If you haven't begun the registration process, go to www.SEMAShow.com and choose "Attend." On the registration profile page, click on "need a visa letter." If you have already registered and received a confirmation (but did not request a visa letter), access your dashboard through the confirmation e-mail and click on "edit profile" on the dashboard. Once inside your profile page, click on "edit" again and click on "need visa."
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. Any and all costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll free at 866-229-3687 or aapexsema@compusystems.com. International callers, dial direct +1-224-563-3154.

Badges will begin mailing in mid-August and will continue to be mailed until mid-September, as long as registration is completed and approved by September 21. If you register after September 21, you must pick up your badge at the on-site Will Call desk. Media (including exhibiting media) and Non-Exhibiting Companies (NEM) must pick up their badges on-site.

You will receive confirmation by e-mail with your identification number. You can also determine your registration status online at "registration look-up" at www.semashow.com/register.

Use your confirmation e-mail to click through to the dashboard and click on "Add another." Note that each person may be required to provide qualification materials.

If you were denied registration, it may be because you are listed in the system as a member of one of the categories that SEMA/AAPEX does NOT permit to attend, or you did not provide the correct paperwork requested. In that case, e-mail regmgr@sema.org with your name, company and website. You will be contacted and given the opportunity to explain your situation. Or, if you would prefer to speak with someone directly, contact SEMA Show Management at 909-396-0289.

After you register, the system will ask you if you wish to register another attendee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse at a later date, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation verifying your marriage or civil union to the person you register as a spouse.

The following forms of documentation are acceptable:

  • A photocopy of your marriage license or civil union certificate.
  • Joint mortgage, lease, loan document or utility bill evidencing both of your names (choose one).
  • Joint life, auto or health insurance policy with either of you as the beneficiary of the other’s policy (choose one).
  • Joint Federal Income Tax Return.

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Everyone must register and be approved to receive a badge. The SEMA Show is a trade industry-only event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

E-mail Customer Service at aapexsema@compusystems.com with the information you wish to change after you have completed your online registration. If you do not receive a timely reply or log back into your record and do not see the correction(s) has been made, call 866-229-3687, Monday–Friday, 9:00 a.m.–6:00 p.m., CST. International callers dial +1-224-563-3154.

Badges must be worn at all times in the AAPEX and the SEMA Show areas.

No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our show.

No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at the Sands Expo Center and is not open on Friday, November 6. The AAPEX Show is only open Tuesday–Thursday, November 3–5. See www.AAPEXShow.com for more information on their event.

The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member, hobbyist, collector or car enthusiast, you do not qualify to receive a badge.

Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $100 per badge. The fee for reprinting a non-exhibiting company (NEM) badge is $200 per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the registration desks at the Westgate Las Vegas Resort & Casino to pay the fee and have your badge reprinted.

No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.

Contact Customer Service Monday–Friday, 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@compusystems.com. International callers dial +1-224-563-3154.

No. The company you are employed by does not have to be a SEMA member in order for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. By allowing vendors/exhibitors to scan your badge, all registration information you provided to Show Management during the registration process is shared with them. Vendors/exhibitors may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the vendor/exhibitor to scan your badge. If you do not want to receive communications from a vendor, you must contact that vendor/exhibitor directly.
For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to www.aapexshow.com/terms-conditions.
*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.) and SEMA Show Management (Specialty Equipment Market Association).