SEMA360 was created to fulfill the automotive specialty equipment industry's need to have a trade environment exclusively designed to connect media with new and well-known manufacturers of the world's most innovative automotive performance products.
There is no better digital platform than SEMA360 for media to meet their 2020 business objectives, and no better time than now to start gathering content and conducting interviews for your audience .
No, SEMA360 is a trade industry only marketplace.
The following business categories do not qualify to participate in SEMA360:
You will need to prove that your business or the company you register under is a current and legitimate automotive specialty-equipment business, and you must provide proof that you are currently employed within the automotive aftermarket industry. You may be required to provide 1 item from Group A and 1 item from Group B to determine if you qualify.
Each person who registers must have their own unique email address to complete online registration. It must be a valid email address, where their confirmation can be sent. Business or company email addresses are preferred. If a company shares one email address, registration will not be able to be completed.
SEMA360 opens at 9:00 am PST on Monday, November 2, 2020, and remains open thru Friday, November 6, 2020, at 4:00 pm PST. Approved registrants will have 24-hour access to SEMA360 during that time. Interaction with manufacturers, educational speakers, etc., is available only throughout the hours listed below*.
Monday, November 2, 9:00a-5:00p
Tuesday, November 3, 9:00a-5:00p
Wednesday, November 4, 9:00a-5:00p
Thursday, November 5, 9:00a-5:00p
Friday, November 6, 9:00a-4:00p
*Hours are PST. Response times may vary.
Online buyer registration is free to all qualified media and SEMA-member manufacturer companies and company personnel, and $25 USD per person for nonmembers. Non-Exhibiting Company (NEM) registration is $200 per person and registration is limited to 2 individuals from each company for no more than 2 years. Financial Service Company (FIN) registration is $200 per person.
We accept credit card and debit card payments (American Express, Mastercard, Visa, Discover or Debit Card). Sorry, NO CASH OR CHECKS ACCEPTED.
If you were registered and were approved for the 2020 SEMA Show and have not changed company, job title or contact information—such as your telephone number, address or email—you may not be required to show proof of employment and involvement in the automotive aftermarket industry again.
You should have received a pre-approval email when registration for SEMA360 opened online. You can use the link in the pre-approval email to submit your registration for SEMA360.
Registration fees for the 2020 SEMA Show have already been refunded. We cannot "roll over", credit or transfer your 2020 SEMA Show registration or registration fees. If you wish to participate in SEMA360, you will need to register and provide payment information for your registration online (registration fees for SEMA360 are free to SEMA member company personnel and $25 USD for non-SEMA members).
Yes. Once approved, an individual link, instructions, and a password will be sent to the email address provided during the registration process. This allows each person to participate from their personal computer or device. Links and passwords cannot be used by more than one person or device at a time.
No. Guests are not eligible for participation in SEMA360. If your colleague wishes to participate, they will need to register and qualify to participate. Log-on information cannot be shared or used by more than one person or device at a time.
No. The company you are employed by does not have to be a SEMA-member in order for you to participate in SEMA360, but you do have to hold a qualified position and work within the automotive industry. Nonmembers will not receive the discounted Manufacturer Showcase or registration pricing discounts. The SEMA360 registration process requires you to provide proof that you own a business or are currently employed within the automotive industry.
No. Even if you are a SEMA-member, you will still need to be qualified to participate in SEMA360. The same qualification process will apply to members as it does to nonmembers.
You may view the available sessions and register for them during the online registration process. If you have already registered and would like to add sessions, you may log-on to your registration dashboard or use the shortcut link in your registration confirmation e-mail. Once you are in your dashboard you can click on "View current staff & add SEMA Sessions" to add sessions.
You may take advantage of the "Add Another" feature when registering more than 1 individual with the same company. If you have already registered and now wish to add your employee(s) you can return to your registration dashboard by using the shortcut link in your registration confirmation e-mail.
All registration records must have their own unique email address to complete registration. The registration system will not accept duplicate email addresses. A confirmation will be sent to each individual's email address. If a company shares one email address, registration will not be able to be completed. No exceptions.
No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register online and provide payment as well as any documents required to prove you are qualified to participate in SEMA360.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions.
If you have questions that are specific to registration or require assistance with your registration, please contact customer service Monday-Friday, 9:00 am –5:00 pm, CENTRAL TIME, toll-free at (866) 229-3687 (within the US), or international callers please dial direct +1 (224) 563-3154, or email SEMA360@csreg.zohodesk.com
No one under the age of 16 is permitted to register for SEMA360.
Students are not eligible to register for SEMA360. Instructors who can prove employment with an educational institution related to the automotive industry may register as a non-buyer under the registration category (AEG) Association Education Government and during online registration, payment information is required for the $25 registration fee.