The Industry's New Digital eMarketplace
November 2-6, 2020





SEMA360 was created to fulfill the automotive specialty equipment industry's need to have a trade environment exclusively designed to connect media with new and well-known manufacturers of the world's most innovative automotive performance products.

There is no better digital platform than SEMA360 for media to meet their 2020 business objectives, and no better time than now to start gathering content and conducting interviews for your audience .


New Products

New Products
Unrivaled Media Exposure

See the Industry's Most Innovative Products.

  • Plug into SEMA's vast network of worldwide manufacturers of automotive performance products and services.

  • View the large collection of products in the New Products Showcase or specific products from the 500+ Manufacturer Showcases.

  • Connect with manufacturing company staff to discuss the products and services that interest you.

Feature Vehicles

Feature Vehicles

View the Latest Custom Creations From New and Famous Vehicle Builders.

  • See custom cars, trucks and UTV images and videos calling out the products included in the build.

  • Connect with vehicle builders and manufacturers of products that interest you from within the Feature Vehicle Gallery.

Highlight New Products



Meet With New and Renowned Manufacturers.

  • Look for the next hot-selling products.

  • Get the scoop before your competition breaks the story.

  • Connect with manufactures from across the globe.

  • SEMA360 allows one-on-one dialog and group roundtables to connect you and your staff with worldwide manufacturers.
View Manufacturer List
Connect Globally


Participate in Industry-Leading Education

Participate in Industry-Leading Education.

  • Take advantage of 30 SEMA Education sessions focused on professional development and new strategies.

  • Boost staff skillsets and practical knowledge with education from industry experts.

  • Learn about best practices, new technology and the latest automotive trends to take your company to a whole new level of competitive strength.



Connect Virtually

  • Make essential connections online with suppliers, builders and colleagues that will have a lasting impact on you and your business in a private trade-only environment.

  • Connect, grab a table and move your business forward with video meetings that allow you to share screens, chat and collaborate.

  • Video chat one-to-one or create a roundtable discussion for the best online networking experience available today.
Network Virtually


Welcome Area: Site orientation and how to get the most out of your SEMA360 experience.
Interests: Specify categories of interest to get site recommendations on relevant products, companies, education sessions and more.
Manufacturers: Search an elite list of manufacturers to view products, demo videos, download company collateral and connect live with staff.
New Products Showcase: Search a large variety of products with photos, descriptions and links to connect with manufacturer company staff and learn more.
Feature Vehicle Gallery: See the hottest custom creations with builder names, build sheets and links back to the Manufacturer Showcase page for more information.
Education: Choose from 30+ industry leading education sessions and interact via live chat with presenters or stream sessions at your leisure.
Networking: Connect with peers, manufacturers and industry-leaders one-on-one and in roundtable discussions.

SEMA360 Pricing

SEMA360 Pricing

Media Registration:

  • Free for qualified media.

Media Registration Questions:

Call Juan Torres, SEMA Media Relations Manager, at 909-978-6722 or email



No, SEMA360 is a trade industry only marketplace.

The following business categories do not qualify to participate in SEMA360:

  • Accounting firms
  • Consumers
  • Freight providers
  • Graphics companies (non-automotive)
  • Exhibition industry service companies
  • Insurance agents
  • Law firms
  • Modeling agents/agencies
  • Packaging companies
  • Printers
  • Promotional products companies
  • Software companies (non-automotive specific)
  • Travel agencies
  • Any non-automotive company

You will need to prove that your business or the company you register under is a current and legitimate automotive specialty-equipment business, and you must provide proof that you are currently employed within the automotive aftermarket industry. You may be required to provide 1 item from Group A and 1 item from Group B to determine if you qualify.

Group A

  • A picture of your business card (company name, address and your personal name must correspond with the information in your registration. Must include your job title. (Digital renderings of your card are not acceptable.)
  • Two recent paycheck stubs to verify employment (company name and your personal name must appear on payment stub or receipt).
  • Business photo I.D. (must include company name, your photo, and your personal name).

Group B

  • Current and valid business license (if you have not already provided as part of the registration process).
  • Valid tax registration certificate or business registration (if you have not already provided as part of the registration process).

Each person who registers must have their own unique email address to complete online registration. It must be a valid email address, where their confirmation can be sent. Business or company email addresses are preferred. If a company shares one email address, registration will not be able to be completed.

SEMA360 opens at 9:00 am PST on Monday, November 2, 2020, and remains open thru Friday, November 6, 2020, at 4:00 pm PST. Approved registrants will have 24-hour access to SEMA360 during that time. Interaction with manufacturers, educational speakers, etc., is available only throughout the hours listed below*.

Monday, November 2, 9:00a-5:00p

Tuesday, November 3, 9:00a-5:00p

Wednesday, November 4, 9:00a-5:00p

Thursday, November 5, 9:00a-5:00p

Friday, November 6, 9:00a-4:00p

*Hours are PST. Response times may vary.

SEMA360 is a trade-only industry event; it is not open to consumers or the general public. If you are a member of the media, or an employee of a company that is qualified to attend the SEMA Show or SEMA360, you can register for SEMA360 at

Online buyer registration is free to all qualified media and SEMA-member manufacturer companies and company personnel, and $25 USD per person for nonmembers. Non-Exhibiting Company (NEM) registration is $200 per person and registration is limited to 2 individuals from each company for no more than 2 years. Financial Service Company (FIN) registration is $200 per person.

We accept credit card and debit card payments (American Express, Mastercard, Visa, Discover or Debit Card). Sorry, NO CASH OR CHECKS ACCEPTED.

If you were registered and were approved for the 2020 SEMA Show and have not changed company, job title or contact information—such as your telephone number, address or email—you may not be required to show proof of employment and involvement in the automotive aftermarket industry again.

You should have received a pre-approval email when registration for SEMA360 opened online. You can use the link in the pre-approval email to submit your registration for SEMA360.

Registration fees for the 2020 SEMA Show have already been refunded. We cannot "roll over", credit or transfer your 2020 SEMA Show registration or registration fees. If you wish to participate in SEMA360, you will need to register and provide payment information for your registration online (registration fees for SEMA360 are free to SEMA member company personnel and $25 USD for non-SEMA members).

Yes. Once approved, an individual link, instructions, and a password will be sent to the email address provided during the registration process. This allows each person to participate from their personal computer or device. Links and passwords cannot be used by more than one person or device at a time.

No. Guests are not eligible for participation in SEMA360. If your colleague wishes to participate, they will need to register and qualify to participate. Log-on information cannot be shared or used by more than one person or device at a time.

No. The company you are employed by does not have to be a SEMA-member in order for you to participate in SEMA360, but you do have to hold a qualified position and work within the automotive industry. Nonmembers will not receive the discounted Manufacturer Showcase or registration pricing discounts. The SEMA360 registration process requires you to provide proof that you own a business or are currently employed within the automotive industry.

No. Even if you are a SEMA-member, you will still need to be qualified to participate in SEMA360. The same qualification process will apply to members as it does to nonmembers.

You may view the available sessions and register for them during the online registration process. If you have already registered and would like to add sessions, you may log-on to your registration dashboard or use the shortcut link in your registration confirmation e-mail. Once you are in your dashboard you can click on "View current staff & add SEMA Sessions" to add sessions.

You may take advantage of the "Add Another" feature when registering more than 1 individual with the same company. If you have already registered and now wish to add your employee(s) you can return to your registration dashboard by using the shortcut link in your registration confirmation e-mail.

All registration records must have their own unique email address to complete registration. The registration system will not accept duplicate email addresses. A confirmation will be sent to each individual's email address. If a company shares one email address, registration will not be able to be completed. No exceptions.

No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register online and provide payment as well as any documents required to prove you are qualified to participate in SEMA360.

Media registration applicants may be required to submit qualifying materials. For information on how to qualify for participation in SEMA360, please call 909-978-6722 or email

If you have questions that are specific to registration or require assistance with your registration, please contact customer service Monday-Friday, 9:00 am –5:00 pm, CENTRAL TIME, toll-free at (866) 229-3687 (within the US), or international callers please dial direct +1 (224) 563-3154, or email

Please contact customer service Monday-Friday, 9:00 am to 5:00 pm, CENTRAL TIME, toll-free at (866) 229-3687 (within the US), or international callers please dial direct +1 (224) 563-3154, or email or

No one under the age of 16 is permitted to register for SEMA360.

Spouses are not eligible to register for SEMA360.

Students are not eligible to register for SEMA360. Instructors who can prove employment with an educational institution related to the automotive industry may register as a non-buyer under the registration category (AEG) Association Education Government and during online registration, payment information is required for the $25 registration fee.

Start your SEMA360 plans today: