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SEMA Show Online Media Center | Press Releases
Royal Purple has announced the addition of the new motor oil 5-quart bottle in convenient and updated packaging. A variety of consumers from Do-It-Yourself garage gurus to mechanics and shop owners will find the new 5-quart bottles more economical, environmentally friendly, and easier to store with better pour and use capabilities.
According to Royal Purple’s National Accounts Manager Jared Martin, “Multi-quart packaging is becoming an industry trend, occupying an average of 40%, and growing, on major retailer plan-o-grams.”
Royal Purple announces the release of their new 0W-20 motor oil. The introduction of this viscosity was prompted by Toyota and Honda recommending zero weight synthetic motor oil for a growing number of new models. Lower viscosity oils are used to help improve fuel economy.
Royal Purple 0W-20 exceeds industry standards and is an American Petroleum Institute (API) SN licensed motor oil. It provides distinct performance advantages.
Royal Purple has released a new line of motor oil aimed at the street/performance enthusiast market. For several years, the American Petroleum Institute (API) has been reducing the maximum limits of common anti-wear zinc/phosphorus anti-wear additives in motor oils via their self-governed licensing program. These changes have left many consumers struggling to find an alternative to the more expensive and difficult to find racing oils.
Truck-Lite Adds Auxiliary Work & Spot
Lamps to 7” Round LED Product Offering
Truck-Lite’s YouTube Channel Offers Entertaining Education
Gibson Performance has teamed up the X Games Gold Metallist and the “General” of Metal Mulisha, Brian Deegan
Toyo Tires Reveals 4th Display Vehicle for 2011 SEMA Show, The D3 Group 1,001-Horsepower Le Monstre CTS-V Coupe
CYPRESS, CALIFORNIA – It’s official, Toyo Tire U.S.A. Corp. has announced the fourth and final vehicle to be displayed in their booth (#43097) at the 2011 SEMA Show -- Le Monstre, a one-of-a-kind 2012 CTS-V Coupe from renowned Cadillac tuner, The D3 Group. Featuring a sinister matte black wrap by Wraptivo and a custom wide-body, Le Monstre will roll on 275/30ZR20 and 345/25ZR20 Toyo Proxes T1R UHP summer tires.
CYPRESS, CALIFORNIA – Toyo Tire U.S.A. Corp. is bringing a touch of Mixed Martial Arts (MMA) to the Las Vegas Convention Center for the 2011 SEMA Show, November 1 - 4. In the town that has become synonymous with big name fight nights, their Las Vegas themed booth will include appearances by well-known MMA fighters and an Octagon-inspired interactive photo display along with crowd-stopping vehicles and Las Vegas DJ, Mikey Swift, on the turntables.
Houston based company Autolyst, is pleased to announce the launch of a social network aimed
at automotive enthusiasts, product companies, and the automotive culture as a whole. Autolyst
utilizes several site features at its launch most notably the introduction of unique QR codes as a
means of social communication. The Autolyst network, which officially debuts at the launch of
the SEMA show November 1st 2011, is already currently engaged in active user testing as of
the time of this release.
Spectre Performance announces dates for 3rd annual hill climb road race challenge on infamous Nevada Highway 341
When: June 15 – 17, 2012
Where: Nevada Highway 341, South of Virginia City, NV