SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact or 909/978-6723. 

SEMA Show Online Media Center | Press Releases

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November 4, 2014 - 7:57am

Memphis, TN – The latest update to the FAST™ line of XFI™ systems features an upgraded ECU and greater software capability, more spark features and improved data collection for safety.

November 4, 2014 - 8:03am

Memphis, TN – The FAST™ XFI Sportsman™ Engine Management System is a simple, programmable and custom-tunable unit designed to fill the space between the EZ-EFI 2.0® Fuel + Ignition and XFI 2.0™ segments. A new version of the system now also...

November 4, 2014 - 11:13pm

LAS VEGAS, Nov. 5, 2014 – While they won’t be available to the public until next April, Timberland Tires are already receiving plenty of attention, thanks to a customized 2015 Jeep Wrangler JK Sport on display at Omni United’s booth #47017 at the...

November 5, 2014 - 7:46am

Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at...

November 5, 2014 - 8:15am

The Ultimate Dana 60™ Axle Introduced At SEMA

Direct-fit, Bolt-in Upgrade Available for Jeep Wrangler JK

Las Vegas, Nov. 5, 2014 – Dana Holding Corporation (NYSE: DAN) introduced The Ultimate Dana 60™ axles for the Jeep Wrangler JK...

November 5, 2014 - 8:52am

Las Vegas, NV (November 5, 2014)-Skyjacker and Matchbox®, the dynamic duo, proudly announce today their joint build project. In honor of the 40th anniversary of Skyjacker Suspensions; Matchbox and Skyjacker have teamed up to create the ultimate...

November 5, 2014 - 9:21am

(913) 599-2600

Olathe, Kansas November 5, 2013 HushMat® HushMat ‘s 2015 Data is available now for download from the SEMA Data Coop. HushMat, the fastest growing...

November 5, 2014 - 10:10am

FOND DU LAC, Wis., Nov. 4, 2014 – Mercury Racing unveiled a concept Small block four-valve automotive crate engine today at the Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers,...

November 5, 2014 - 11:53pm

Pace Edwards, has updated its line of high-performance tonneaus for pickups, with new models for the 2015 Chevy Colorado, Ford F-150 and GMC Canyon. At the SEMA show, the new lines of Pace Edwards 2015 products will be on display at booth #31119...

November 2, 2014 - 11:15pm

This year at SEMA 2014, System 51 launches a two new products. The first the their "Production Cut HD" compound. This new waterborne compound cuts fast while leaving a better finish that's unmatched by chemical / petroleum based compounds and...

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