SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

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SEMA Show Online Media Center | Press Releases

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July 29, 2015 - 5:40am

Steele Rubber Products is excited to be gearing up for this year’s SEMA Show. Steele has been working hard for over 50 years designing and manufacturing weatherstripping and other rubber parts for classic and antique American cars, trucks, and...

July 28, 2015 - 5:37pm

For Immediate Release
Corona, CA: T-Rex Grilles, market leader in quality and innovation, has launched a brand new, state-of-the-art website that boosts the customer online experience. The new website features includes a stylish modern...

July 28, 2015 - 7:24pm

Weapons Grade Fabrication Profile Racks are designed to create a powerful and rugged appearance while looking like a factory option. In addition to the appearance, the racks are engineered for durability and longevity.

Each rack is vehicle...

July 28, 2015 - 4:32pm

Rancho Cucamonga, CA. - US Specialty Vehicles, a California based automotive manufacturer of specialty sport utility vehicles, is set to debut its Reinvented All-Terrain SUV at the 2015 SEMA Show, Booth# 30255.

The USSV Rhino XT – The...

July 28, 2015 - 4:33pm

Rancho Cucamonga, CA. - US Specialty Vehicles, a California based automotive manufacturer of specialty sport utility vehicles, is set to introduce the next generation of luxury SUV’s at the 2015 SEMA Show, Booth# 30255.
The USSV Rhino GX –...

July 28, 2015 - 4:55pm

Elgin, IL – SKF has announced that it will display its latest performance hub bearing units at this year’s SEMA Show in Las Vegas. In addition, “All Girls Garage” host and master technician Bogi will visit the SKF booth on Thursday, Nov. 5 from 1...

July 28, 2015 - 2:53pm

Luma III, Inc.

July 27, 2015 Wichita, KS – Luma III, Inc. announces that they will be entering a new product in the SEMA Show 2015 New Product Showcase in the following categories: Collision Repair & Refinish, Tools & Equipment...

July 28, 2015 - 2:58pm

Braun Brush Company, a 140 year old brush manufacturer shifted gears, changed lanes and changed how professional detailers and car care enthusiasts now keep their wheels and rides clean. Through an innovative new manufacturing technology...

July 28, 2015 - 2:55pm

Opteve Brakes are brakes designed by installers for installers. As installers, owning Brake Check, the founders of Opteve know that when people aren’t happy with their new brakes, the installers will be taking the heat for it, not the...

July 28, 2015 - 2:48pm

Renegade Covers introduces aluminum load bearing Tonneau truck covers that easily carry four wheelers, side by side ATVs, and cargo up to the maximum pickup truck load rating. Unique recessed D Ring tie downs combined with accessory attachment...

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