SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

SEMA Show Online Media Center | Press Releases

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August 19, 2014 - 12:44pm

Auburn Gear First to Offer Aftermarket Alternative for Post-2010
Chrysler 9-¼ ZF Limited-Slip Differential

Auburn’s new 9-¼ limited-slip differential broadens consumer choice and delivers...

August 16, 2014 - 7:14am

Endeavor® is a new creative way of transforming any standard motorcycle to a reverse trike style machine. This Patented, trademark and copyright protected design is the first of it's kind. This design has been proven on three working prototypes...

August 15, 2014 - 2:30pm

For Immediate Release

SuspensionMAXX Helps Distributors and Retailers Increase Sales

Bay City, MI - SuspensionMAXX, Inc., manufacturers of precision designed leveling kits, heavy duty sway bar links and other light truck and SUV...

August 15, 2014 - 9:26am

Heatshield Products HP Header Armor Reduces Engine Bay Temperatures by 40 Percent and Features Quick and Easy Installation

• HP Header Armor is easily trimmed and wrapped around headers
• Product is long lasting and abrasion...

August 15, 2014 - 9:34am

Heatshield Products Introduces Revolutionary HP Stealth Shield, Designed and Proven to Reduce Heat When Mounted Inside Your Vehicle

• HP Stealth Shield measures only 1/8-inch thick for easy installation under carpet
• Uses...

August 14, 2014 - 12:03pm

YETI Coolers, the brand that launched the premium cooler category in 2008, will extend its commitment to creating durable, high quality products with the introduction of the portable Hopper cooler. YETI will debut the Hopper at the International...

August 14, 2014 - 1:14pm

Sports Licensing Solutions now offers Emblems, Hitch Covers, License Plates, License Plate Frames, Seat Covers, Steering Wheel Covers, and Head Rest Covers for select College, NBA, and NHL teams. The new product line shows off your team pride,...

August 13, 2014 - 10:29am

KANSAS CITY, KS – August 1, 2014 – ROUGHGUARD™ XT is the newest and highest performing vehicle protection coating system available. ROUGHGUARD™ XT is a 100% pure polyurea bed liner system from the leading polyurea brand in the world; VersaFlex®...

August 13, 2014 - 2:35pm

Bushwacker, Inc., a manufacturer of exterior truck and automotive accessories, will recognize the builder of a truck or SUV for their passion and devotion to the automotive aftermarket industry by presenting its first ever Founder’s Award at the...

August 12, 2014 - 9:12am

A tool for when you can't afford to drop it! Find out why Jay Leno and his mechanics use this at his Big Dog Garage.

Our snug and stretchy glove slips on your finger and turns it into a professional tool. The powerful magnet at your...

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