DEI Launches New Packaging, Adds Distribution

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Avon Lake, OH…DEI has been busy this winter completely revamping its PowerSports product lineup. For those who may not be familiar, Design Engineering has been a household name for years in the high-performance automotive aftermarket. They are now expanding their presence in the Powersports world with a completely new look and expanded application list specifically geared toward the PowerSports enthusiast. In order to provide better service to its PowerSports dealers, Design Engineering has teamed up with Western Power Sports to expand distribution. DEI products will be featured in the company’s new 2014 HardDrive Catalog which is geared toward the V-Twin Market.

“We are excited to bring DEI’s products into our product portfolio, offering our customers a premium choice for heat control products,” remarked HardDrive V-Twin Product Director Gunnar Heinemeyer.
Look for DEI products to be available from HardDrive this spring.

To learn more about DEI PowerSport’s header wrap, or other heat and sound control products for powersports, visit hdtwin.com, deipowersports.com, call 800-999-3388, 800-264-9472, or email sales@DesignEngineering.com. Keep up with the very latest powersports product introductions and company news on Facebook, Twitter or subscribe to DEI’s newsletter here. Check out the full DEI product line and pickup a catalog at booth number: #20013.

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About Design Engineering, Inc.
Formed in 1995, Design Engineering Inc. (DEI) is a major U.S. manufacturer and supplier of high performance aftermarket products selling worldwide to a large number of commercial markets – automotive and racing, V-Twin, Sportbike/Metric, ATV/UTV/Offroad, 12 Volt/Car Audio, Industrial, Marine, and Aeronautical. DEI, located in Avon Lake, OH specializes in the development of thermal and acoustic performance products as well as cryogenic intake systems and related accessories under the CryO2™ brand, nitrous oxide systems and accessories under the Ny-Trex™ brand, acoustical insulation and sound deadening products under the popular Boom Mat™ brand, as well as a full line of performance coolant additives under the brand Radiator Relief™.