Prevent Ceramic Brake Damage with New Rotary Lift Mobile Wheel Lift

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Prevent Ceramic Brake Damage with New Rotary Lift Mobile Wheel Lift

Madison, Ind. (Nov. 13, 2013) – Because they are lighter, can withstand higher temperatures, and offer other benefits, ceramic composite disc brakes are offered as factory options on a growing number of performance vehicles. However, the same properties that make ceramic disc brakes desirable also make them susceptible to accidental chipping and cracking during service. For shops that cater to performance-based vehicles, Rotary Lift’s new MW-200 Mobile Wheel Lift takes the worry out of the wheel removal and installation process.

“If you don’t pull a wheel off straight when working on a vehicle equipped with ceramic brakes, it can be easy to bump and crack the rotor,” says Ron Lainhart, parts and service manager for Rotary Lift. “The MW-200 takes the risk out of the operation. You just position the wheel on the raised lift and roll the lift backward. There’s no strenuous lifting, pulling or jerking involved. Since ceramic discs are so expensive to replace, the MW-200 could pay for itself after just a few jobs.”

The MW-200, which was introduced at last week’s SEMA Show in Las Vegas, features three large rollers for holding and rotating wheels and tires weighing up to 200 lbs. The rollers allow the technician to align the wheel and hub without straining to hold a heavy load. The lift has a rise time of just six seconds to keep the repair process moving at a quick pace.

To use the MW-200, the operator simply connects the included air hose to a compressor capable of providing 100 psi. The lift’s single-lever control allows for quick operation and an additional air tool hookup on the column reduces the number of hoses running through the shop. A tray for parts and tools is mounted on the column to keep everything organized.

“The MW-200 is a simple tool that could save you from being liable for cracked rotors,” says Lainhart. “It is fast and easy to operate, so technicians can use it on a daily basis without sacrificing productivity.”

The MW-200 weighs just 135 lbs. and stands slightly more than five feet tall. To learn more about it, contact your local Rotary Lift distributor, log on to www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.
Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

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Editor’s Note: Please see attached photo.
Caption: Protect your shop from expensive ceramic disc brake replacement liability with the new MW-200 Mobile Wheel Lift from Rotary Lift. The MW-200 allows technicians to remove and install wheels correctly and easily to prevent the fragile rotors from being chipped or cracked.

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Kristen Simpson
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Kristen@simpsoncomm.com
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