Avery Dennison Car Wrapping Films Featured on More Than 35 Custom Vehicles at 2013 SEMA Show

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Mentor, Ohio, November 5, 2013 –More than 25 highly customized vehicles at the SEMA Show 2013, November 5 – 8, 2013 in Las Vegas, Nevada, will feature digitally printed and color change car wraps using Avery Dennison films, the company announced today. Many exhibitors, including West Coast Customs (Booth 11293), DUB magazine (outside the South Hall) and Croftgate (Booth 12567), are adding unique finishing elements to a wide range of cars on display at the show.

“From a Ford Raptor and Scion FR-S to exotic cars like a Ferrari ZXX Enzo and Lamborghini Murcielago, Avery Dennison® MPI 1005 Supercast with digital overlaminates and Supreme Wrapping Films are enhancing many SEMA Show project cars,” said Meghan Lagoni, channel marketing manager, Avery Dennison Graphics Solutions. “Interest in car wraps from restylers and customizers has grown dramatically, especially with the wide range of colors and finishes available with the Supreme Wrapping Films.”

The Avery Dennison® Supreme Wrapping Film portfolio offers the broadest selection of color change wrap films for the customization market, with more than 50 colors in pearlescent, metallic, matte and gloss finishes. Supreme Wrapping Films are often used in conjunction with Avery Dennison® Conform Chrome Accent Wrapping Films to create unique, personalized wraps.

Digitally imaged graphic wraps are being printed on the Avery Dennison® MPI 1005 Supercast Series, an ultra-conformable series of digital films with a variety of high performance adhesive options. The Ferrari ZXX Enzo in the Giovanna booth (45015, 46015, 47015) features a digital graphic design printed on MPI 1005 Supercast Easy Apply RS™ film.

The cars wrapped with Avery Dennison films at SEMA Show 2013 include:

Advanced Engine Management, Booth 22661
Scion FR-S wrapped with Avery Dennison Supreme Wrapping Film Deep Forest Matte Metallic.

Atturo Tire, Booth 40293
Ford Raptor wrapped with Avery Dennison Conform Chrome Blue and DOL 1380 matte by Sudden Impact Auto Body.

DUB Magazine, Outside South Hall
Lamborghini Murcielago wrapped with Avery Dennison Conform Chrome Black.

McGaughy’s Suspension, Booth 21413
Chevy Silverado wrapped with Avery Dennison MPI 1005 Supercast with DOL 1370 luster by Method Wraps.

MOTORZ, Outside Central Hall
Ford F-150, Ford F-250 and Ford Mustang wrapped with Avery Dennison MPI 1005 Supercast with DOL 1360 gloss by APE Wraps.

Rennen International, Booth 45045
1968 Ford Mustang wrapped with Avery Dennison Conform Chrome Silver (digitally printed with green overlaminate) by GatorWraps.

West Coast Customs, Booth 11293
Audi R8 wrapped with Avery Dennison MPI 1005 Supercast cheetah print. Three additional vehicles wrapped with MPI 1005 Supercast and Supreme Wrapping Film.

Avery Dennison experts will demonstrate proper wrap installation techniques for the restyling community throughout the show at the West Coast Customs Booth 11293. The car wrap demonstrations will be held on Tuesday, November 5, Wednesday, November 6, Thursday, November 7 and Friday, November 8 from 10:30 a.m. – 12 p.m. and 1 p.m. – 3:30 p.m.

Car wrap demonstrations will be showcased in the Avery Dennison Booth 12255 by Justin Pate, a globally recognized graphic installer, and Paul Roba, North America technical manager at Avery Dennison Graphics Solutions, on Tuesday, November 5, Wednesday, November 6 and Thursday, November 7 at 10 a.m., 1 p.m. and 3 p.m. and on Friday, November 8 at 10 a.m. and 1 p.m.

For more information on Avery Dennison products, designers and printers can visit www.graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

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About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @AveryGraphics on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.