OPTIMA® Batteries to Introduce New Integrated Marketing Campaign, Celebrate Sixth Anniversary of OPTIMA Invitational at 2013 SEMA Show

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October 29, 2013 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and chargers, has several major announcements planned for the 2013 SEMA Show. OPTIMA Batteries is honored to be a veteran exhibitor at the 2013 SEMA Show, and is once again proving to be The Ultimate Power SourceTM, cranking up the voltage in its booth with a new integrated marketing campaign, an expanded OPTIMA Ultimate Street Car Invitational series announcement and exciting vehicle displays. OPTIMA will conclude the week by producing the sixth annual OPTIMA® Ultimate Street Car Invitational TV special.

Free OPTIMA Batteries for SEMA Feature Vehicles
OPTIMA Batteries will provide complimentary batteries to SEMA Show feature and booth vehicles on Saturday, November 2, from 1 p.m. to 4 p.m. PST and Sunday, November 3, from 8 a.m. to 4 p.m. PST. Batteries are available on a first come, first serve basis. Attendees and exhibitors can look for the OPTIMA rig and representatives near the feature vehicle check-in within the vehicle holding area in the Green Lot and learn more about the unique opportunity. Installation is not included and will need to be provided by vehicle owners, but guidance will be offered.

Introducing OPTIMA’s New Integrated Marketing Campaign and the PowerPros
Additionally, OPTIMA will be introducing its new integrated marketing campaign. This exciting effort is focused on connecting with the hands-on owners and racers who depend on OPTIMA batteries and chargers line of products. These enthusiasts are represented in OPTIMA’s edgy new print and digital advertising by a very select team of brand ambassadors. This group of highly-respected professionals comes from a wide range of disciplines, and all have made a strong impact on their niche of choice, including Drag Racing, Off Road, Pro-Touring, Import Performance, Hot Rod, and Rock Crawling, among others. These brand ambassadors, called the OPTIMA PowerPros, have undergone in-depth training to become experts on OPTIMA’s products, history and mission. They will represent OPTIMA at a broad range of events in the future, and some will be featured in a new advertising campaign showcasing their individual high-performance enthusiast experiences. In addition to representing OPTIMA and starring in some dramatic new ads, the PowerPros will also be available to the media for interviews.
Final Chance for an Ultimate Street Car Invitation – Exciting New Process
As in years past, a committee made up of OPTIMA Batteries and industry representatives will walk the SEMA Show floor in Las Vegas, looking for the best potential competitors across all vehicle segments. The committee will identify and notify 20 “Golden Ticket” candidates prior to Thursday morning. New for this year, all 20 candidates will be given a certificate that they can proudly display on their vehicle throughout the SEMA Show floor. Ten final “Golden Ticket” winners will be announced at the OPTIMA Batteries press conference at 11 a.m. PT on Thursday, November 7 in the OPTIMA Batteries booth (#22755). Those who are not awarded as final “Golden Ticket” winners will walk away with a certificate for a complimentary OPTIMA Battery, a free ticket to the event and will serve as alternates for the existing 2013 OPTIMA Invitational participants.
New Invitational Series-Related Announcement
The success of the OPTIMA Ultimate Street Car Invitational and its corresponding series of qualifying events has opened the door to exciting new opportunities. Make plans to attend the OPTIMA Press Conference on Thursday, November 7 at 11 a.m. PST in the OPTIMA Batteries booth (#22755) to hear the details of this game-changing announcement. Also, check out the 2014 Mercedes-Benz E63 AMG S-Model 4MATIC Wagon that will be serving as the 2013 OPTIMA Ultimate Street Car Invitational Pace Car and Camera Vehicle. Piloted by professional race driver Randy Pobst, this 577-horsepower twin turbo station wagon is a very special supercar that will pace and record the OPTIMA Invitational event.

Invitational Spectator Tickets Still Available
A very limited number of spectator tickets are still available. The cost is $30 per person, which includes a free event T-shirt. Please act quickly, as the event always sells out. For more information on OPTIMA Ultimate Street Car Invitational participants, official rules and ticket purchase information, please visit http://www.optimainvitational.com/.
2013 OPTIMA Ultimate Street Car Invitational Event Sponsors
The OPTIMA Ultimate Street Car Invitational is presented by Royal Purple Synthetic Oil and K&N Filters. This year’s event sponsors are BFGoodrich Tires, Detroit Speed and Engineering, Lingenfelter Performance Engineering, Ridetech and Wilwood Disc Brakes. And finally, associate sponsors include Magnaflow Performance Exhaust, The Roadster Shop, Centerforce Performance Clutch, MAC Tools and Jet-Hot Coatings.

About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

About Johnson Controls Power Solutions
Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world's lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.

About Johnson Controls
Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. Our 168,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. In 2013, Corporate Responsibility Magazine recognized Johnson Controls as the #14 company in its annual "100 Best Corporate Citizens" list. For additional information, please visit www.johnsoncontrols.com.

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