Avery Dennison Showcases Car Wrapping Film Portfolio and Application Techniques at 2013 SEMA Show

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Mentor, Ohio, November 4, 2013 – Avery Dennison today announced that its wide selection of color change wrap films, the Supreme Wrapping Film portfolio, will be featured in Booth 12255 at the SEMA Show 2013, November 5 – 8, 2013 in Las Vegas, Nevada. In addition, vehicle wrap application techniques will be demonstrated several times each day and the winner of the “Wrap Like a King” Challenge will be honored during the SEMA Show.

“The Avery Dennison® Supreme Wrapping Film portfolio offers the broadest selection of color change wrap films, with more than 50 colors in pearlescent, metallic, matte and gloss finishes, for the restyler and car customization industry,” said Meghan Lagoni, channel marketing manager, Avery Dennison Graphics Solutions. “Our experts, Paul Roba and Justin Pate, will demonstrate proper color change wrap installation techniques for the restyling community throughout the show.”

Pate, a globally recognized graphic installer, and Roba, North America technical manager at Avery Dennison Graphics Solutions, will lead vehicle wrap demonstrations on a Twin Turbo Ford Mustang GT with Avery Dennison® Supreme Wrapping Films, including the Conform Chrome Accent Wrapping Films. Adding to the current portfolio of 51 colors, a preview of 22 new Supreme Wrapping Film colors will be shown in Booth 12255.

The car wrap demonstrations in the Avery Dennison Booth 12255 will be held on Tuesday, November 5, Wednesday, November 6 and Thursday, November 7 at 10 a.m., 1 p.m. and 3 p.m. and on Friday, November 8 at 10 a.m. and 1 p.m.

Arthur Hakobyan, from Diamond Black Exteriors, won the grand prize in the “Wrap Like a King” Challenge featuring Avery Dennison® Supreme Wrapping Films. Hakobyan will be presented with a trophy in the Avery Dennison booth on Wednesday, November 6 at 1 p.m. and he will be recognized in the West Coast Customs Booth 11293 on Thursday, November 7. His entry in the Challenge, “Brand New Mercedes Benz SLS63 AMG Wrapped by DBX in Ultra Matte Red Avery Dennison® Supreme Wrapping Film,” is featured in a video in the Avery Dennison booth.

Nolan Beck, a third-year graphic design student at the Cleveland Institute of Art, designed the graphics for the Twin Turbo Ford Mustang GT featured in the Avery Dennison booth. The wrap was digitally printed on MPI 1005 Supercast Easy Apply RS™ and installed by Pate for the show opening.

For more information on Avery Dennison products, designers and printers can visit www.graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

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About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @AveryGraphics on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.