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OMNI UNITED REVEALS NEW BOLDER LOGO FOR FLAGSHIP RADAR TIRES BRAND
Omni United, an emerging global leader in the design, sales and manufacturing of tires, today unveiled a new look for flagship brand Radar Tires. The new logo was inspired by the company’s inaugural year in motorsports, the rugged nature of the off-road racing that Radar Tires is participating in, and a 2013 Class 10 win at the SCORE International Off Road Racing Baja 500.
The company hopes to emphasize the passion and ruggedness of the off-road races into products that consumers and enthusiasts can easily relate to – showcasing the toughness and the robustness of Radar Tires under the most extreme conditions.
The former logo had been used since the brands inception in 2006. Radar Tires includes a broad range of high-quality yet affordable passenger car, SUV, trailer, winter and commercial tires. Omni also sells under the brand names Goodride, Roadlux and Corsa. Omni’s four brands are sold in more than 80 countries worldwide.
Radar Tires previewed the new logo ahead of its official launch at the Lucas Oil Off Road Racing Series (LOORRS) event at Las Vegas Motor Speedway. The crowd was able to steal a sneak peek of the refreshed Radar Tires logo painted on both Radar Tires’ drivers Pro Lite trucks, the No. 81 Bronson Motorsports Toyota Tacoma sponsored by Radar Tires, driven by Doug Mittag, and the No. 77 Synergy Electric Nissan, driven by Jerett Brooks. The new logo features a clearer, bolder and more distinct impression that the company hopes to continue to reiterate through its products.
The new logo retained the traditional black and red corporate livery to express the vibrancy and bold nature of the brand that is always challenging the status quo. The new logo has better visibility, easy recognition and signifies the company’s ethos in providing safe, environmental-friendly, and quality products at great value through continuous improvements for the masses.
To request new logos please contact: Casey Robinson at email: firstname.lastname@example.org or +1.231.645.6452.
For every Radar tire sold, Omni United will donate $5 to the Breast Cancer Research Foundation (BCRF) with a minimum annual donation of $200,000 and a maximum donation of $250,000. The BCRF is a New York-based non-profit organization that funds clinical and translational research worldwide into finding a cure for breast cancer. For more information, visit www.omni-united.com
ABOUT OMNI UNITED / RADAR TIRES
Radar Tires is the flagship tire brand of Omni United (Singapore) – an established global tire designer and manufacturer. It offers a complete range of passenger car, SUV, truck, bus, and farm tires that are marketed under its own four brand names: Radar, Goodride, Roadlux and Corsa. Besides designing and manufacturing tires, Omni United provides unparalleled customer service and its state-of-the-art logistics and supply chain management systems, which are the cornerstones of their success.
Radar Tires is proud to declare carbon neutral as of October 2013.
Omni United was founded in 2003 by Singapore-based entrepreneur G. S. Sareen. From its headquarters in Singapore, Omni United provides the full spectrum of supply, distribution and sales services to over 80 countries around the world. The USA, Omni United’s largest market, accounts for 70% of the company’s business. Omni United has 10 offices throughout the USA, including Florida, California, Michigan and Colorado. Other important fast growing markets are the United Kingdom, Spain, Germany, Middle East, South East Asia, Australia and Japan.
Omni United has been rated as the fastest growing company in Singapore. A major percentage of Omni United’s products (including Radar Tires) are designed in Singapore and manufactured in modern, high-tech, state-of-the-art production facilities in Indonesia, Thailand, India and China. All products are compliant with all the most stringent USA and EU tire regulations.