HUNTSVILLE, Ala., (Oct. 30, 2013) - LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, will be making several company announcements during their attendance at the 2013 Specialty Equipment Market Association Show (SEMA), Nov. 5-8, 2013 in Las Vegas, Nev. LINE-X will officially be announcing their all-new custom truck division as well as an enhanced consumer retail experience. To accompany the announcement of the all-new custom truck division, LINE-X has teamed with Willie Robertson, CEO of Duck Commander, to develop their latest project vehicle. LINE-X will be releasing the full details of the project vehicle and company announcements in the LINE-X booth Thursday, Nov. 7, 2013 at 1:30pm located in the South Hall, Upper Level, # 34123.

“LINE-X aims at always challenging the marketplace and moving forward with innovative ideas that will enhance the consumer experience. One of our main focuses is providing franchisees with the tools necessary to meet consumer demands by diversifying outside of the traditional spray-on truck bedliner market and providing a one-stop shop experience,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “We are excited for our upcoming announcements at SEMA and the debut of our project vehicle for Willie Robertson. The LINE-X booth and project vehicles have been designed to visually explain the upcoming announcements including the new retail experience and customizable truck division that will allow LINE-X’s continued growth in the marketplace.”

While the details of the new custom truck division by LINE-X are yet to be released, the new customizable options will be displayed in the LINE-X booth as well as on the custom project vehicle for Willie Robertson. The project vehicle is the concept and prototype for the upcoming Limited Edition Commander Series which will be customized in the Duck Commander theme and will feature enhanced aftermarket accessories.

Also being announced, the all-new LINE-X retail experience which has been designed to emphasize the next phase in the evolution of the LINE-X franchise network. Although official details and images have not been released, the new retail experience will encompass the company’s upcoming custom truck division.

Although widely known for its spray-on truck bedliners, the new LINE-X booth will feature an assortment of product application and accessory information, from traditional truck bedliners to full exterior vehicle coatings and accessories. LINE-X continues to lead the marketplace with innovative products that provide unique protective coatings solutions to customers. For more information about LINE-X products, applications and dealer locations, visit LINE-X online at www.LINEX.com.