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“Covers for Causes” by Covercraft Supports Breast Cancer Awareness
Covercraft enters its second year supporting their Covers for Causes program which contributes a percentage of profit from the product sales to breast cancer research programs.
Marty Lichtmann, President of Covercraft, noted sales are growing and the company vowed their continuing support saying, “Almost everyone I know has been touched by cancer, or knows of someone who has had to battle this horrific disease. Research has made great strides, but needs much more support in the effort to find a cure.”
It goes without saying that women have a tremendous impact on the automotive industry, purchasing over half of the new cars sold in the U.S. and influencing 80 percent of all family car-buying decisions (forbes.com).
Women also play key roles within our automotive industry, with positions in management, design, sales and the aftermarket, along with ownership of repair and parts facilities and dealerships.
The program includes a special pink version of the popular NOAH® car cover fabric made by Kimberly-Clark and a pink version of the UVS100™ Windshield Heat Shield. Both products are custom patterned and feature a silk-screened “Covers for Causes” logo.