San Pedro, CA - PARETO POINT INDUSTRIES TO LAUNCH TWO COMPANION PRODUCTS TO THE TOPDOG V AT SEMA

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In late 2010, Pareto Point Industries (PPI) unveiled TopDog V, an on-board parallel-flow oil bypass filtration system (PBF) that super-cleans motor oil to 2 microns. Since, TopDog V has received many positive product reviews, such as placing on Diesel World’s Top New Products List for 2011 and receiving CalTech Green Entrepreneurs’ Forum praise as a ‘game-changing’ new product. In 2012, TopDog V received honorable mention from the prestigious National Cleantech Competition. Under the commercial product name of ‘PBF’, the product is now being offered to fleets, offering them the same benefit of significantly reduced engine wear, better mileage, longer service intervals, greater engine longevity, quick installation (requiring no engine modification), and more.

TopDog V, however, has been limited to virtually all vehicles using spin-on oil filters. According to company president Adan Reinosa, P.E., “We have not been able to serve a growing number of potential customers with canister-type oil filters who want to take advantage of the benefits that TopDog V offers. To satisfy this demand, we’ve worked hard to develop a number of solutions, eventually choosing the one which is the most elegant and least complicated." Mr. Reinosa goes on to state that “Like its spin-on counterpart, the canister system super-cleans oil to 2 microns or better, reducing engine wear. It will also contain a few new value-added tricks.” The system will be on display at the 2013 SEMA Show in Booth 35262.

Many customers have expressed concern that their oil filters appear to be too small for their engine size and working demands. They would appreciate having the benefits of increased oil volume, extended filter service intervals, added dirt holding capacity, and peace of mind that their engine is being adequately protected. To meet this demand, PPI has developed FilterBooster, a supplemental filtration system that consists of a second, larger full-flow filter with powerful Neodymium magnets built into the mount base. PPI’s CEO, Dr. Bob Hammer states, “This product brings our popular MagDog magnetic filtration device, originally developed for those who frequently change their oil to a higher level.” FilterBooster provides longer useful oil life, magnetic protection, additional cooling, and more thorough filtration, due to slower oil flow through the parallel connected larger filter.” Dr. Hammer concludes that "FilterBooster addresses some of the processes involved in engine wear problems as does TopDog V, while resolving an expressed customer need. It also allows us to provide a variety of benefits at different price points, enabling us to address specific areas of concern."

Both of these products will be on display at SEMA November 5-8 at the Las Vegas Convention Center in Booth 35262 (near the New Products Showcase). For more information: www.paretopoint.com; info@paretopoint.com; or 323 726-2199.