AVERY DENNISON® INTRODUCES NEW CHROME ACCENT FILM COLORS FOR CAR WRAPS

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Avery Dennison announced today the addition of Conform Blue Chrome, Conform Gold Chrome and Conform Black Chrome to its Conform Chrome Accent Film offering. The new films join Conform Chrome Silver and feature a mirror-like finish that creates a premium look for vehicle wraps.

“Avery Dennison Conform Chrome films apply with ease around the most complex curves. This is by far the best chrome material on the market,” said Ryan Friedlinghaus, CEO of West Coast Customs, Inc., Corona, California, and executive producer of “West Coast Customs” TV show. “The material maintains its clarity consistently which is extremely important for the stunning results we want to achieve for our custom projects.”

“Avery Dennison Conform Chrome colors provide a high-end chrome look that is easy to install and more affordable than real chrome,” said Beth Zanko, product manager for Avery Dennison Graphics Solutions. “The response to Conform Silver Chrome was outstanding and we are pleased to now introduce additional color options to meet our customers’ needs.”

“Conform Chrome Gold is very easy to apply,” said Arthur Hakobyan, CEO of Diamond Black Exteriors of North Hollywood, California. “I was very happy and impressed with the Avery Dennison Conform Chrome Gold, I’ve been waiting for a high quality gold chrome film to be available for several years.”

Avery Dennison Conform Chrome Wrapping Films are ideal for unique features such as side-view mirrors, striping and door handles.1 Avery Dennison Conform Chrome films are constructed with appearance and ease of installation in mind. Easy Apply™ RS Technology allows installers to easily reposition and slide the film into place, reducing air bubbles and minimizing the installation time. In addition, due to its construction, no overlaminate is required before installation.

Conform Chrome wrapping films should be installed as accents in conjunction with Avery Dennison® Supreme Wrapping Films for color change wraps or digitally produced car wraps. Available in 51 colors, including black and white carbon fiber, gloss and matte finishes and brushed metallic colors, Supreme Wrapping Films can be mixed and matched to create full or partial wraps with a finish similar to paint for cars, trucks or motorcycles.

Avery Dennison recently released a benchmark video and study demonstrating that Avery Dennison® Supreme Wrapping Film outperforms competitive wrapping films currently on the market. Independent applicators completed benchmark tests on perception of product and application performance comparing seven vehicle wrapping films from major manufacturers worldwide.

Avery Dennison Supreme Wrapping Film ranked highest for slideability and conformability, and achieved the highest score for overall performance. Application times were also measured and Supreme Wrapping Film was rated the fastest to apply – almost 20 percent faster than other products.

Samples of the Avery Dennison Conform Chrome films are available from samples.graphics@averydennison.com. The new chrome films are available worldwide in 48” x 25 yard and 10 yard roll sizes.

For more information on Avery Dennison products, training and certification, printers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

1 The user is responsible for determining the product's suitability for the intended application. This product should be used on a test-and-approve basis.
Some states may have laws or regulations on the use of chrome or other mirror-like finishes on vehicles, which may include passenger vehicles and vans. The user is responsible for determining and complying with all applicable standards.

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About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation on car wraps and vehicle graphics at www.facebook.com/AveryDennisonGraphics, follow us @AveryGraphics on Twitter and stay up to date by subscribing to AveryWorks, a monthly e-newsletter.

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