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CTEK Power USA Names The Marx Group as Agency of Record for Marketing and Public Relations
Twinsburg, Ohio – CTEK Power USA, manufacturer of a full-line of battery chargers, maintainers, reconditioners and accessories, has hired The Marx Group as the company's agency of record for marketing and public relations. The Marx Group will assist CTEK with their marketing efforts including public relations planning, research, writing and distribution, and representing the company to industry and consumer media.
“CTEK offers the most advanced system of battery maintenance products, and we recognize that conveying this message across multiple markets requires experience and resources,” said Ken Palmman, general manager, CTEK Power USA. “We selected The Marx Group based on not only their industry experience, but their ability to fully integrate with our company and act as our external corporate marketing department for North America. They are focused on the growth of our entire business offering strategic insights that extend beyond the traditional agency relationship. “
CTEK offers a unique charging system to maintain the viability of automotive, marine, powersports and lawn equipment batteries. Positioned as “The Smartest Battery Chargers in the World,” CTEK’s products are more advanced than the typical charger and provide a multi-step charging and maintenance process focused on maximum battery life to ensure that vehicles are ready when consumers need them. A simple error-proof connection, and battery status indicators take the guesswork and fear out of properly caring for batteries. CTEK’s patented process for reconditioning batteries addresses the most common reasons for battery failure, and can remedy them in most cases negating the need for costly battery replacement.
Based in San Rafael, Calif., with creative and account teams in New York, Chicago, Detroit, Houston, Nashville and Southern California, The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs.
CTEK Power USA is based in Twinsburg, Ohio and is the North American arm of CTEK Sweden. Founded in 1997, CTEK was built on the technology developed in 1992 by their sister company Creator in Sweden. CTEK Power USA was established to cater specifically to the North American market by addressing the business needs and product requirements of that region. With a dedicated staff in the U.S., CTEK Power USA is well positioned to develop and distribute CTEK products with the form factor and ease of use designed specifically for he needs of the North American customer.
About The Marx Group
The Marx Group (TMG) is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.
TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, Calif., the company has creative and account teams in New York, Chicago, Detroit, Houston, Nashville and Southern California. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.